Microsoft announced Windows 10. Video Preview. Press Release.

Terry Myerson, Microsoft’s executive vice president, Operating Systems, says Windows 10 will be “built from the ground-up for a mobile-first, cloud-first world.”

Microsoft offered today in San Francisco (USA) details of the next major upgrade to its operating system is expected to go on sale next year with the name of Windows 10 and not Windows 9 as would have been appropriate. 

The next version of Windows, the key of Microsoft software empire piece, with some 1,500 million users worldwide, is "the first step in creating a new generation of Windows," he said today at a press conference the group executive vice president of Microsoft operating systems, Terry Myerson. 

The manager said that corporate users will find that Windows 10 is "familiar, consistent and productive." 

"Windows 10 will be our best business platform of all time," said Myerson. 

The new operating system will be a unified platform on all devices, from computers to phones and tablets, and available on screens from 4-80 inches. 

The new system visually reminds both Windows 7 and Windows 8, with many of the features in the latest version but still present a more traditional interface. 

The new system will adjust their behavior depending on whether the device is being used, for example, with or without a keyboard. 

Joe Belfiore, VP also division of Microsoft operating systems, offered during the conference demonstrated the evolution of Windows. 

Belfiore said the company wants to focus on customization and ensure that the program meets the needs of users with different preferences and tastes. 

"We're trying to strike the right balance," the executive said today. 

Microsoft will make available a limited number of users of the technology community from Insider Wednesday the Windows program with a preview of the technical specifications for laptops and desktop group. 

Myerson emphasized that the program for "savvy" is intended for those who feel comfortable trying out a program of pre-release software, whose quality will vary and may not always be optimal. 

"We want the expectations are correct," said the manager, adding that the company plans to share more than ever before and emphasized that Windows 10 will be the most collaborative platform to date. 

Phones are expected to have a different interface, but Microsoft has not announced many details about it today. 

Contrary to what was expected, Microsoft decided to skip the name of Windows 9, which would have corresponded chronologically. 

"When you see the whole product I think you will agree that is a better name," said Myerson. 

The presentation focused on corporate customers, who ekes Microsoft after complaints with Windows 8. 

Last update of Windows, in 2012, represented a major change from the version that preceded it, Windows 7, and created dissatisfaction among many customers in the absence of the familiar start and desktop icon. 

Research firm Forrester Research said today before the presentation of the new system that address the complaints of corporate clients was key to Microsoft. 

"Right now, only about one in five organizations have Windows 8 for their employees," he recalled Tuesday Forrester analyst David Johnson. 

Microsoft has spent months talking about his strategy for Windows and already anticipated during its developer conference in April that the new platform developers will find it easier to create applications that work on all devices.

From the  Windows Blog: ( Please read after this note the Press Release)

Windows 10: The first step of a whole new generation of Windows

Windows 10 “represents the first step of a whole new generation of Windows,” writes Terry Myerson, executive vice president, Operating Systems, in a blog post. “Windows 10 unlocks new experiences for customers to work, play and connect. Windows 10 embodies what our customers (both consumers and enterprises) demand and what we will deliver.”


Windows 10 will run across an incredibly broad set of devices – from the Internet of Things, to servers in enterprise datacenters worldwide. “Some of these devices have 4-inch screens – some have 80-inch screens – and some don’t have screens at all,” he writes. “Some of these devices you hold in your hand, others are 10 feet away. Some of these devices you primarily use touch/pen, others mouse/keyboard, others controller/gesture – and some devices can switch between input types.”
We’re not talking about one user interface to rule them all, he writes. “We’re talking about one product family, with a tailored experience for each device.”
Windows 10 will be “built from the ground-up for a mobile-first, cloud-first world. This new Windows must help our customers be productive in both their digital work and their digital life. This new Windows must empower people and organizations to do great things.”
Windows 10 will “deliver the right experience on the right device at the right time. It will be our most comprehensive platform ever.” 
Suzanne Choney

Microsoft News Center Staff

PRESS RELEASE:


Microsoft unveils the future of Windows
Sept. 30, 2014
Company gives first look at Windows 10, highlighting enterprise advancements and open collaboration.

