Saturday, September 26, 2020

HYUNDAI next EV car will sport an LG 77 inch OLED Display on its interior ceiling.



IONIQ Concept Cabin Offers Many of Home’s Comforts for the Road

LG Electronics (LG) and Hyundai Motor unveiled the IONIQ Concept Cabin, a collaborative effort that combines both companies’ expertise in consumer lifestyle convenience and personal electric vehicles to deliver a concept that takes maximum advantage of the more spacious interiors made possible by EVs not encumbered by internal combustion powerplants and mechanical components.

The IONIQ Concept Cabin is equipped with a number of amenities that truly make this space a home away from home. For example, a capsule coffee machine makes and delivers the perfect cup for the morning commute, a compartment under the seat dries and refreshes wet or stale shoes before reaching one’s destination, a wardrobe manager keeps clothes neat and wrinkle-free during the drive and a mini-refrigerator keeps beverages chilled for those hot summer drives.

Beyond comfort and convenience, the most eye-catching feature of the IONIQ Concept Cabin is the flexible OLED display that covers much of the ceiling of the vehicle’s interior. Rear passengers can adjust the degree of curvature of the display with intuitive hand gestures for the optimal viewing angle. The large 77-inch OLED screen can be split to allow both rear passengers to enjoy different content simultaneously. The speakers in the headrests create a personal sound zone that doesn’t intrude on the other passenger.

But the innovation isn’t only visible when seated inside the vehicle. Once the vehicle is empty, a sliding bar wipes the floor clean, picking up crumbs and wiping up spills. At the same time, overhead UV LED lights to come to life to disinfect the interior of the vehicle of all germs and other microorganisms.

“LG has been very involved in connected car solutions and at CES 2020 we demonstrated a personalized in-car experience that allows drivers and passengers to take a piece of home on the road with them,” said Lee Chul-bae, head of LG Electronics’ Corporate Design Management Center. “With IONIQ Concept Cabin, we are taking that experience to the next level by partnering with Hyundai, who brings real mobility expertise to the table.”

Friday, September 25, 2020

Songs that never dies.Pat Metheny Group - Are You Going with Me? - 1989

This song does not get old I still feel transported between Europe, Latin America, and the US. However, it has that Latin blues jazz soul and sometimes remembers me to Stevie Wonder and his harmonica. It has all that mix. It is a masterpiece. Never dies. For anytime jazz lovers. You can dance it like a rumba in some parts of it.

Thursday, September 24, 2020

The New Samsung Galaxy S20 FE 5G Unlocked, is now available.


Samsung Galaxy S20 FE 5G | Factory Unlocked Android Cell Phone | 128 GB | US Version Smartphone | Pro-Grade Camera, 30X Space Zoom, Night Mode | Cloud Mint Green, Navy, Orange, Red, White or Lavender. US$699.99 Buy it right here  Thank You.

Wednesday, September 23, 2020

Samsung Galaxy S20 FE 5G product specifications


Samsung Announced today the Galaxy S20 FE Fan Edition 5G smartphone. You can read the press release and see the specifications infographic below:

Press Release:

Unveiling Samsung Galaxy S20 FE: Fan Favorite Features at an Accessible Price Point.

Prograde triple camera, New vibrant colors, and curated premium innovation. Starting at $699 for 5G.

Samsung Electronics today revealed the Galaxy S20 Fan Edition (FE), the newest member of the Galaxy S20 series. Galaxy S20 FE is a premium flagship smartphone that includes innovations Galaxy fans told us they love most, made available at an accessible price point, starting at $699 for 5G. COVID-19 disrupted the world as we knew it and technology is now playing an even more crucial role in our lives and that is why we created Galaxy S20 FE to deliver flagship experiences to reach even more consumers. Samsung took select features of the Galaxy S20 series, such as the super-smooth scrolling display, an AI-powered camera, advanced chipset, hyper-fast connectivity, all day battery,1 expandable storage,2 with a streamlined premium design, in order to create the all-new Galaxy S20 FE.


