HP launching $160 + million global marketing campaign for webOS devices.
| 1.00 GBP | = | 1.60723 USD |
These news comes from UK. HP has partnered with distributors Data Select and BrightStar ahead of a £100+ million marketing campaign as it looks to become a key player in the smartphone market.
HP wants to increase penetration in the UK across both Business to Business (B2B) and consumer channels.
HP will spend £50 million in Europe and £20 million in the UK. It means £30 (US$48 +) million left just in the USA ?
The source also mentions that HP Palm UK managing director Collin Holloway said resources from HP and the support from its new distributors will enable it to get traction in the UK and across Europe for its “game changing” products and services.
Holloway said: “Palm has always struggled with resource and investment as we have always been a relatively small company and struggled to reach the levels we wanted. We now have HP behind which removes that barrier.
“We will be very aggressive in our marketing because HP today is not a smartphone brand and Palm was a very small smartphone brand. Combining HP’s resources and Palm’s innovation we have a formula for success.”
As you have already watched , HP has started an aggressive www.youtube.com/meetmypre2 ( or watch here Palm Pre 2 new ads ) wonderful ads campaign with 9 videos for the Palm Pre 2, highlighting the webos features like just type, synergy, truly multitasking and more.
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