Q1 2021: TV: Samsung 32.9%, LG 19.2% both Korean companies took 52.1% of the WorldWide market.

 

Global TV sales market share of Samsung Electronics and  LG Electronics crosses 50%

In the first quarter of this year, Korean companies took up more than half of the global TV market and showed their presence. 

LG Electronics leads the premium TV market with more than doubled OLED TV shipments compared to the same period last year in the first quarter of this year. 

According to a survey by market research firm Omdia on Tuesday, LG OLED TV shipments in the first quarter of this year total 79,200 units, up 116 % compared to the same period last year, the highest sales record of the first quarter. 

Due to the increase in sales of OLED TVs, LG Electronics recorded 19.2 % of the global TV market share based on the amount in the first quarter, reaching an all-time high. 

LG Electronics sold a total of 7,279,000 units, including OLED and LCD, in the global market. This is an increase of more than 15 % compared to the same period last year. 

Samsung Electronics, the world's No. 1  company, also sold 10 million QLED TVs this year due to strong sales of its new product called Neo QLED. 

Samsung Electronics, which has maintained the No. 1 position in TV sales for 15 consecutive years until last year, also ranked first with a 32.9 % market share in the first quarter due to strong sales of premium QLED and new Neo QLED TVs. 

Samsung Electronics' market share is also the highest in the first quarter. 

Samsung Electronics sold a total of 11,615,000 units in the first quarter, an increase of 11.1 % from the previous year in terms of quantity. 

The world market share of the two companies, Samsung Electronics, and LG Electronics, in the first quarter, was 52.1 %, overtaking Chinese companies and accounting for the majority. 

Korean TVs perform well in overseas markets is due to their premium quality. 

In the first quarter, a total of 2,680,000 QLEDs were sold in the global TV market, an increase of 74.3 % from 1.54 million units in the same period last year.

Of these, Samsung Electronics' sales volume is about 2,010,000 units. 

Meanwhile, in the first quarter, pent up demand continued from the second half of last year, and a total of 51,225,000 units were sold in the global TV market.