LG Display has expanded its “transparent OLED”
business towards the Japanese market after it did so with the Chinese market.
Panasonic announced that it would begin selling
55-inch transparent OLED modules in Japan, Taiwan, Singapore, Australia, and
New Zealand starting from this year. This OLED module is based on LG Display’s
transparent OLED panel and is less than one centimeters in thickness.
“Panasonic’s module was developed to target B2B
(Business to Business) digital signage market in its native country and the
Asia-Pacific market.” said one industry official. “LG Display supplied
transparent OLED panels that are the key to the module.”
Not only does Panasonic’s module maintains
contrast ratio of video contents even in an environment where the intensity of
illumination is strong, but it also assists in providing clear images and
videos. Panasonic attached a dimming unit that electrically controls light
transmittance on the back of the panel and applied a technology that switches
the panel between transparent mode and shading mode.
For example, the shading mode that controls the light that
passes through the back of the panel is activated by lowering the transmittance of
the dimming unit in an environment where the intensity of illumination is strong.
Panasonic explained that there can be many uses with
the module as it can be used in various places such as commercial facilities,
transportation infrastructures, and public facilities. It also added that a
large display screen can also be made by attaching many panels together.
“Development of communication infrastructures and
diversification of contents are taking place rapidly,” said Panasonic. “We have
decided to commercialize the module due to a rise in expectations towards
transparent display that is able to display new images and videos.”
LG Display’s transparent OLED supply chain is
expected to expand continuously as there are growing demands for transparent
OLEDs globally.
It is reported that Xiaomi’s 55-inch transparent
OLED TV, which is the first in the world, is also equipped with LG Display’s
transparent OLED panel. It is likely that the same panel is used for
Panasonic’s OLED module.
LG Display’s transparent OLED panels are also used
for windows of subways in Beijing and Shenzhen. Disney plans to build a space
for experimenting with transparent OLED panel within its establishment with LG
Display.
Korea IT News.
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