Huawei takes China’s smartphone throne as Xiaomi’s growth slows.
Huawei became China’s top smart phone vendor in Q3 2015, while Xiaomi fell to second place, according to Canalys estimates. This is Huawei’s first time at the top of China’s competitive smart phone market. The company powered its way to first place with 81% year-on-year shipment growth, extending its strong performance in the previous quarter. In contrast, Xiaomi’s shipments shrank year on year as it struggled to sustain its high growth.
‘Huawei’s ascent to China’s smart phone throne is a remarkable feat, especially in the context of an increasingly cutthroat and maturing Chinese smart phone market,’ said Jessie Ding, a Research Analyst based in Canalys’ Shanghai office. ‘On the other hand, Xiaomi, with its worldwide target of 80 million smart phone shipments for 2015, is under tremendous pressure to keep growing as an international player as it is slowing down in its key home market.’
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Top Five Smartphone Vendors, Shipments, Market Share and Year-Over-Year Growth, Q3 2015 Preliminary Data (Units in Millions)
Source: IDC Worldwide Quarterly Mobile Phone Tracker, October 28, 2015
Table Notes:
Data is preliminary and subject to change.
Vendor shipments are branded device shipments and exclude OEM sales for all vendors.
The "Vendor" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.
For year-over-year comparison, an extra line has been added below the quarterly and annual tables to show what Lenovo's growth would have looked like had its acquisition of Motorola been completed prior to the start of 4Q14.
Smartphone Shipments Reach Second Highest Level for a Single Quarter as Worldwide Volumes Reach 355.2 Million in the Third Quarter, According to IDC
According to the latest preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 355.2 million smartphones worldwide in the third quarter of 2015 (3Q15), up 6.8% from the 332.6 million units in 3Q14, marking the second highest quarter of shipments on record. The 3Q15 shipments were slightly below IDC's previous forecast of 363.8 million units, largely due to slightly lower than expected iPhone shipments, as well as Android flagship introductions from several top-tier OEMs with price points outside the consumer sweet spot.
"The vendor landscape and product offerings are really unique at the moment as many markets are seeing consumers become more aware of alternative buying options when it comes to paying for their smartphone," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. "In mature and subsidized markets, we now have a wide range of operators offering equipment installation plans (EIP), as well as early trade-in options. At the same time the number of unlocked/off-contract offerings has increased significantly and it's slowly starting to resonate with consumers. Within these markets these moves will put pressure directly on Android OEMs with offerings that are greater than $500."
"The third quarter placed a substantial emphasis on flagship devices as vendors tried to outclass each other in both features and design," said Anthony Scarsella, Research Manager, Mobile Phones. "New flagship models translated to fiercer competition at the high-end for most players as many will try to challenge both Samsung and Apple for a place among the elite. However, despite the glitz and glamour at the high-end, we still expect the bulk of volume and growth to once again sprout from low to mid-range handsets, particularly in emerging markets."
Smartphone Vendor Highlights:
Samsung once again remained the overall leader in the worldwide smartphone market with 84.5 million units shipped, up 6.1% from last year. Samsung remained focused on premium handsets with the launch of two new flagship devices, the Galaxy S6 edge + and Note5. Beating Apple to the punch with an untraditional August launch for the Note series (and new S6 edge +), Samsung saw stronger than normal September shipments as the new iPhone was yet to be released. Outside of the key flagship models, sub-$200 devices (Galaxy Core/Grand Prime, J-Series) drove a majority of shipments in many key emerging markets.
Apple's newest iPhones helped drive third quarter shipments of 48.0 million units, up 22.2% from the 39.3 million units last year. With a record-breaking 13 million iPhone 6S and 6S Plus units shipped during launch week, the two new models continue to capture upgraders and Android converts alike in many key markets such as China and the United States. The arrival of the new "S" models brings a new Rose gold color to the table along with Force Touch, improved camera, and a faster processor. Older iPhone 5S, 6, and 6 Plus models also sold vigorously during the quarter thanks to recent price cuts across all models. Apple's recently launched upgrade plan should also help drive handset upgrades in developed markets where smartphone saturation continues to increase.
