Saturday, August 14, 2010

2010 Emerging Display Technologies Conference - Agenda


Francisco De Jesús  August, 14, 2010

The evolution of the way we interact with many devices to send, get, watch, preview, calculate, browse, daily activities of our life is taking a jump fast to a realtiy interaction between was is physical to an hologram. All will depend on the easy every kind of display material is made, from touchable, interacting touchless, and via hologram. What is about to come for this second half of 2010 and in the near future?

Bellow you can find all the subjects , expositors  and agenda of this interesting event.






7:45AM-8:45AMRegistration and Continental Breakfast

8:45AM-9:00AM
Welcome
Ø       Paul Semenza, Senior Vice President, Analyst Services, DisplaySearch

9:00AM-9:30AM
Morning Keynote Address
OLED Technology for Mobile, TV, and Future Applications
Ø       Brian Berkeley, Vice President of Engineering, Samsung Mobile Display
Although OLED displays only started high volume mass production 18 months ago, they have already achieved broad commercial success in mobile applications due to superior viewing characteristics, thin form factor, and other desirable properties. Compared to LCDs and PDPs, active matrix OLEDs additionally offer the promise of many benefits for television and other applications, including superlative image quality and better 3D performance. However, achieving full sized OLED displays for use in TV and other large screen applications will require scale-up of OLED substrate size and manufacturing volume. This talk will update the status of Samsung’s current OLED display developments, will offer perspective on scale-up requirements to enable high volume large size OLED TV, and will cover other applications for OLED technology, including transparent, flexible, paper thin, and robust displays.

9:30AM-9:50AM
Touch Screen Market Opportunities
Ø       Dr. Jennifer Colegrove, Director, Display Technologies, DisplaySearch
Touch screen technologies are a part of our everyday life due to their ease of use. There are over a dozen touch screen technologies, but not all technologies are growing. There are over 20 application categories of touch screen, high growth opportunities are in several areas. This presentation will provide an overview of the touch screen market and provide a forecast till 2016. Jennifer will also provide business strategies recommendations.

Session I: Touch Screen Market and Technologies

9:50AM-10:05AM
How Mistakes Drive Innovation in Touch
Ø       Mark Mendenhall, President, Elo TouchSystems
The integration of touch has exploded, with it being added to nearly every computing device and equipment replacing buttons. History however, shows us how inexperience with touch or incomplete requirements definition can lead to mistakes in integration, resulting in poor touch performance.
This presentation from Elo TouchSystems, the leader in commercial applications of touch, will explore questions such as how important it is to clearly define requirements: how, where, who will be using the device, what considerations are important to keep in mind and provide the examples of both successful and problematic touch integration.
The audience will walk away with a clear understanding that there is no perfect touch technology, how good and bad experiences of past integrations have driven the path for touch innovation and how asking the right questions up front can lead to success.

10:05AM-10:20AM
The Leading Edge of Digital Signage: Multi-touch, Multi-user, Gesture control from a distance
Ø       Vincent John Vincent, President and Co-Founder, GestureTek
As users become increasingly comfortable with touch-based and multi-touch interfaces on everything from pc’s to wireless devices, it’s harder than ever to create attention-grabbing digital signage that stands out from the crowd. With advanced gestural and multi-touch technologies, digital signage can create the sorts of ‘free-hand tracking’ user experiences that stop passers-by in their tracks and create memorable brand interactions.
Today, 3D depth camera integration can bring 2-handed and multi-touch control and 360º navigation control to digital signage applications and even onscreen 3D avatar control.  3D tracking can also transform traditional digital signage into an intelligent, interactive billboard, where messages follow a passerby as they walk along the length of a screen.
The trend to large-format multi-touch installations necessitates an increasingly greater level of technological sophistication.  Today, systems can uniquely identify the finger of each user to deliver uninterrupted point tracking capability across multiple screens. The best digital signage systems are flexible and compatible across multiple development toolkits such as Win7 Human Interface Device.  This allows developers to create and run applications on digital signage networks that have already been proven on other platforms and operating systems. Multi-platform applications; that’s the ticket to an ‘iPod-touch-like’ natural user experience on digital signage.

10:20AM-10:35AM
Optical Touch Technology
Ø       Klony Lieberman, Chief Scientist, Lumio
Optical imaging based touch screen technology has matured to the point where it is now the undisputed technology of choice for medium to large touch screen installations. Optical touch is also finding increased traction with the smaller sized 19 – 26 inch monitors. This presentation will review the current state of the art of the optical touch market, the different technologies being used by the key players and methods to effect further cost reduction. Advantages and disadvantages of optical touch and its varying levels of multi-touch capability will also be discussed.