“We are constantly speaking to our fans and taking feedback, and we heard what they loved the most about our Galaxy S20 series, what features they used most often and what they would want to see in a new smartphone,” said Dr. TM Roh, President and Head of Mobile Communications Business for Samsung Electronics. “The S20 FE is an extension of the Galaxy S20 family and is the start of a new way to bring meaningful innovation to even more people to let them do the things they love with the best of Galaxy.”



Express Your Best Self 

These days, taking pictures or videos and sharing them is the best way to express yourself. That’s why the Galaxy S20 FE brings a pro-grade camera along with the 32MP selfie camera including tetra-binning technology that lets you instantly capture a post-worthy picture.


With Galaxy S20 FE’s large image sensors including multi-frame processing, you can take richer, more vibrant images — even in low light — so you can simply snap and go. Night mode multi-frame processing with AI frame integration stabilizes motion in-shot while you record, so you can focus on having fun.


And while you may not always be physically close to the action, the Galaxy S20 FE’s powerful 30X Space Zoom3 lets you get close enough to capture the shot. Editing and sharing photos and video is important to fans, so the Galaxy S20 FE makes it easy to create and curate stunning photos and videos in real-time like a professional.


To reflect your personal style, the Galaxy S20 FE comes in a selection of six vibrant colors to suit every attitude, look and personality with signature design elements pulled from sleek and slim Galaxy S20 family. Colors include Cloud Red, Cloud Orange, Cloud Lavender, Cloud Mint, Cloud Navy and Cloud White.4 It also features a premium textured haze effect that minimizes fingerprints and smudges. 


Do What You Love

When your phone is at the center of your life, everything from the design to performance should be a great experience. Samsung equipped the Galaxy S20 FE with an advanced processor and 5G5 connectivity to enable a seamless experience. The Galaxy S20 FE is the perfect device for fluid scrolling or watching a video, thanks to its 6.5-inch6 Infinity-O Super AMOLED display with a super smooth 120Hz refresh rate.


With 5G connectivity and access to Xbox Game Pass Ultimate,7 you can enjoy an advanced mobile gaming experience.


The Galaxy S20 FE instantly connects to the Galaxy ecosystem of products, such as Galaxy Buds Live and Galaxy Fit2.



Everything You Want, Worry-Free

Samsung equipped the Galaxy S20 FE with a battery capable of lasting throughout the day.8 The Galaxy S20 FE’s robust 4,500mAh battery, powerful AP performance and super fast charging ensures you can keep doing what you love, without a worry about battery life.9


And since life can be unpredictable, the Galaxy S20 FE is water and dust resistant IP68 rated. Better yet, when accidents happen, you can rest easy knowing Samsung Care+ has got your back, whether you have a cracked screen, experience water damage or a battery in need of replacing.10


Technology is always evolving, so Galaxy users get three generations of Android operating system (OS) upgrades that keep the Galaxy S20 FE updated with the latest security protection and features Samsung has to offer.




Starting on October 2, 2020, Galaxy S20 FE will be widely available through, carriers and retailers online. Pre-orders for the Galaxy S20 FE 5G and S20 FE begin on September 23, 2020. 


Samsung Care+

Experience total peace of mind and get the most from the new Galaxy S20 FE with Samsung Care+. Enjoy a personal set-up session with a Samsung Care+ Pro, 24/7 dedicated support via phone or chat, discounted screen repair, an extended warranty11 and coverage for accidental damage.12 Add Samsung Care+ at checkout on


Apple presentará la familia de teléfonos iPhone 12 en un evento en Octubre 13.


Apple probablemente presentará la familia de iPhone 12 en Octubre 13, Martes. Se dice que toda la gama vendrá lista para las redes 5G.

Las pre ordenes de los iPhones 12 se iniciarían en Octubre 16 y la entrega en Octubre 23.

Hay especulaciones acerca de la cantidad de modelos iPhone 12 que estarán disponibles.

De acuerdo a un comentario realizado en MacRumors,está podrían ser las probabilidades:

Evento Octubre 13, pre ordenes del iPhone 12 mini y del iPhone 12 en Octubre 16, entregas en Octubre 23.

iPhone 12 Pro y iPhone 12 Max pre ordenes en Noviembre 13 y entregas a partir de Noviembre 20.

