At CES 2017, TCL Communication Technology Holdings Limited (TCT)
will unveil an evolutionary first in the mobile industry, which will
include the addition of the new BlackBerry brand of smartphones,
complimenting the company's current portfolio. TCT will share a
business update as it transitions from the number four handset
manufacturer in North America to a tier
one portfolio brand. This view will include a first look at how the
BlackBerry brand legacy will live on in a new generation of smartphones.
Leading the company's growth in recent years, and at the forefront of this portfolio evolution, Steve Cistulli, President and General Manager for TCL Communication (TCT), North America
commented: "We've reached a point in our industry when we must boldy go
where no other handset manufacturer has gone before; evolving how we
serve our customers and consumers. Business and market growth must go
beyond just delivering value-focused handsets, and must now include a
much more complete portfolio of devices and brands."
Cistulli goes on to add: "We'll unveil more news at CES around our
plans, showcasing the legacy of the BlackBerry smartphone brand, while
also giving a glimpse into what new BlackBerry smartphones will offer as
part of our bold new brand portfolio within TCT. These are just the
building blocks of our new growth strategy, with additional
announcements to come in 2017."
For more information about TCL Communication (TCT), please visit www.TCTUSA.com. If you're interested in a press briefing about this news at CES 2017, please contact us at PR@TCTUSA.com.
About TCL Communication
TCL Communication Technology Holdings Limited (TCT) with its North America headquarters based in Irvine, California,
is a wholly owned company of TCL Corporation, a global consumer
electronics brand with products currently sold in over 160 countries
throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.
With a mobile handset product portfolio that includes devices from
Alcatel and BlackBerry, TCT is currently the fourth largest handset
manufacturer in North America. The
company also operates nine R&D centers worldwide and employs over
13,500 people globally. For more information, please visit www.TCTUSA.com.
TCL is a registered trademark of TCL Corporation. All other
trademarks are the property of their respective owners. Alcatel is a
trademark of Alcatel-Lucent used under license by TCL Communication.
BlackBerry and related trademarks, names and logos are the property
of BlackBerry Limited and are registered and/or used in the U.S. and
countries around the world. All other marks are the property of their
respective owners. BlackBerry is not responsible for any third-party
products or services.
SOURCE TCL Communication.
For further information: Jason Gerdon, Email: PR@TCTUSA.com
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