10:35AM-10:55AM
Coffee Break

Session II: Touch Screen Market and Technologies
10:55AM-11:10AM
Ø       Jeff Han, Perceptive Pixel
11:10AM-11:25AM
Touch Technology: Endless Applications
Ø       Larry Mozdzyn, Chief Technology Officer, Ocular
The use of touch technology is now expected in every day functions and consumers are requesting products to include this type of user interface in their products. From smartphones to water heaters, consumers enjoy the interaction with their devices due to the touch interface while the touch panel improves functionality and gives products an upgraded look. Clean lines and tight glass enclosures give products an improved visual style while also benefitting from the advanced technologies of touch. 
Manufacturers of household items, such as washers and dryers, are requesting the upgraded look and feel of a touch panel, although the product is usually only seen by the immediate owner. This upgraded interface provides a better user experience and can also improve the quality of the technology behind the screen. Incorporating touch panels gives products that previously used keypads more options for the user. Removing the keypad also improves the quality of products by eliminating mechanical failures and the potential for dirt and debris to enter the unit and cause damage. 
Additional benefits, such as improved functionality and readability, are present through the use of touch panels. The integration of touch panels is spanning a wide variety of applications and product designers are coming up with innovative ways to incorporate touch every day.

11:25AM-11:45AM
Touch Screen Panel Discussion

11:45AM-1:00PM
Lunch

1:00PM-1:30PM
Afternoon Keynote Address
3-D, Touch and the Future of Display Technologies
Ø       Phil McKinney, Chief Technology Officer, Personal Systems Group, Hewlett-Packard
Awe-inspiring advancements in 3-D and touch are pushing us toward new ways of consuming and interacting with digital content. In this session, Phil McKinney, VP and CTO for HP’s Personal Systems Group, will explore the power of touch and how it is changing the way we interact with displays, including the emergence of touch dialects and multi-modal display interaction. In addition, McKinney will share his vision for the future of 3-D and immersive displays and the challenges that come with scale and interaction.


1:30PM-1:50PM
Emerging Display Technologies that will Lead the Future Display Industry:
3D display, Pocket projectors, OLED, e-paper displays
Ø       Dr. Jennifer Colegrove, Director, Display Technologies, DisplaySearch
This presentation will include technology analysis and market forecast of emerging display technologies: 3D displays, pocket projectors, OLED and e-Paper displays. Is 3D display penetration in smaller devices behind 3D in TV? The Pocket projector market is poised for strong growth in 2010 and beyond. However, pocket projectors still face challenges of low brightness, short battery life and high price. When will OLED displays become a main stream to replace LCDs? e-Paper displays have become popular due to their low power (or zero power) consumption. Will Apple’s iPad kill dedicated e-reader devices? This presentation will also provide business strategy recommendations and entrance opportunities.
Session III: 3D Display Market and Technologies

1:50PM-2:05PM
Multi Layer Display Technology
Ø       Andy Wood, CEO, PureDepth
MLD™ delivers an immersive glasses-free 3D experience at full resolution, viewed from any angle, all in a way that is natural and comfortable for the human visual system.

2:05PM-2:20PM
The Future of the 3D-PC
Ø       Phil Eisler, General Manager, 3D Vision, NVIDIA
The future of the 3D PC will be content driven, and the ecosystem of content on the PC - both existing and coming - exceeds all other platforms. 3D gaming is the leading application so far on the PC with over 425 games now playable in stereoscopic 3D. Adding to this is a steady stream of Hollywood 3D Blu-ray titles that can be enjoyed on 3D PCs. 3D Photographs are also a stunningly beautiful application to observe on a 3D PC. Many camera makers will announce 3D cameras this year that will make it easier and cheaper for consumers and professionals to create great 3D pictures and video. Streaming 3D events such as The Masters golf tournament and NASCAR races have already shown the potential for this to become a reason to own a 3D PC. The 3D content landscape on the PC looks very promising.
The good news is that PC OEMs are beginning to embrace the 3D trend and will bring to market over 25 models of 3D notebooks, desktop monitors and all-in-one computers for consumers to choose from. 120Hz, active shutter glasses offer the best, full resolution 3D experience with wide viewing angles and have become the technology choice of leading TV brands and Nvidia. The prices of 3D PCs will drop closer to that of 2D PCs and, when combined with the growth in 3D content, will lead to robust growth in 3D PCs.