Asi que podríamos tener 4 modelos de iPhone 12. El iPhone 12 mini, el iPhone 12, el iPhone 12 Pro y el iPhone 12 Max, para ser presentados en Octubre 13.

Esta información acerca del evento de Apple en Octubre 13, la obtuvo MacRumors de un empleado de un operador en Inglaterra.

Apple to unveil the iPhone 12 family at October 13th event.


Rumor has it. Apple probably will unveil the iPhone family smartphones on Tuesday, October 13th event. Is said all the iPhones 12 will arrive with 5G capabilities. 

Apple's plans, also claim the event will take place on October 13 followed by pre-orders on the 16th and launch on the 23rd.

Speculations are about how many iPhone 12 models will be available. According to a comment on MacRumors, these are the probabilities:

iPhone event: October 13
Pre-orders for iPhone 12 mini and 12: October 16
Release: October 23
Quarterly earnings call: October 27
ARM Mac Event: November 10
iPhone 12 pro and 12 pro max pre-orders: November 13
Release: November 20

So we will see the iPhone mini, iPhone 12, iPhone 12 Pro, and the iPhone 12 Max, probably on October 13th.  

This information about the October 13th event,  comes from Mac Rumors with information shared by an employee of a UK carrier.


Monday, September 21, 2020




En estos tiempos de coronavirus, muchos han perdido sus trabajos, otros están con sus negocios con ventas bajas, y algunos han cerrado sus negocios. Por lo tanto  la capacidad de compra del consumidor está a la baja para algunos y quizás para otros no, y es su oportunidad de pensar en cambiar su teléfono o comprar uno por primera vez. A continuación algunos comentarios para ayudarlo a decidir.


En estos tiempos algunos fabricantes de teléfonos inteligentes han acercado a los teléfonos de medio rango a casi tener las mismas características que sus similares de alto rango. Algunas diferencias podrían estar en los procesadores los cuales sin bien es cierto tienen también 8 cerebros (cores) no son los de último modelo, como los que vienen dentro de los de última generación en los de alto rango.

Otra diferencia podría estar  en las características  de su cámara para tomar fotos. En algunos los casos los de medio rango si tienen 3 opciones de cámara trasera, igual a los de alto rango pero su capacidad en megapixeles y resolución podría ser un poco inferior a las de alto rango. Pero sus fotos siguen siendo muy buenas.

Una ventaja de los de medio rango es que todos viene con FM radio pre instalado, opción que los de alto rango NO tienen.

La gran diferencia está en los precios. Los de medio rango fluctúan entre los $400-$500-$600. Y se venden muchas veces con planes de crédito. Y los de alto rango van desde $700- $800-$900-$1000-$1.100-$1.200 to $1.495. Se venden online en algunos casos con planes de crédito, pero no todos. Sin embargo utilice su tarjeta de crédito y adapte su compra a su flujo de caja

Ahora, si usted no tiene un presupuesto para comprar en estos momentos, un teléfono de medio rango o de alto rango, existe la alternativa de teléfonos inteligentes a un precio que van desde los menos de $200 a los $350. Quizas tengan una buena cámara con solo un lente pero por lo menos es de 10 megapixeles.  Igual si funcionan con procesadores de 8 cerebros.

Sin embargo, si existen teléfonos en este nivel que prácticamente parecen un Premium, en versión Lite.

Por otro lado necesita usted un teléfono 5G, ahora?

 En nuestro parecer en algunos países eso tomará por lo menos 2 años más hasta estar completamente instalado ese sistema de comunicación. En los Estados Unidos, ya anunció hoy AT&T que está listo para la era 5G. Pero seguirá dando servicio a los usuarios con teléfonos 4G LTE. Ahora los que tienen todavía teléfonos 3G tendrán que cambiar ya sus celulares y será mejor piense de un vez en 5G para los Estados Unidos. Para los otros países donde tomará 2 años cambiar a 5G sus torres, usted puede pasar de 3G a 4G LTE comprando un teléfono de bajo rango o medio rango, según su presupuesto.

Sin embargo le sugiero compre de una vez uno 5G que también tenga la opción 4G LTE para funcionar en su país, en caso este cerca la comunicación 5G con sus operadores locales.

