Samsung targets 30% of Smart TV market in 2011

WorldWideTech & Science. Francisco De Jesús.

Samsung Electronics is actively promoting Smart TV to compete with Sony's Google TV and aims to ship 12 million units in 2011, accounting for 30% of the global Smart TV shipments. The global LCD TV market is expected to reach 215 million, up 13% on year. LED-backlit models are expected to account for 40-50% of the global LCD TV market and 30-40% for Smart TVs. Samsung Taiwan indicated that driven by high-end models such as LED-backlighting, revenues and shipments both increased more than double in 2010, and the company plans to introduce 15 new models covering 32- to 60-inch, and Smart TV will account for 90% of the total sales in 2011. Market sources estimated that Smart TV will account for 30-40% of the global market, and have the same market share in Taiwan. LED-backlit LCD TV is the mainstream product in 2011 and Samsung Taiwan estimated that LED-backlit TVs will account for over 40% of Taiwan LCD TV market in 2011 and an over 60% share in terms of revenues. Samsung Taiwan added that the company will also focus on 3D TVs in 2011 and will add 12 new models covering 32- to 60-inch and it expects 3D TVs to account for 30-40%.