MWC 2011: Samsung four A´s for adding emotional value to digital technology. New 4G devices at MWC 2011.

WorldWideTech & Science. Francisco De Jesús.

During a Jan. 6 keynote at CES, Samsung CEO Boo-Keun Yoon explained the term, which he said is achieved “by adding emotional value to digital technology.

” It’s also guided by four principles he called “the four A’s” — 

Access, to communicate freely and share experiences through products;

Align, by experiencing comfort through multisensory design and the user experience;

Amaze, by creating “a new dimension of enjoyment” through viewing experiences;

and Act, to fulfill our responsibilities to the planet.

“The next step for digital technology is for … human nature to be at the center of our efforts,” said Yoon. “What we need now is digital technology that is truly aligned with our most fundamental human desires. Human life becomes our priority. People become our priority.”

He continued, “We at Samsung are breaking down the wall between devices, empowering consumers to seamlessly enjoy any content on any Samsung device. Whether it be our Samsung TV, cell phone or tablet, consumers will be able to access and share a variety of content on any one of Samsung’s network of products.”

At the 2011 Consumer Electronics Show, which wrapped up Jan. 9, JK Shin, president of Samsung’s mobile communications business, said the company is planning to announce several dual-core tablets and smartphones at the Mobile World Congress event Feb. 14-17 in Barcelona, according to Phone Scoop, and that it plans to soon sell 4G devices through all major U.S. carriers. It reportedly also has several phones running Microsoft’s Windows Phone 7 in the works.