Hong Kong-listed TCL Communication Technology Holdings, a China-based own-brand vendor and ODM belonging to the TCL Group, will offer more than 100 new handset models of which about 30% will be smartphones, and expects to ship 50 million units in 2011, according to company CEO George Guo at a March 4 press conference in Taipei to introduce its planned issuance of TDR (Taiwan Depositary Receipts) on the Taiwan Stock Exchange.
For smartphones in 2011, TCL Communication will focus on Android 3G models, Guo said.
TCL shipped 36.2 million handsets in 2010, consisting of 18.8 million units in North and Latin America, 13.4 million units in Europe, the Middle East and Africa, 2.1 million units in China and 1.9 million units in the Asia Pacific except China, Guo indicated. In addition to own-brand sales, TCL had 30% of total revenues from ODM production in 2010 and the proportion in 2011 will be approximately the same, Guo noted.
Apart from handsets, TCL has offered 7-inch tablet PCs and will offer 5-inch, 8- to 9-inch and 10-inch models, Guo pointed out. The company will also offer 4G network interface cards in the third quarter of 2011 and LTE handsets in the first half of 2012, Guo added.
In particular, the China market has become favorable for TCL, as the top three mobile telecom carriers have been focusing marketing efforts on 3G subscriptions and Android 3G smartphones, and the situation renders small and white-box vendors unable to compete for orders, Guo pointed out. With many handset models likely to be adopted by China Mobile and China Unicom, TCL expects to ship 3-5 million handsets in the China market in 2011, much more than the 2.1 million units shipped in 2010, Guo noted.
TCL plans to issue TDRs equivalent to 10% of its stocks, with 60-70% of the funds to be used to set up a new plant on a site of 300,000 square meters (74.13 acres), Guo indicated. The new plant will increase TCL's annual production capacity from 60 million handsets currently to 130 million units, Guo pointed out.