HP Enterprise logo
South Korea's top portal operator Naver Corp. said Tuesday it is considering taking legal actions against Hewlett Packard (HP) Co., claiming that one of the U.S. tech giant's affiliates has plagiarized its logo.
The row between two giants came as Naver alleged that the latest logo showcased by Hewlett Packard Enterprise, an IT arm of Hewlett Packard, copied its flagship green rectangular box that symbolizes its search box.
South Korea-based Hewlett Packard spokesperson declined to comment on the issue to Yonhap News Agency, citing its policy.
"The color we picked is no accident. I wanted us to stand apart. The other thing that stands out for me is its simplicity....that's what we're going to be about - easy to do business with and precise in our work, our engineering and our innovation," HP head Meg Whitman said in April through the company's website.
Naver said although that the HP affiliate had claimed that its logo does not infringe copyrights held by the South Korean portal operator as the two are engaged in different industry areas, the green-box should be recognized as Naver's intellectual property.
"The green box has been used by Naver's services since 2006. With the strong brand awareness, it still stands as a symbolic design for Naver," the South Korean portal operator said.
"As far as we know, HP has been operating in South Korea for a long time. It cannot be understood that the U.S. company was not aware of Naver," another Naver official said.
Ham Kee-ho, who heads the South Korean office of Hewlett Packard, reportedly said last month that its logo symbolized its efforts to become a window that connects the past, present and future. Ham was also not available for comment.