LG Electronics Expands OLED TV Category in U.S. With New Flat OLED 4K WebOS 2.0 TVs
Company Triples OLED TV Line-up in 2015, Bringing Consumers More Options at More Competitive Prices.
Advanced Content Delivery – Including High Dynamic Range (HDR)
In addition to its flat configuration, another notable distinction of the EF9500 series is that it is the world's first HDR-capable OLED TV, allowing consumers to display HDR content from both streaming content partners and external source devices. LG's EG9600 Curved OLED 4K TV series soon will receive a firmware update that enables consumers to stream HDR content from current and future streaming content providers.
LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional – and more comfortable – HDR viewing experience.
More Mainstream Price Points
LG is making OLED TV accessible to more consumers than ever before, offering models at prices comparable to many of today's premium LCD/LED TVs. Even with new features and design enhancements, the 55EC9300 Full HD Curved OLED TV is now priced at – more than 75 percent lower than the price of LG's first-generation 55-inch class model, which first sold for two years ago. Since then, LG's OLED TV lineup has evolved into a new category of television to include multiple variations at lower price points available nationwide through big-box retailers, regional dealers and specialty and custom-installation retailers.
Furthermore, the new flat EF9500 series and the curved EG9600 series will be available at the same price – for the 65-inch model and for the 55-inch model – freeing consumers to enjoy OLED in either configuration, flat or curved, regardless of price.
About LG Electronics
LG Electronics , Inc., based in , is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in , all under LG's "Life's Good" marketing theme. www.lg.com.