Huawei shipped 26.5 million units, up an impressive 60.9% from last year. Huawei once again focused its efforts on the mid-to-high range as nearly a third of the quarterly shipments were in this price range. Devices like the Honor 6 Plus and Ascend P8 helped grow the mid-to-high range 25% from last year according to Huawei. Despite the rapid growth in China and Europe, Huawei will need to focus on the United States where its presence remains relatively low. The recent launch of the new premium Nexus 6P device could signal that Huawei is finally ready to seriously compete in the U.S.
Lenovo continued to fight its way to the top of the smartphone market with help from its acquired assets in Motorola. In the third quarter, combined shipments of Lenovo and Motorola-branded smartphones reached 18.8 million, which was up 11.1% from a year ago. Lenovo-branded smartphones have predominantly been a China play, although recently growth has taken off in Middle East & Africa, as well as Central & Eastern Europe. Motorola's strong markets continue to be North America and Latin America, where its variants of Moto X, G, and E hit on attractive price tiers.
Xiaomi shipped 18.3 million smartphones in 3Q15, bringing its 2015 total to 52.1 million. While the company continues its pursuit of branching off into Southeast Asia, India, and Brazil, China still remains the sweet spot for the company. Within China, Xiaomi launched the Redmi Note 2, Redmi 2A Prime, as well as the Mi 4c in the third quarter. The Redmi Note 2 was the most popular model among Chinese consumers and drove volumes through Xiaomi's retail location known as the Mi Home.
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Samsung just launched the Galaxy View 18.4 inch tablet and these are the specifications:
OS: Android 5.1 Lollipop.
Display: 18.4" TFT LCD 1080p 123ppi
size: 275.8 x 451.8 x 11.9mm, weight: 2.65Kgs
Battery: 5700mAh up to 8.5 hours of continuous video playback.
CPU: 1.6GHz octa core Exynos 7580 chipset
RAM: 2GB
Storage: 32 or 64GB expandable with micro SD card slot.
Front camera: 2.1MP
Connectivity: Bluetooth 4.1 BLE, Wi-Fi 802.11 ac and an LTE model with a nano-SIM slot.
Price: in ther USA might be US$599.-
(more detailed specifications at the bottom of the post)
Press Release:
Samsung Galaxy View Offers a New Dimension in Mobile Entertainment Experience
Samsung Electronics announced the Samsung Galaxy View, which delivers an unprecedented mobile entertainment experience by streaming video and media content on the largest Android mobile device on the market. With its large touchscreen display, video-optimized user interface and long-lasting battery life, the Galaxy View lets consumers seamlessly experience the best in video and media from a range of television and other service providers.
“At Samsung, we are committed to creating new possibilities and bringing our consumers the best mobile experience,” said JK Shin, CEO and Head of Samsung’s IT & Mobile Business. “We are very excited to introduce the new Galaxy View, providing an entirely new way of consuming mobile video and entertainment.”
The Galaxy View’s 18.4” Full HD screen is optimized for media consumption. From the screen size to content, the Galaxy View has been designed with a video-centric interface in mind. The dedicated home screen for videos showcases various content services all in one place, making it incredibly easy and convenient for users to enjoy the latest entertainment.
Sporting a wide selection of entertainment features, the Galaxy View allows users to take advantage of its large display and high quality stereo speakers. Users can enjoy a new level of multimedia experience such as video, music and game as well as richer social communication such as video calls and the Family Square feature, which provides a customized dashboard that can be connected with friends and family members.
The Galaxy View’s long-lasting battery life provides up to 8 hours of video playback*, ensuring that users can enjoy hours of content consumption without worrying about recharging. Additionally, users benefit from the easy-to-use touchscreen interface and versatile 2-way stand.
* Battery performance may vary depending on network conditions and device usage. * Access to content from partners featured in image may be limited outside the U.S. * Content partners may vary by country and region. *All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation..
