Monday, January 9, 2012

CES 2012: PIONEER ROLLS OUT NEW SINGLE CD RECEIVERS THAT BRING THE LATEST TECHNOLOGY TO PRACTICALLY ANY VEHICLE.

WorldWide Tech & Science. Francisco De Jesús.


Pioneer Electronics (USA) Inc. today introduced seven new single CD receivers for 2012 that combine Pioneer’s renown sound quality with advanced features and device connectivity.  With a suite of features that include Pioneer’s proprietary MIXTRAX EZ, App Mode, built-in Bluetooth® connectivity, HD Radio® Technology, USB connectivity, full dot LCD display, and more, the 2012 Pioneer lineup offers several solutions for updating practically any vehicle with the latest technology and high performance audio.

“Today’s newest cars feature more technology and more music options than ever before,” said Ted Cardenas, Director of Marketing for the Car Electronics Division of Pioneer Electronics (USA) Inc.  “We are excited to offer aftermarket products that provide a way for consumers to add the latest music, communications and portable device connectivity safely and easily to the car they already own.”

MIXTRAX EZ
To easily and quickly enjoy a mix of the consumer’s music library in a style similar to a live DJ, Pioneer has created a technology called MIXTRAX EZ.  Built in to the DEH-P8400BH and DEH-P7400HD, MIXTRAX EZ provides three types of DJ-style transitions (Flanger, Echo and Crossfade) and six sound effects (Backspin 1 and 2, Echo, Trans, Roll and Scratch) that are automatically added between songs for a nonstop, continuous listening experience. 

To further enhance the “dance club in your car” atmosphere, the illumination buttons and display of the two in-car CD receivers pulsate and change color with the beat of the music.  Two modes of illumination (defeatable), each with six color patterns, create different light effects to give users a cool and fun experience.     

APP MODE (All Models)
Available on all new 2012 models, Pioneer’s App Mode lets users listen to their favorite music and streaming music apps from a USB connected iPhone® or iPod® touch.  The feature allows passengers to separately control, browse and select apps directly from the iPhone or iPod touch while audio playback is performed by the Pioneer receiver.

BLUETOOTH
Bluetooth is built-in to the DEH-P6400BT, DEH-P8400BH and DEH-P9400BH and is optional on DEH-P7400HD.  Bluetooth connectivity1 provides a wireless communication and data connection to Bluetooth enabled devices.  For 2012, the Bluetooth profiles include the Hands-Free Profile (HFP) for wireless calling and receiving; the Advanced Audio Distribution Profile (A2DP), which allows wireless audio streaming; and the Audio Video Remote Control Profile (AVRCP) version 1.0, which provides wireless control. To simplify the Bluetooth pairing process, all Bluetooth-equipped models support the Simple Secure Pairing (SSP), which allows the user to pair compatible devices without the need to input PIN codes.

HD RADIO TECHNOLOGY
The 2012 models DEH-4400HD, DEH-P7400HD, DEH-P8400BH and DEH-P9400BH are integrated with an HD Radio tuner embracing the growing trend of high quality audio broadcasts and provide that clear digital connection to HD Radio broadcasts from radio stations around the country.  In addition to crystal clear reception, artist and song title information is shown on the display of the receivers (when available).    

USB CONNECTIVITY
Each new model in the line-up now includes USB connectivity2 with dual ports available on the flagship model DEH-P9400BH.  The USB connection enables consumers to connect their music-filled flash drive, hard drive and/or smartphones.  And because Pioneer receivers are “Made for iPhone or iPod” certified, with the optional

CD-IU51 cable for Apple devices, the receivers directly control the devices and provide song, artist, time and album information in addition to direct signal transfer for great sound quality.  In addition, Pioneer’s USB ports provide up to one amp of DC current for faster charging of battery powered USB devices.

The new line of single CD receivers has been redesigned for an advanced, modern look with controls that enable users to quickly and easily access all their features including:
·         Pandora® internet radio– As the first manufacturer to introduce Pandora control on its in-vehicle receivers, Pioneer continues to integrate control of Pandora internet radio to more receivers, starting with the DEH-P7400HD.  The Pandora ready units enable users to listen to and control Pandora streaming content through a connected Apple® iPhone. 
·         Enhanced Displays – Available on all models (except DEH-2400UB) are multi-color displays offering up to 210,000 color preferences to match the user’s interior dashboard or their favorite color, along with separate adjustable keys and display illumination colors. On models DEH-P7400HD, DEH-P8400BH and DEH-P9400BH, Pioneer integrates its Full Dot Multi-line LCD display, presenting more information that is brighter and easier to read.  
·         Advanced Sound Retriever (ASR) Beginning with the DEH-2400UB, Pioneer adds its patented Advanced Sound Retriever (ASR) technology to help restore the musical detail lost in the creation of compressed music files (MP3, WMA and AAC) ultimately creating a fuller, richer and more enjoyable listening experience during playback.
·         Lever Key - On higher end models starting with the DEH-P7400HD, Pioneer uses a new lever key integrated with the volume knob to easily change track, tunes in stations, and more. 

Pioneer’s Car Electronics Division is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video, seamless connectivity and ease-of-use.  Its focus is on the development of new digital technologies including audio video, navigation and emerging media, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com.  Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets.  The company focuses on three core business domains including home electronics, car electronics, and Digital Network Entertainment™.

NOTE:  Do not use your Pioneer system if doing so will divert your attention in any way from the safe operation of your vehicle. Always observe safe driving rules. In some states certain operations of devices while driving may be illegal. Where such regulations apply, they must be obeyed.

1Bluetooth functionality requires a compatible Bluetooth-enabled mobile phone. Certain Bluetooth features may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices or by certain wireless carriers. See more details about compatible Bluetooth-enabled mobile phones at the following webpage: “http://www.pioneerelectronics.com/BluetoothCompatibility”.

2Not every USB device is compatible with a Pioneer head unit containing an USB port. See more details at the following webpage: “http://www.pioneerelectronics.com/USBCompatibility”. Pioneer head units containing a USB port are compatible with USB MSC (Mass Storage Class) devices only, and are not compatible with DRM (Digital Rights Management) contents and MTP (Media Transfer Protocol) connection devices. For size and other limitations, please see Owner’s Manual. Unauthorized copying of music or other files is strictly prohibited. Optional USB extension cable is available for use with front USB ports.

PIONEER is a registered trademark of Pioneer Corporation.
MIXTRAX and MIXTRAX EZ are trademarks of Pioneer Corporation.
Bluetooth is a registered trademark of Bluetooth SIG, Inc.
iPod, iPHONE and iTUNES are registered trademarks of Apple Inc.
Pandora is a registered trademark of Pandora Media, Inc.
“HD Radio” is a proprietary trademark of iBiquity Digital Corporation.

(CLICK ON THE IMAGE BELOW TO ENLARGE IT)




Contacts:
Jaed Arzadon, 310.952.2451, jaed.arzadon@pioneer-usa.com
Katherine Manning, 310.952.2388, katherine.manning@pioneer-usa.com    
Liz Murphy, Formula PR for Pioneer Electronics, 310.578.7050, murphy@formulapr.com

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