Video: NIKE launches New MAGISTA football boot.

Francisco De Jesùs.




Nike launched today a new football boot MAGISTA making innovation on its design that considers fit, touch and traction, and it is ready for this summer World Cup 2014 players.

NIKE FLYKNITFlyknit upper provides closer ballfeel and improved touch

ROTATIONAL TRACTIONPebax nylon plate with conical studpattern for 360° rotational traction.

SOCK-LIKE FITDynamic Fit collardelivers a sock-like fit.

From Fiction to Fact: Back to the Future Nike shoe with electrical laces coming to reality in 2015.

Francisco De Jesùs.

For fans of the film series " Back to the Future" , is a very difficult scene to forget : in the second film of the trilogy, when Marty McFly , played by Michael J. Fox, is carried forward by Doc Emmett Brown ( Christopher Lloyd) .

Shortly after arriving, the scientist gives the time for clothing that does not clash with your outfit 80 . So Marty , sitting on the DeLorean with legs out, a shoe brand Nike is set , touch a button and these automatically will adjust the laces to fit your foot. "Electrical Cords .Very Good ! " Exclaims surprised the interpreter .

The sportswear brand  released the MAG in 2011 , a limited edition model that reproduced the film shoes. Had the same design, buttons and lights did, but lacked most importantly the  automatic laces.

At that time , the goal was not commercial , but beneficial. A total of 1,500 pairs , which were auctioned by eBay was made to donate the proceeds to the foundation of Michael J. Fox for Parkinson's disease research , disease he suffers from .

But days ago, in a meeting with the press, Tinker Hatfield , a renowned designer sports Nike brand , told the answer to the question " If we will see electrical cords in 2015?  Yes! " Said elated. So far, no details of how it will transcend the futuristic shoes, but in the coming months we will know more.

EcuavisaEcuador

Samsung Galaxy TabPro 8.4 in White or Black:

Nike FuelBand Ben Shaffer designer is now in Apple`s iWatch project.

 WorldWide Tech & Science. Francisco De Jesùs.

 Nike FuelBand  Ben Shaffer  designer is now in Apple`s iWatch project.

The Nike Fuel Band is a popular product amongst Apple executives, including Apple CEO (and Nike Board member) Tim Cook and former Hardware lead Bob Mansfield. Based on Apple’s experience and usage of the Fuel Band product, it seems like that Apple’s own wearable computer will have similar fitness-tracking abilities.

For that Apple has poached Nike’s design director responsible for leading the FuelBand fitness tracker, with Ben Shaffer expected to go to work on Apple’s own wearable project, the much-anticipated “iWatch”. Shaffer led Nike’s Innovation Kitchen, the R&D lab where the company developed more unusual products such as FuelBand and the lightweight Flyknit training shoe.

Nike PR has reportedly confirmed that Shaffer is no longer with the company. Apple has not commented on the rumor, and Shaffer’s LinkedIn profile still lists him as at Nike. 

In Nike Shaffer’s goal with the Flyknit shoe was the create a shoe that feels much lighter on the foot, but one that is still created out of strong materials.

In an interview, Shaffer explains that Flyknit was not only about the final product, but about the processes behind the design of the product.

For the past five years, Ben Shaffer has been a part of Nike’s famed Innovation Kitchen where they are encouraged to think, experiment, research, build, and question things with one ultimate goal–to help their athletes achieve their goals. As the lead designer on the Nike Flyknit Trainer+, Shaffer worked closely with Hiroshi Fujiwara, Tinker Hatfield, and Mark Parker to produce this latest sneaker. We had a chance to speak one-on-one with Shaffer in an effort to gain a better understanding of this amazing new technology.

This would certainly match-up with Apple’s new design and engineering collaboration processes, most recently publicized in interviews with Apple design chief Jony Ive and software lead Craig Federighi.

9to5mac