Q3 2013: Tablet Market Share WorldWide: Samsung gets closer to Apple with 20.4% to 29.6%

Q3 2013: Tablet Market Share WorldWide: Samsung gets closer to Apple with 20.4% to 29.6%.

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Android Growth Drives Another Strong Quarter for the Worldwide Tablet Market, According to IDC 

Worldwide tablet shipments grew to 47.6 million units in the third quarter of 2013 (3Q13) according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. While slightly below the firm's forecast, the number still represents 7.0% growth over the previous quarter and 36.7% growth compared to the third quarter of 2012. Android products once again drove much of the shipment growth in the market as iOS growth stalled and Windows tablets continued to struggle to win over consumers.

With no new iPad product launches in the second or third quarter to drive volume, Apple experienced a quarter-over-quarter decline in shipments from 14.6 million in 2Q13 to 14.1 million in 3Q13. Year over year, iPad shipments grew less than one percent. Apple's slowing growth—caused in part by its decision in late 2012 to move its product launches from earlier in the year to the fourth quarter—has caused the company's tablet market share to slip to 29.6%, its lowest share to date. However, with the new iPad Air shipping November 1st and the refreshed iPad mini with Retina scheduled to roll out later in November, IDC expects Apple to enjoy robust shipment growth during the fourth quarter.

"With two 7.9-inch models starting at $299 and $399, and two 9.7-inch models starting at $399 and $499, Apple is taking steps to appeal to multiple segments," said Jitesh Ubrani, Research Analyst with IDC's Tablet Tracker. "While some undoubtedly hoped for more aggressive pricing from Apple, the current prices clearly reflect Apple's ongoing strategy to maintain its premium status. It's worth noting that Apple wasn't the only one to increase the price of its small-sized tablet during this product cycle: Both Google and Amazon increased the price of their newest 7-inch tablets from $199 to $229 to cover the higher costs associated with high resolution screens and better processors."

Samsung once again secured the second position with shipments of about 9.7 million units. The company, which owes a measure of its tablet success to its ability to bundle them with other successful Samsung products, such as smartphones and televisions, grabbed 20.4% of the worldwide market.

 ASUS, which makes the Nexus 7 for Google, shipped about 3.5 million total units during the quarter for a third place finish and 7.4% market share. PC powerhouse Lenovo moved into the number four tablet spot with shipments of 2.3 million units and a 4.8% share. Finally, Acer rounded out the top five with 1.2 million units shipped and a 2.5% share. Notably, vendors from outside the top five were responsible for over one third of the shipments in 3Q13. IDC tracks dozens of tablet vendors, and this quarter "Others" represents a combination of major vendors (such as Amazon, Microsoft, HP, and Dell) and lesser-known, so-called white box vendors that typically sell ultra-low cost Android devices at often unsustainably low margins.

"White box tablet shipments continue to constitute a fairly large percentage of the Android devices shipped into the market," said Tom Mainelli, Research Director, Tablets at IDC. "These low cost Android-based products make tablets available to a wider market of consumers, which is good. However, many use cheap parts and non Google-approved versions of Android that can result in an unsatisfactory customer experience, limited usage, and very little engagement with the ecosystem. Android's growth in tablets has been stunning to watch, but shipments alone won't guarantee long-term success. For that you need a sustainable hardware business model, a healthy ecosystem for developers, and happy end users."

Q3 2013: Samsung Hits Record High as Global Mobile Phone Shipments Reach 418 Million Units, says Strategy Analytics.

According to the latest research from  Wireless Device Strategies (WDS) service, global mobile phone shipments grew 7 percent annually to reach 418 million units in the third quarter of 2013. Samsung captured a record 29 percent share of all mobile phone volumes worldwide, while Huawei jumped to fifth place in the rankings.

Global mobile phone shipments grew 7 percent annually from 390.4 million units in Q3 2012 to 417.8 million in Q3 2013. Smartphones accounted for 60 percent of total shipments and feature phones the remaining 40 percent. The 7 percent growth rate of the overall mobile phone market is at its highest level since 2011, and a recovery is underway, driven by healthier demand for 4G and 3G models across Asia, Europe and North America.

