GPSindoor™, First Ever App to Allow
Shoppers to Find Location Inside Buildings Just Like GPS Does Outdoors;
Crowdsourcing Feature Helps Find Promotions, Products And Enhances Shopper
Experience
Company on Ambitious Path to Use Crowdsourcing to Map Every
Building in the World; App All Set to Disrupt Retail and Advertising;
Overtaking Suboptimal Wi-Fi and Hyped Beacons
IndoorAtlas, the global leader in indoor
magnetic positioning and Sanginfo today announced the launch of
GPSindoor™, the first ever consumer app of its kind that uses only the
smartphone to pinpoint the exact location of a shopper inside a mall, also
commonly referred to as "indoor position" and enable real-time indoor
wayfinding. Like GPS, which works only outdoors and stops working once inside a
building, the app shows a moving blue dot map-based solution to guide the
shopper to the desired product or store or other point of interests (POIs) like
food courts creating a shopping experience like never before.
Also for the first time, shoppers can experience Product
Proximity Advertising on their smartphones. In other words, shoppers can see
where they are relative to the product and be flashed the right promotion for
it while they are in the aisle. All this while protecting consumer privacy with
a clear opt-in model.
The app is immediately available.
https://itunes.apple.com/in/app/gpsindoor/id958161572?mt=8
https://itunes.apple.com/in/app/gpsindoor/id958161572?mt=8
Many Industry Firsts
The application enjoys several firsts in the crowded space
including crowdsourcing functionality to leverage user-generated data to build
indoor maps, wayfinding and providing desired promotions to shoppers. Example,
while shopping for a Gucci bag inside a Saks Fifth Avenue like store, the
shopper could not only get a promotion code but be guided all the way to the
shelf where the bag is on display. Unlike static maps offered by Wi-Fi and
Bluetooth Beacons, since GPSindoor™ relies on a community of shoppers to both
populate the maps and provide wayfinding it allows for higher accuracy than
static maps.
GPSindoor™ is the first company leading a global effort to map
every building in the world, taking on the biggest map making companies in the
world. Shoppers can collect maps and manually update the map itself via the web
at www.indooratlas.com. Over 10,000 enthusiasts have so far uploaded indoor maps
around the world today. GPSindoor™ began alpha testing in San Francisco in 2014
and is in the process of growing its number of indoor maps and community of
shoppers.
GPSindoor™ is uniquely powered by the parent company,
IndoorAtlas's patented technology and needs only a smartphone to work. It
utilizes the built-in compass in smartphones to detect anomalies in the earth's
magnetic field to help users reliably navigate through indoor spaces without
any additional infrastructure making it a more effective solution in comparison
to more expensive solutions like Bluetooth Beacons and Wi-Fi.
The company is partnering with Sanginfo, www.sanginfo.com/lbs to launch the app worldwide.
"As more and more shoppers use the app, the maps and
promotional information will become more robust and accurate over time,"
said Wibe Wagemans, President, IndoorAtlas. "We are leveraging the power
of people to make for a better shopping experience to find stuff. I see every
mall, airport, train station, casino, hotel, conference center connected, mapped
through this."
"I foresee a small revolution in couponing and physical
retail, and am excited with the prospect of empowering millions of consumers in
their everyday retail indoor experiences," says Ketan Sanghvi, CEO,
Sanginfo whose platform powers the interactive maps, wayfinding and proximity
engine of GPSindoor™ . "Brands and advertisers now have the
unprecedented capability of engaging directly with shoppers."
GPSindoor™ at-a-Glance (Box)
·
While indoors,
shoppers see where they are with a moving blue dot, just like with GPS outdoors
·
Shoppers can
locate products, stores, promotions, and POIs (points of interest)
·
Way finding
feature helps shoppers find their way to products, stores, promotions, and POIs
or public utilities
·
Shoppers can
use a digital shopping list and routing for a faster, improved shopping
experience
·
Opt-in Product
Proximity Advertising allows better dialogue and engagement between brands,
advertisers and shoppers
·
Crowdsourcing
of promotions -- the best promotions get to shoppers
·
Scalability, no
infrastructure required, only the ubiquitous smartphone
·
Highest
accuracy of 1-2 meters of product allowing better ROI than all other solutions
·
Works on
Android and iOS unlike Wi-Fi positioning and works in places where there is no
Wi-Fi
·
Environmentally
conscious options as no batteries or beacons or routers; uses the earth's
natural magnetic field
·
Brings power of
crowdsourcing to retail, for the first time shoppers can add buildings,
promotions, and POIs
GPSindoor™ will soon announce availability of the application on
additional mobile platforms. A pilot demo is already operational in Westfield
San Francisco Centre.
About GPSindoor™
GPSindoor™ is a free shopping and wayfinding app, home to a
community of shoppers who come together to find promotions, products and
wayfind in malls and other indoor spaces. The motto is walk less and shop more.
The application is the first ever free provider of crowd sourced
shopper-generated maps and real-time indoor wayfinding information in the
world. It is downloadable on iTunes App Store. Unlike static maps with Wi-Fi
and Bluetooth, GPSindoor™ relies on dynamic information provided by shoppers.
As more and more iPhone users download and crowd-populate the app, the maps and
promotional information will become more robust and accurate over time. The
parent company, IndoorAtlas continues to lead in the indoor positioning space.
About Sanginfo
Sanginfo has developed a unique cloud based customer engagement
and delivery platform for interactive and searchable indoor maps,
geopositioning, wayfinding and proximity based marketing on Mobile. With
operations in Singapore and India, Sanginfo has a solid track record in
building and delivering rich consumer application. For more information, visitwww.sanginfo.com/lbs
About IndoorAtlas
IndoorAtlas was founded in 2012 by Professor Janne Haverinen and four PhDs in computer science, as a spin-off from research conducted at the University of Oulu. The patented technology utilizes built-in magnetometers in smartphones to detect anomalies in the geomagnetic field to help users reliably navigate through indoor spaces without any additional infrastructure. IndoorAtlas is headquartered in Mountain View, CA and Oulu, Finland. For more information, visit www.indooratlas.com.
IndoorAtlas was founded in 2012 by Professor Janne Haverinen and four PhDs in computer science, as a spin-off from research conducted at the University of Oulu. The patented technology utilizes built-in magnetometers in smartphones to detect anomalies in the geomagnetic field to help users reliably navigate through indoor spaces without any additional infrastructure. IndoorAtlas is headquartered in Mountain View, CA and Oulu, Finland. For more information, visit www.indooratlas.com.
CONTACT INFORMATION
Monika Raj
Strategic Advisor, Global Marketing and Communications
IndoorAtlas
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