Thursday, February 19, 2015

SONY re-organize the company targeting a $4.2 billion profit. Not pursuing growth on smartphones.

SONY have been  suffering a lot as a company with billionares losses US$1 billion net loss to March 31,2015 and revently decided to split some of their businesses AUDIO and VIDEO, and PlayStation, cameras and music stream businesses, these 3 last which  SONY called its best “growth drivers” where will be focused on investing much more than before.

SONY CEO Kazuo Hirai  said that the changes announced today should provide his company with a 500 billion yen ($4.2 billion) operating profit and a 10% return on equity by the end of the fiscal year ending on March 31, 2018. 

Hirai also said that Sony will not “pursue sales growth in areas such as smartphones.”

Asked about the TV and mobile phone units, Hirai said he would not "rule out considering an exit strategy", Sony's clearest statement to date about the possibility of selling or finding partners for these struggling units.

Sony also announced seven executive appointments and three resignations, changes that should help revamp the company’s management structure. 

Reuters  via  Forbes

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