SAN FRANCISCO — Sept30, 2014 — Microsoft Corp. on Tuesday unveiled its next Windows operating system, Windows 10, and gave a first look at an early technical preview for the PC available Oct. 1. The announcement highlighted advancements designed for business, including an updated user experience and enhanced security and management capabilities. The company also introduced the Windows Insider Program, kicking off its largest-ever open collaborative development effort to change the way Windows is built and delivered to best meet the needs of customers. Program participants will receive the technical preview of Windows 10 and a steady stream of builds through the development cycle to use and give feedback on.
“Windows 10 represents the first step of a whole new generation of Windows, unlocking new experiences to give customers new ways to work, play and connect,” said Terry Myerson, executive vice president of the Operating Systems group at Microsoft. “This will be our most comprehensive operating system and the best release Microsoft has ever done for our business customers, and we look forward to working together with our broader Windows community to bring Windows 10 to life in the months ahead.” 
Windows 10familiarity and consistency across devices
Windows 10 adapts to the devices customers are using — from Xbox to PCs and phones to tablets and tiny gadgets — and what they’re doing with a consistent, familiar and compatible experience, enabling even greater productivity. Windows 10 will run across the broadest range of devices ever from the Internet of Things to enterprise datacenters worldwide. Microsoft is also delivering a converged application platform for developers on all devices with a unified app store. Developers will be able to write an application once and deploy it easily across multiple device types, making discovery, purchase and updating easier than ever for customers. 
Windows 10designed for the challenges of modern business
Windows 10 builds nearly everything that businesses need right into the core of the product — including enterprise-grade security, identity and information protection features — in ways that can reduce complexities and provide better experiences than other solutions. One area of advancement is in the work Microsoft has done with user identities to improve resistance to breach, theft or phishing. Windows 10 will also help advance data loss prevention by using containers and data separation at the application and file level, enabling protection that follows the data as it goes from a tablet or PC to a USB drive, email or the cloud.
Management and deployment have been simplified to help lower costs, including in-place upgrades from Windows 7 or Windows 8 that are focused on making device wipe-and-reload scenarios obsolete. Businesses will also have the flexibility to choose how quickly they adopt the latest innovations and influence continued improvements. In addition, organizations will be able to customize an app store specific to their needs and environment. The intent is an app store that will allow for volume app licensing, flexible distribution, and the ability for organizations to reclaim or reuse licenses when necessary.
Technical preview PC productivity
The early technical preview of Windows 10 demonstrates new levels of flexibility, navigation and familiarity through the Windows experience. Features include these:
  • Expanded Start menu. The familiar Start menu is back, providing quick one-click access to the functions and files that people use most, and it includes a new space to personalize with favorite apps, programs, people and websites.
  • Apps that run in a window. Apps from the Windows Store now open in the same format that desktop programs do. They can be resized and moved around, and have title bars at the top allowing users to maximize, minimize and close with a click.
  • Snap enhancements. Working in multiple apps at once is easier and more intuitive with snap improvements. A new quadrant layout allows up to four apps to be snapped on the same screen. Windows will also show other apps and programs running for additional snapping, and it will even make smart suggestions on filling available screen space with other open apps.
  • New Task view button. The new Task view button on the task bar enables one view for all open apps and files, allowing for quick switching and one-touch access to any desktop created.
  • Multiple desktops. Instead of too many apps and files overlapping on a single desktop, it’s easy to create and switch between distinct desktops for different purposes and projects — whether for work or personal use.
Open and collaborative development
The introduction of the Windows Insider Program demonstrates Microsoft’s continued commitment to working closely with customers to help shape the future of Windows. Windows Insiders will be able to give feedback on early builds of the product throughout the development cycle. The program will include various ways for Windows Insiders to engage in a two-way dialogue with Microsoft, including a Windows Feedback app for sharing suggestions and issues and a Windows Technical Preview Forum for interacting with Microsoft engineers and fellow Insiders. More information on the Windows Insider Program and the technical preview can be found athttp://preview.windows.com.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.
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