Lo que si es seguro que la muerte a los teléfonos 3G está cerca o ya está sucediendo, porque su operador no les dará más servicio. Los 2G ya están bien muertos hace rato.

Le ayudamos ahora: observe aquí abajo algunas opciones de teléfonos que podrían estar dentro de su presupuesto y de acuerdo a nuestros consejos.

4G y LTE. Con 4 estrellas o más.

Samsung Galaxy A10s A107M - 32GB, 6.2" HD+ Infinity-V Display, 13MP+2MP Dual Rear +8MP Front Cameras, GSM Unlocked Smartphone - Blue with SD card up to 512GB + 2 GB RAM, 4000mAh battery, Octa Core. Solo $134 aqui

Moto G Power | 3-Day Battery1 | Unlocked | Made for US by Motorola | 4/64GB | 16MP Camera | 2020 | Black , 5000mAh battery ,Octa Core. Solo $229.99 aqui

Samsung Galaxy A70 A705M 128GB DUOS GSM Unlocked Android Phone W/Dual 32MP Camera (International Variant/US Compatible LTE) - Blue Solo $329 aqui

Samsung Galaxy A71 (128GB, 6GB) 6.7", 64MP Quad Camera, 25W Fast Charger, Android 10, GSM Unlocked US + Global 4G LTE International Model A715F/DS (128GB + 64GB SD + Case Bundle, Prism Crush Black) 4500 mAh Battery, Octa Core. Solo $394. aqui

Samsung Galaxy Note 9, 128GB, Lavender Purple - Fully Unlocked (Renewed) Solo $382. aqui

Samsung Galaxy S10 Lite New Unlocked Android Cell Phone | 128GB of Storage | GSM & CDMA Compatible | Single SIM | US Version | Black Solo $499.99 aqui

5G   4 estrellas y más.

Samsung Galaxy A51 5G Factory Unlocked Android Cell Phone | US Version | 128GB Storage | Long-Lasting Battery for Gaming, 6.5” Infinity Display, Quad Camera | Black 4000 mAh Battery, micro SD up to 512GB, Octa Core. Solo $499.99 aqui

5G Premium  4 estrellas y más.

Samsung Electronics Galaxy Note 20 Ultra 5G Factory Unlocked Android Cell Phone | US Version | 128GB of Storage | Mobile Gaming Smartphone | Long-Lasting Battery | Mystic Bronze Solo $1.099. aqui

Un abrazo.
Francisco De Jesús.



Tuesday, September 15, 2020

HP obtains patent for a flip phone (clamshell design).


HP has filed a patent application for a new clamshell-type folding phone like the Motorola Razr flip and the Samsung Galaxy Z Flip. 

Some photos of what this new HP product could possibly look like have been posted by the German site LETS GO DIGITAL. 

It is not known what type of Operating System could be incorporated into that new folding smartphone.

The last phone that HP sold was the Elite X3 in 2016 with Windows Mobile OS, which could be connected to your PC. 

In February 2019, HP filed the patent with the World Intellectual Property Office (WIPO). The patent called Electronic Display Devices was approved on August 13, 2020 and describes the technology required to implement a flexible electronic display in mobiles, such as phones, tablets, or computers. 

Will this HP project see the light?


HP obtiene patente para un telefono plegable tipo flip (clamshell design).


HP ha presentado una solicitud de patente para un nuevo teléfono plegable tipo clamshell, como el flip de Motorola Razr y el Samsung Galaxy Z Flip

Algunas fotos de cómo posiblemente se vería este nuevo producto de HP ha sido posteada por el sitio alemán LETS GO DIGITAL

No se conoce que tipo de Sistema Operativo podría estar viniendo incorporado en ese nuevo teléfono inteligente plegable.

En el último teléfono que HP vendió fue el Elite X3 en el año 2016 con Windows Mobile OS, el cual se podía conectar a tu PC.

En Febrero 2019, HP presentó la patente ante la Oficina Mundial de Propiedad Intelectual WIPO (World Intellectual Property Office).  La patente llamada Dispositivos con Pantalla Electrónica (Electronic Display Devices) fue aprobada en Agosto 13, 2020 y describe la tecnología requerida para implementar una pantalla electrónica flexible en móviles, tales como teléfonos, tablet o computadora.

