WorldWide Tech & Science. Francisco De Jesús.
New figures from Strategy Analytics have confirmed Samsung’s position as the world’s largest smartphone vendor for the third-quarter, overtaking Apple, which saw sales in the quarter dip as users waited for the launch of the new iPhone 4S in October.
According to the research firm, Samsung shipped 28 million smartphones in Q3 for a 24 percent market share, ahead of both Apple (17.1 million, 15 percent) and Nokia (16.8 million, 14 percent). Total global smartphone shipments grew 44 percent annually to reach a record 117 million. However, that growth is almost half that of a year ago, when smartphone growth during Q3 2010 was recorded at 78 percent.
"Apple’s global smartphone growth rate slowed to just 21 percent annually in Q3 2011, its lowest level for two years," said Neil Mawston, Director at Strategy Analytics. “We believe Apple’s growth during the third quarter was affected by consumers and operators awaiting the launch of the new iPhone 4S in the fourth quarter, volatile economic conditions in several key countries, and tougher competition from Samsung’s popular Galaxy S2 model.”
The firm said that global handset shipments (not just smartphones) grew 14 percent annually to reach 390 million units in Q3. China’s ZTE was described as a “star performer,” capturing a 5 percent market share and overtaking Apple to become the world’s fourth-largest handset vendor.
“ZTE’s growth is being driven by competitive pricing of entry-level models for feature phones and Android smartphones,” said Alex Spektor, Senior Analyst at Strategy Analytics.
The top three overall spots remained unchanged: Nokia (106.6 million, 27 percent market share), Samsung (88 million, 23 percent) and LG (21.1 million, 5.4 percent).
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