Hachette Filipacchi Media U.S. Joins ng Connect Program to Help Launch Next-Generation Broadband Services
The ng Connect Program, a multi-industry initiative driving the development of next-generation broadband services based on Long Term Evolution (LTE) and other enabling technologies, today announced HFMUS, http://hfmus.com/ publisher of leading magazines including ELLE, has joined the program. With cross-platform content becoming more accessible through multiple channels and devices, ELLE is the first media brand to join the ng Connect Program, and will work with other member companies to deepen the relationship with their readers by utilizing 4G/LTE networks.
“Media companies are at the forefront of tremendous change regarding content development and distribution, thanks to the growing availability of devices offering content and the growing demand for immediacy for consumers”
“Media companies are at the forefront of tremendous change regarding content development and distribution, thanks to the growing availability of devices offering content and the growing demand for immediacy for consumers,” said Steve West, Vice President of Emerging Technology & Media at Alcatel-Lucent, founding member of the ng Connect Program. “ELLE is a key player in this shift and recognizes the advantages of next-generation wireless networks for the publishing industry.”
ELLE is actively engaged with six other program members on a virtual personal shopper concept, which will be showcased for the first time in the Alcatel-Lucent Booth #35469 at CES 2011, January 6-9, 2011, Las Vegas.
About The ng Connect Program
The ng Connect Program is a multi-industry organization committed to the development and rapid deployment of the next generation of broadband services based on Long Term Evolution (LTE) and other ultra high bandwidth technologies. Founded in 2009, the ng Connect Program is supported by leading network, consumer electronics, application and content providers including 4DK, Alcatel-Lucent, Atlantic Records, Atrato, BlogRadio, BUZZMEDIA, chumby, Connect2Media, CoolSign, Creative Technology Ltd., Desktone, EON Reality, FISHLABS, GameStreamer, Inc., Gemalto, HFMUS, HP, IMS, Intamac Systems Ltd., IVOX, K12, Inc., Kabillion, Kyocera Communications Inc., LearningMate, LiveCast, MediaTile, Mobideo, Movial, NCR Corporation, Netsweeper, Nuance Communications, Optical Crime Prevention, Inc., QNX, R360, RebelVox LLC., Samsung, SIGNEXX, Skymeter Corporation, STRATACACHE, Telepresence Tech, Total Immersion, Toyota Motor Sales USA, Inc., TuneWiki, V-Gate, Vidyo, Visionmax Solutions Inc., Wcities.com, and Words & Numbers. For more information on the ng Connect Program, please visit: www.ngconnect.org. Follow us on Twitter at: http://twitter.com/ngConnect.
Kate Berg, 212-767-5810
For ng Connect Program
Pamela Preston, 212-616-6001
Alicia Mickelsen, 212-616-6002