Vera la luz este proyecto de HP?

SONY New Alpha 7C is the world's smallest/lightest full-frame mirrorless camera. Video. Pics.

Press Release:

Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World's Smallest and Lightest(i) Full-frame Camera System

Sony Electronics - 09/15/2020

Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

The Alpha 7C is the world's smallest and lightestii full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K videoiii capabilities and more. When paired with the world's smallest and lightestiv FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detectionv.

"We are committed to creating the best tools possible, based on the needs of our customers," said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. "The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand."

New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design
The new Alpha 7C combines Sony's full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stopvi wide dynamic range and high-speed image data processing. 

Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)vii, the Alpha 7C is similar in size and weight to an APS-C cameraviii, with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world's smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-stepix stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leadingx 740 imagesxi when using the LCD monitor, or 680 imagesxi when using the viewfinder.

Outstanding Full-frame Image Quality
Sony's new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800xii for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW outputxiii for natural gradations.

Advanced Autofocus
Using AI-driven functions, the Alpha 7C's Real-time Trackingxiv maintains accurate focus automatically while the shutter button is half-pressed. In addition, "Tracking On + AF-On" is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when "Touch Tracking" has been turned ON via the menu and is available for both stills and movies. The Alpha 7C's AF functions also feature Real-time Eye AF for both humans and animalsxv to achieve fast and accurate focusxvi. When using Real-time Tracking while "Face/Eye Priority in AF" is ON with a human subject, the subject's eye and face is detected and locked on in real-time with extremely high tracking precision.

The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

The Alpha 7C also features continuous shooting at up to 10 fpsxvii with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fpsxvii in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burstxviii, and achieves highly accurate and reliable AF precision in light down to EV-4xix. These features make it easier to capture fast moving subjects in challenging environments.

Expanded Video Capabilities
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twicexx the amount of data required for 4K video (QFHD: 3840 x 2160)iii, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLGxxi) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fpsiii and other advanced video features for additional creative freedom.

Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera's Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.

Designed for Reliable Operation
The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations.  The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistantxxii to support shooting needs in challenging environments.

To simplify workflow needs, Wi-Fi compatible wireless-communication functions allow images and movies to be directly transferredxxiii to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)xxiv so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

New FE 28-60mm F4-5.6: The World's Smallest and Lightestiv Full-frame Zoom Lens with High Image Quality.

The new FE 28-60mm F4-5.6 offers the world's smallest and lightestiv form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

At 5.9oz (167g) and 2.6 inches dia. x 1.8 inches length (66.6 mm dia. x 45 mm length), along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivaled compactness and lightness, allowing users to easily carry it all the time. From everyday shooting to scenery, portraits and travel, it's the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens systemi. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistantxxii and accepts a variety of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony's advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.

New HVL-F28RM: Compact Flash with Light Intensity Control Linked to Camera Face Detectionv 
The HVL-F28RM is a compact flash designed to match Sony's mirrorless cameras for a compact, manageable system, and offers the type of reliable, stable performance that only a genuine Sony product can provide. When compared to the HVL-F32M, the HVL-F28RM features a 12 percent reduction in volume and 7 percent reduction in weight. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.

The HVL-F28RM offers consistent GN28xxv light output, optimized light distribution and continuous flash performance that won't interrupt the user's workflow, as well as stable radio wireless communication and multi flash radio control. The new flash also features Sony's newly introduced flash control linked to camera face detectionv advanced technology. When used with a compatible camera, the balance between the light falling on the subject's face and ambient light is evaluated to automatically adjust accurate white balance so that the subject's face is rendered with natural, lifelike color. In addition, flash compensation, light ratio, and other detailed flash parameters can be controlled directly from a compatible cameraxxvi. A camera custom key can be assigned to call up the flash parameter display so that adjustments can be made while looking through the viewfinder and gripping the camera. Flash parameters are shown in the selected camera display language.

