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2011: Kingston continues to lead the USB drive market, SanDisk the flash card segment.
Gartner has ranked Kingston Technology as the world's
number one supplier of USB drives in 2011. The US memory-module firm
took an almost 30% market share, followed by SanDisk with 21.7%.
In
the flash card market for 2011, however, Kingston was ranked fifth by
Gartner. The US firm took a 5.5% market share following Taiwan-based
Transcend Information with 6.1%. Transcend settled into fourth place for
the first time.
SanDisk remained the leader of the
flash card segment in 2011 with a 39.7% share, followed by Samsung
Electronics with a 15.3% share and Toshiba with 10.9%, according to
Gartner.
The global USB drive and flash card markets
have reached their saturation points. Sales of USB drives and flash
cards totaled about US$2.51 billion and US$8.4 billion, respectively, in
2011. Both figures registered on-year decreases, according to Gartner.
The
flash card segment, which managed growth over the past several years
driven by sales of microSD cards, has now encountered a slowdown due to
growing demand for smartphones that come with 16GB and larger internal
memory. Suppliers are all gearing up for embedded multimedia cards
(eMMC) and other embedded storage devices to mitigate the impact of
sluggish demand in the traditional flash card market.
As
for USB drives, suppliers expect the penetration rate for devices with
USB3.0 to accelerate following Intel's launch of Ivy Bridge CPU - a
positive catalyst for the USB drive market.
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