2:20PM-2:35PM
Taking 3D a Step Further: Glasses Free 3D for Handheld Electronics
Ø       Art Lathrop, Marketing Manager, 3M Optical Display Systems
3D has captured the attention of the public, extending its reach outside the movie theater and into the home. At the same time, mobile device capabilities have been significantly enhanced in recent years with the emergence of new applications and features like touch screens and streaming video. As these two world combine, 3D displays have emerged in handheld devices such as cell phones and handheld gaming. During the presentation, Mr. Lathrop will discuss the challenges and opportunities for achieving a glasses free 3D experience in handheld and requirements of handheld device manufacturers. In addition, he will provide an overview of 3M’s autostereoscopic glasses free film for handheld devices.

2:35PM-2:50PM
3D Panel Discussion

2:50PM-3:10PM
Coffee Break



Session IV: Pocket Projector Market

3:10PM-3:25PM
Corning Green Lasers – Closing the Gap in Microprojection Technology Development
Ø       Thomas W. Mills, Business Director, Green Lasers, New Business Development, Science & Technology, Corning
The amount of multimedia content that is being stored and viewed on mobile handsets, laptops, media players and other portable devices is growing exponentially. As a result, consumers are demanding more efficient and effective ways to view and share this content. Enabling a bigger, brighter image to be projected from a small device, microprojection could satisfy a signficant market opportunity. Adoption of microprojection applications has been hampered, however, by light source limitations. As an ideal light source, Corning’s green laser technology, with its industry-leading bandwidth, optical power and efficiency, can satisfy the technology challenges facing adoption of consumer microprojection applications. This presentation will provide insights on: microprojection market trends; value chain requirements; and key technology solutions and industry advancements enabled by Corning Green Lasers

3:25PM-3:40PM
Ø       Maarten Niesten, Director of Product and Business Development, Microvision

3:40PM-3:55PM
Ø       Chris Berliner, Strategic Product and Marketing Manager for Microdisplay, Micron

3:55PM-4:10PM
Pocket Projector Panel Discussion

4:10PM-4:15PM
Break

Session V: OLED and e-Paper and Other Innovations

4:15PM-4:30PM
Mirasol® Displays
Ø       Dr. Manish Kothari, Senior Director of Business Operations, Qualcomm MEMS Technologies

4:30PM-4:45PM
OLEDs
Ø       Eddy Claes, Director Marketing & Sales OLED Liquid Crystals Division Merck KGaA
OLED technology in recent years has improved to a level that it is now entering mass production for small mobile displays applications. Although Liquid Crystal technology is still continuously improving and closing the gap on the inherent virtues of OLED such as color, viewing angle & contrast, OLED is evolving to a level where it is able to compete with the incumbent technology. The increase in lifetime & efficiency of OLED materials coupled with the OLED device stack & production yield improvements is widening the applicability of OLED. Currently the dominating production technology is based on evaporable OLED small molecule materials. Merck KGaA (EMD) (headquartered in Germany, Darmstadt ) has a focus on developing state of the art small molecule materials roadmap for Electron / Hole injection & transport as well as emitting layer to address the current market needs.

Working on the future, Merck KGaA (EMD) is using its extensive chemical know how, to explore how proven Small Molecule structures can be designed into soluble, printable OLED materials.
Soluble (printable) OLED is slated to be the future way forward to increase the productivity @ cost, for large size OLED displays. In the presentation , recent advances in the material development for both evaporable as well as soluble materials will be highlighted.

4:45PM-5:00PM
Improving Color Gamut and Energy Efficiency in LCDs with Architected Materials
Ø       Jason Hartlove, CEO, Nanosys
LED back-lit LCD screens are fast becoming the standard for high-end displays in consumer electronics from ultra thin HD televisions to smartphones. That said, a typical LED display still cannot match the color performance of decades old CRT (cathode ray tube) technology. Current wide color gamut solutions, such as discrete RGB LED, are both too expensive and consume too much power for use in mobile devices. Jason Hartlove, CEO of Nanosys, provides a unique perspective on Nanosys’ use of quantum dot technology to address these cost, color and energy efficiency issues. Designed to integrate easily into the existing LCD manufacturing process using energy efficient blue LEDs, Nanosys’ remote phosphor is able to cost effectively improve color gamut, power consumption and brightness.

5:00PM-5:15PM
OLED and e-Paper Panel Discussion

  

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