A newly developed "Metal Shoe Foot with Rugged Side Frame"xxvii that also houses the unit's electrical contacts offers improved resistance to physical shock and impact from all directions. The Multi Interface foot is fabricated from metal for higher strength. The HVL-F28RM also features a dust and moisture resistantxxii design. When the HVL-F28RM is mounted and locked onto the Alpha 7C, Alpha 7S III, Alpha 7R IV and Alpha 9 II, durability to dust and moisture is improved, even when used in challenging outdoor environments.   

The HVL-F28RM also features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and lock lever. Plenty of light is available for bounce applications. The flash angle can also be set as required via 0, 20, 40, 60, 80, and 120 degree click stops for easy positioning. The new flash also features a built-in wireless radio trigger for reliable flash triggering when mounted on a compatible cameraxxvi and paired with an off-camera unit. When used as a transmitter, the HVL-F28RM can control up to 15 flash and/or receiver units in 5 groupsxxviii at distances of up to 114 feet (35 meters)xxix for extraordinary lighting control and versatility.  The HVL-F28RM is powered by two AA (LR6) alkaline or NiMH batteries. A fresh pair of alkaline batteries can provide power for up to 110 continuous flashes (1/1 manual flash with alkaline batteries)xxix.

Pricing and Availability
The new Alpha 7C compact full-frame camera will be available in late October and will be sold for approximately $1,799.99 USD and $2,399.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The FE 28-60mm F4-5.6 zoom lens will be available in early 2021 and will be sold for approximately $499.99 USD and $649.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

A new kit featuring the Alpha 7C compact full-frame camera and FE 28-60mm F4-5.6 zoom lens will also be available in late October and will be sold for approximately $2,099.99 USD and $2,699.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The HVL-F28RM flash will be available this winter and will be sold for approximately $249.99 USD and $329.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new camera, lens and Sony's other imaging products can be found at, a site created to educate and inspire all fans and customers of Sony α - Alpha.


i An Alpha 7C with an FE 28-60mm F4-5.6 lens mounted. Among full-frame interchangeable-lens digital cameras, in combination with an interchangeable zoom lens. As of Sept. 2020. Sony survey.
ii Among full-frame interchangeable-lens digital cameras with optical in-body image stabilization mechanism, as of Sept. 2020. Sony survey.
iii A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording.
iv Among interchangeable zoom lenses for 35mm full-frame format digital camera bodies, as of Sept. 2020. Sony survey.
v This function is only compatible with Alpha 7C as of Sept. 2020
vi When shooting still images. Sony test conditions.
vii With battery and memory card included
viii Compared to the size of Alpha 6600, 120.0mm x 66.9mm x 59.0mm and a weight of 503g (With battery and memory card included).   
ix CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
x Among full-frame mirrorless interchangeable-lens digital cameras with autofocus function, as of Sept. 2020. Sony survey.
xi CIPA standards.
xii ISO expandable to 50 – 204,800 for stills, 100 – 102,400 for movies.
xiii Limited to 12-bit when compressed RAW is used for continuous shooting, BULB shooting, or when long-exposure noise reduction is [ON].
xiv "Tracking" in the menu.
xv Available on still images only.
xvi Accurate focus may not be achieved with certain subjects in certain situations.
xvii Up to 10 fps in continuous "Hi+" mode, and up to 8 fps in continuous "Hi" mode. UHS-II compatible SDXC memory card required. Sony test conditions. Maximum fps will depend on camera settings.
xviii Continuous "Hi+" mode. UHS-II compatible SDXC memory card required. Sony test conditions.
xix ISO 100 equivalent, F2.0 lens.
xx 24p recording. Approx. 1.6x at 30p.
xxi HDR (HLG) images can be viewed by connecting the camera directly to a Sony TV that supports HDR (HLG) playback.
xxii Not guaranteed to be 100% dust and water resistant.
xxiii Smartphone or tablet must have Imaging Edge Mobile installed. Please use version 7.2 or later.
xxiv Models sold in some countries/regions support IEEE 802.11b/g/n (2.4 GHz) wireless LAN only.  5GHz communication may be restricted in some countries and regions.
xxv 50 mm, at ISO 100 in meters
xxvi Visit Sony support webpage for functional compatibility information.
xxvii Design registration application pending.
xxviii In group flash mode. 3 groups (A-C) in TTL or manual flash mode.
xxix Sony internal test conditions.



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