NAB 2011: HP Phil McKinney: We are at a unique tipping point. Showed several futuristic concepts. HP webOS on them.

WorldWideTech & Science. Francisco De Jesús.

In a great post by Ann Finnie worldwide PR manager for HP's consumer PCs and for PhilMcKinney, VP & CTO,  takes us on a Phil McKinney ride on how the devices of the near-future would look like and how content would have to take advantage of it.

Phil  in a session at the NAB 2011  April 12^th, 2011 for Media devices on a connected world talked about  The Next Generation: what will be the must-have devices of the future and how will content change to take advantage of these new devices. In addition, he examined the trends and technologies that are influencing the media and entertainment industries five years out.

NAB 2011

 Ann Finnie says: “Phil believes that we’re at a unique tipping point. What’s causing it: The number of devices people have available to them and the fact that you’re no longer reliant on a single way to access information. As cutting the cable becomes easier, we’re finding more devices that take advantage of that information in smarter, less expensive ways. Ultimately, this also enables more people to create with fewer hurdles.”

Ann continues: "Phil took the stage to talk about the future of content and devices.  He showed an example of double wide 3D imagery to create an immersive experience and make people feel like they are part of an event even when they are on the opposite side of the world from where it’s actually happening.  He also showed several futuristic concepts including:

• Fossil Metawatch: That you can see it turned to the right and read your calendar: Meeting at  Swiss Frost,....9:30 a.m
• Flexible Display Technology, including some that are like sticky notes that can turn any surface into a display
• Wearable technology that lets you carry your content and information with you
• Augmented reality using glass goggles
• See-through LCD displays that enable augmented reality experiences. (where webOS is on)

webOS on futuristic concepts.

We are entering in a new age of devices concepts that are just about to be real in a short time. The man, the team,the ideas, the concepts, the technology, and the company are of this planet. HP, you have the word. We are excited.

Source: The Next Bench

NAB 2011: CineFlow introduces revolutionary end-to-end workflow system.

WorldWideTech & Science. Francisco De Jesús.

CineFLOW™, a developer of advanced digital solutions for professional digital motion picture production, today announced the debut of the cineFLOW workflow system: a fresh digital-age approach enabling productions to record, view, store, manage and distribute content in one seamless system.

Created by the team that developed the innovative DALSA 4K camera, cineFLOW gives creatives control over every aspect of content, with technology working in the background to automate a multitude of mundane production tasks.

The system is being introduced during the National Association of Broadcasters convention and exhibition, April 11-14 at the Las Vegas Convention Center. CineFLOW is demonstrating its system in the Band Pro Film & Digital booth, C10308, in Central Hall. Band Pro has been selected as the exclusive U.S. dealer for cineFLOW.

"Digital workflows are supposed to free creatives to concentrate on production, and not have to invent a new workflow for every production," said Marker Karahadian, cineFLOW lead investor and U.S. distributor.

 "CineFLOW serves both sides of the equation: tools for fostering creative expression with leading edge back-office support – in a cost-effective solution."

The cineFLOW system delivers intelligent work flows for uncompressed 3D and 2D 4:4:4 high-definition or RAW images. It is a software core with an integrated data base, a custom recorder with affordable ultra-high capacity recording modules, and two servers: one for on-set data management, the other for post-production data management

All major digital cinema cameras are supported by the cineFLOW system.

CinePIPE™, cineFLOW's software core lets on-set teams record content, then review, search and annotate production metadata almost instantly via an intuitive browser interface. The metadata remains married to a production's image files from the set through final conforming.

The on-camera hardware includes:

• cineTAKE™, an ultra-compact recording system. It easily supports up to four streams of uncompressed 4:4:4 3Ghz HD-SDI recording, and comes with a built-in wireless proxy server for on-set picture and metadata review.
• cineCLIP™, the recording cartridge, comes in two sizes covering 40 and 80-minute shoot times. Each can handle up to 60fps uncompressed stereo recordings, and comes with full ESD and RAID protection.

Two server boxes round out the basic system.

• The cinePIPE™ HUB, an all-in-one server designed specifically for on- and near-set time-intensive production. With hardware including 4TB of on-board storage, hex-core CPU and Nvidia GPU image processing and optional LTO-5 drive, it lets productions offload and back up image data in faster than real time.
• The cinePIPE DI takes the features of the cinePIPE HUB and delivers them in a powerful server installed at the production's post facility.

Each cineFLOW system is unique; however a basic system with one on-board recorder, three 40-minute media clips and an on-set station server is in the $75,000 range. The cinePIPE DI is $60,000 complete, with a very short list of options, Karahadian added.

For more information on cineFLOW sales, call Band Pro in Burbank, Calif. at (818) 841-9655, or contact cineFLOW directly at (323) 478-7351.

Agency contact: Skip Ferderber Skip Ferderber & Associates Tel: +1 (425) 315-1724 E-mail: skip.ferderber@skipf1.com	CineFLOW contact: Marker Karahadian CineFLOW USA Tel: +1 (323) 478-7351 Email: marker@cine-flow.com	Band Pro contact: Nir Reches Band Pro Film & Digital, Inc Tel: +1 (818) 841-9655 nir.reches@bandpro.com

SOURCE CineFLOW