Samsung grew 17 percent annually and shipped a record 120.1 million mobile phones worldwide, capturing a record 29 percent marketshare in Q3 2013. Samsung shipped more mobile phones than Nokia, Apple and LG combined. Solid demand for the new Note 3 phablet and for mass-market devices like the Galaxy Y helped to lift Samsung’s volumes. Nokia shipped a slightly better-than-expected 64.6 million mobile phones worldwide in Q3 2013. Nokia’s 15 percent global mobile phone marketshare is showing signs of stabilizing sequentially as demand for the Microsoft Lumia smartphone range is improving. However, Nokia’s feature phone unit remains a problem-child as global volumes dipped -27% year-over-year.

Apple shipped 33.8 million iPhones worldwide in Q3 2013, up from 26.9 million a year earlier. Apple grew 26 percent annually in Q3 2013, which was faster than the overall mobile phone industry, enabling Apple to raise its global marketshare slightly from 7 percent to 8 percent during the past year. We expect Apple to gain further mobile phone share in the upcoming fourth quarter of 2013 due to high demand for its new iPhone 5s model. LG maintained its broad upward momentum with 18.3 million mobile phones shipped worldwide in Q3 2013, rising from 14.4 million units a year earlier. LG is expanding rapidly in Europe, but China and India remain major weak spots that the vendor still needs to address.

Other findings from SA research include:

* Huawei shipped 14.6 million mobile phones worldwide for 3 percent marketshare to become the world’s fifth largest vendor in Q3 2013. The popular P6 and G610 models have been among the main drivers of Huawei’s success;

* TCL-Alcatel and Coolpad are currently the fastest-growing major brands among the Others segment. Coolpad is expanding quickly in China, while TCL-Alcatel is gaining a sizeable presence across Latin America and Western Europe.

Q3 2013: Global smartphone Market share: #1 Samsung, #2 Apple and #3 Huawei .

Samsung & Huawei Outperform as Global Smartphone Shipments Reach Quarter-Billion Units in Q3 2013

According to the latest research from our Wireless Smartphone Strategies (WSS) service,global smartphone shipments grew 45 percent annually to reach a record 251 million units in the third quarter of 2013. Samsung captured a record 35 percent share of all smartphone volumes worldwide, while Huawei jumped into third place in the rankings.
Global smartphone shipments grew 45 percent annually from 172.8 million units in Q3 2012 to 251.4 million in Q3 2013. This was the first time ever that smartphone shipments exceeded a quarter-billion units in a single quarter. Smartphones accounted for 6 in 10 of all mobile phones shipped worldwide. The smartphone industry’s robust growth is being driven by strong demand for LTE models in developed regions like the US and 3G devices in emerging markets such as China.
Samsung grew 55 percent annually and shipped a record 88.4 million smartphones worldwide, capturing a record 35 percent marketshare in Q3 2013. Samsung shipped over two times more smartphones than Apple during the quarter. While shipments of the flagship Galaxy S4 model softened, solid demand for the new Note 3 phablet and for mass-market devices like the Galaxy Y helped to lift Samsung’s volumes.

Apple shipped 33.8 million iPhones worldwide in Q3 2013, up from 26.9 million a year earlier. Apple grew just 26 percent annually during Q3 2013, which is around half the overall smartphone industry average of 45 percent. Apple’s global smartphone marketshare has dipped noticeably from 16 percent to 13 percent during the past year. Nonetheless, we expect Apple to rebound sharply and regain share in the upcoming fourth quarter of 2013 due to high demand for its new iPhone 5s model.
Huawei was a star performer as global shipments grew 67 percent annually to 12.7 million units in Q3 2013. Huawei captured 5 percent marketshare and became the world’s third largest smartphone vendor. The popular P6 and G610 models have been among the main drivers of Huawei’s success. Huawei remains very strong at home in China, but its position is less robust in other major markets like the US and Europe. Huawei will need to expand aggressively in the American and European markets if it wants to seriously challenge the big two of Samsung and Apple next year.
Other findings from our research include:

*  LG shipped 12.0 million smartphones worldwide for 5 percent marketshare in Q3 2013. LG grew 71 percent annually, making it the fastest-growing vendor among the top five brands. LG has been expanding rapidly in Europe, but China and India remain weak spots;

*  Lenovo shipped 10.8 million smartphones worldwide for 4 percent marketshare and fifth position in Q3 2013. Lenovo is popular among mass-market consumers in China and it is expanding internationally. Two of the world’s top five smartphone vendors came from China -- Lenovo and Huawei.