Samsung shows a very creative Gear S2 ad: Turn the bezel.
Samsung on this video advertising is working with real human beings to turn the bezel as your were doing on the smartwatch Gear S2. See it for yourself:
Experience the revolutionary Circular UX of the new Samsung Gear S2 in this beautifully upbeat and colorful film. Watch how each turn of the bezel brings an app to life with epic, synchronized choreography. Samsung Gear S2. Gets better with every turn.