What means HP´s Autonomy acquisition for you? Smarphones cameras will allow you interact with images and objects.

WorldWide Tech & Science. Francisco De Jesús.

Infoworld in an  interview to Autonomy´s CEO Mike  Lynch, he told them some of the benefits Autonomy will bring to HP and  customers:

“We covered a range of solutions that will likely flow from Autonomy, which he says will remain a "fairly independent" independent business division of HP. Here's a quick summary of what Autonomy brings to the party:

A very big public cloud. According to Lynch, Autonomy has a huge hosted e-discovery and archiving service: "A lot of commentators have missed that Autonomy's cloud business is now very large. It's now about 30 petabytes. And that's heterogeneous data -- it's desktops, it's messages -- so what you've got is a great resource if you've got questions about what's going on in a company." 

Visual recognition. Last spring, Autonomy debuted its Aurasma software for smartphones, which -- using a smartphone's camera -- recognizes images and objects in the real world and enables you to "interact" with them. Lynch explained how that could extend to HP's printing business. "We've got cloud-based document management, which comes as part of the printer. The Aurasma technology will be linked to the printer, so basically, whenever you print something, that image can then be recognized and linked to its virtual version.

 And whenever you print something out, that print version can become interactive -- you just hold a smartphone up to it."

Search and discovery appliances. Appliances using HP hardware were top of mind for Lynch. He believes that plug-and-go search and discovery solutions, coupled with HP's huge sales force, will expand the market for Autonomy's technology -- which has traditionally targeted large corporations -- to vast numbers of small and medium businesses. "We have 200 salespeople;" says Lynch. "Now, with the whole of HP's channel, it's 28,000 people."

Integration with Vertica. At Leo Apotheker's coming out party a year ago, Vertica, a columnar database solution, was the only technology demo on display. According to Lynch, "That is a really clever piece of technology. So basically what we're going to be doing is putting Vertica with Autonomy, and in one lot, you'll be able to do not only SQL queries, but structured/unstructured at the same time. Unstructured information growth is so high now, and it's becoming such a core part of what we have to do within the enterprise, that it's time for the database to be eclipsed by something that can handle both rather than just one type of information."

Vertical software. Lynch said that the ability of Autonomy software to manage unstructured data will be a boon in a number of vertical areas. "You've got things like HP Healthcare. And what we can do now is drop in some of our really neat unstructured information healthcare technology -- things like the Auminence Diagnostics tools. That's really nice stuff that could give some differentiation to those products."

Source:Infoworld