Research In Motion announced it is buying The Astonishing Tribe (TAT), a Swedish mobile software design house. It's known for making shiny, slick interfaces for a variety of phone makers, especially for Android-phones.
This is a good move for RIM: bring in some young, hip people to loosen up the very business-like approach it's taken for years. And it's actually just the latest in a series of interesting acquisitions: RIM picked up app maker Data Viz and app store software maker Cellmania in August, and QNX, on which RIM is building the software for its tablet.
It bought QNX for its software, Cellmania for its app distribution prowess, and TAT for its interface design chops. If the Blackberry maker is going to compete in the tablet world, with its App World marketplace, and with its software for smartphones, these are good steps.
Is this RIM move too little too late. Time will tell.
We invite you to take a images walk through about what does TAT do:
Source: http://www.tat.se/
We invite you to take a images walk through about what does TAT do:
Source: http://www.tat.se/
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