After reading, and watching what was at the CES 2011, concerning to smartphones and besides the software and hardware and not so much about applications (there is a convergence of similar applications on all brand devices) , there is another way to get the attention of the consumer to buy your brand. The accessories, but new and helpful accessories.
Motorola has found that way launching with them Atrix 4G smartphone (upcoming release with AT&T) a few accessories but the right accessories. Let´s take a ride of what Motorola say about them:
The Lap-dock with the webtop app which launches automatically when your phone is docked to get all the ease of a sleek laptop computer and the capabilities of your phone in one smart package. Super thin so it travels easily.
You can connect to the Laptop Dock for MOTOROLA ATRIX 4G and get instant access to a full Firefox web browser. It’s like using a PC, but you also can view your mobile apps, scan messages and even make and take calls. And this dock remembers your settings – every time.
The HD Multimedia dock for Motorola Atrix 4G connects your phone to and HD monitor or HD TV for viewing on a larger screen. Also connect peripherals, such as a USB keyboard or mouse. You can customize your home screen for a personalized experience.
With a Standard HDMI port and room for up to three USB devices, the HD Multimedia Dock for MOTOROLA ATRIX 4G is the definition of versatility. Add a keyboard and the webtop application to the mix, and you’ll be able to work or play on a large screen – the way you like it.
The Vroom Vroom or The Vehicle dock for Motorola Atrix 4G works with the phone´s built in software to provide easy access to your personal communication, entertainment and navigation information.
Use the Vehicle Dock for MOTOROLA ATRIX 4G for a driver-friendly interface and voice-enabled search and dial. Get real-time traffic information and full turn-by-turn navigation from Google Maps™ Navigation (beta). You can even connect to your car stereo safely, in a snap.
The Standard Dock keeps your MOTOROLA ATRIX 4G at a comfortable viewing angle while it charges. Plus, when you dock your MOTOROLA ATRIX 4G, the phone's smart technology remembers your preferences for a customized experience.
And the star of all of these accessories is one sole app the webtop:
“ to Connect your MOTOROLA ATRIX 4G to an HD monitor, HD TV or laptop dock, let the powerful webtop application kick in, then sit back and enjoy the freedom to manage your files, photos, email or web material using a large screen and full keyboard. Get the most out of your ATRIX 4G with a variety of unique accessories made by Motorola.”
Smart Motorola way to get buy the smartphone with the accessories you may need .
All of them are a real help for your daily life. I think Motorola did a deep and excellent research about these needs, focusing in how is the consumer moving on this interconnected and personal world, in this 4G new age.
Now we expect to see also how the Atrix 4G will interact or communicate with the Motorola XOOM tablet, in case the consumer would like to have both and not the above accessories. Something Motorola will let us know for sure.
All of the boundaries of the Atrix 4G with the accessories you can watch them on this video, as well: