WorldWide Tech & Science. Francisco De Jesús.
Smartphone vendors including HTC, Research in Motion (RIM), Sony and Motorola Mobility all are likely to adjust their strategies by reducing the number of new models launched each year, while focusing their resources and marketing on designated models.
The strategy shifts come after Apple and Samsung Electronics have apparently managed to widen their market share against rival vendors by focusing on a single or some flagship models each year.
For example, quarterly sales of a designated iPhone model could reach as high as 30 million units, while Samsung managed to sell 10 million units of its Galaxy S II smartphone within six months after the product launch.
The new strategies will not only help vendors save development and marketing costs, but also enable makers in the supply chain to reach economics of scale in production as well as better control raw materials and shipments.
However, competition among handset ODMs may also become fierce due to a reduced number of new projects released from branded handset vendors.