Qualcomm Joins Forces with Lionsgate to Unveil Cutting Edge VR Experience Based on Feature Film Saban's Power Rangers.
- Power Rangers VR Experience on Snapdragon 835 Will Debut at CES with Plans to Expand Internationally -
Qualcomm Incorporated today announced that its
subsidiary, Qualcomm Technologies, Inc., has worked with Lionsgate , a premier next generation global content leader,
to power the Power Rangers Virtual Reality (VR) experience at the 2017
International Consumer Electronics Show (CES) in Las Vegas.
The cutting-edge VR experience powered by the upcoming Qualcomm®
Snapdragon™ 835 flagship processor is based on Lionsgate's Saban's Power
Rangers, the feature film adaptation of the iconic property that rolls
out in theatres worldwide on March 24, 2017.
The VR experience is designed to allow audiences to enter the zords of
their favorite Power Ranger, embodying their powers and capabilities.
"Lionsgate is at the forefront of innovative and immersive storytelling backed by a rich portfolio of premium content," said Mike Finley, senior vice president and president, North America and Australia,
Qualcomm Technologies, Inc. "We're happy to be working with Lionsgate
to create an exciting virtual reality experience for Power Rangers fans
through the technologies we've implemented on Snapdragon 835."
The Power Rangers 3D graphics and video VR experience will highlight
several innovations in the Snapdragon 835 that create a superior
responsive and immersive experience within the world of the film. The
Snapdragon 835 processor is engineered to allow for high VR frame rates,
immersive audio, enhanced 3D graphics with real-time rendering and
high-definition video content. This can bring a premium immersive
experience to mobile and transports Power Rangers fans to the center of
the action.
"We're delighted to team with Qualcomm Technologies on a virtual
reality experience that will bring fans closer to the action of Saban's
Power Rangers as they prepare for the film to arrive on the big screen,"
said Paula Kupfer, senior vice
president, global partnerships and promotions, Lionsgate.
"Qualcomm
Technologies' cutting-edge VR technology provides a platform for a
compelling Power Rangers experience and represents a major evolution in
the fidelity and immersion made possible through mobile VR."
The Power Rangers VR experience, produced with acclaimed VR and
animation studio Reel FX, will be unveiled at the Qualcomm Technologies
CES booth #10948 in the Central Hall of the Las Vegas Convention Center. The companies also plan on expanding the initiative internationally, including China.
ABOUT QUALCOMM
Qualcomm's technologies powered the smartphone revolution and
connected billions of people. We pioneered 3G and 4G – and now, we are
leading the way to 5G and a new era of intelligent, connected devices.
Our products are revolutionizing industries including automotive,
computing, IoT and healthcare, and are allowing millions of devices to
connect with each other in ways never before imagined. Qualcomm
Incorporated includes our licensing business, QTL, and the vast majority
of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of
Qualcomm Incorporated, operates, along with its subsidiaries, all of our
engineering, research and development functions, and all of our
products and services businesses, including our semiconductor business,
QCT, and our mobile, automotive, computing, IOT and healthcare
businesses.
ABOUT LIONSGATE
Lionsgate (NYSE: LGF.A, LGF.B) is a vertically integrated next
generation global content leader with a diversified presence in motion
picture production and distribution, television programming and
syndication, premium pay television networks, home entertainment, global
distribution and sales, interactive ventures and games and
location-based entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio of
businesses the flagship STARZ premium pay network serving nearly 25
million subscribers and the STARZ ENCORE platform with over 31 million
subscribers. The combined company will operate five over-the-top (OTT)
streaming services and the Starz app delivering content directly to
consumers.
The Company's feature film business spans eight labels and includes
the blockbuster Hunger Games franchise, the Now You See Me and John Wick series, the Golden Globe-nominated La La Land, Hacksaw Ridge and Hell or High Water (in partnership with CBS Films), Tyler Perry's Boo! A Madea Halloween, Roadside Attractions' critically-acclaimed Manchester by the Sea, Codeblack Films' concert film Kevin Hart:
Let Me Explain and Pantelion Films' Instructions Not Included, the
highest-grossing Spanish-language film ever released in the U.S.
One of the largest independent television businesses in the world,
Lionsgate's slate of premium quality series encompasses nearly 90 shows
on more than 40 different networks. These include the ground-breaking
Orange is the New Black, the fan favorite Nashville,
the syndication success The Wendy Williams Show, the acclaimed drama
The Royals, the acclaimed Casual, the breakout success Greenleaf and hit
Starz series including Outlander, Black Sails, Survivor's Remorse and
Power, the second highest-rated premium pay television series of 2016.
Lionsgate's home entertainment business is an industry leader in box
office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate
handles a prestigious and prolific library of more than 16,000 motion
picture and television titles that is an important source of recurring
revenue and serves as a foundation for the growth of the Company's core
businesses. The Lionsgate, Summit Entertainment and Starz brands are
synonymous with original, daring, quality entertainment in markets
around the world. www.lionsgate.com
ABOUT SABAN'S POWER RANGERS
Saban's Power Rangers franchise is the brainchild of Haim Saban,
creator and producer of the original Mighty Morphin Power Rangers hit
series that launched in 1993. Following its introduction, Power Rangers
quickly became the most-watched children's television program in the United States
and remains one of the top-rated and longest running boys live-action
series in television history. The series follows the adventures of a
group of ordinary teens who "morph" into superheroes and save the world
from evil. It is seen in more than 150 markets, translated into numerous
languages and a favorite on many key international children's
programming blocks around the world. For more information, visit www.powerrangers.com.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries.
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
Qualcomm Contacts:
Pete Lancia, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Sinnott, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
SOURCE Qualcomm Incorporated
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