With two agencies in Quito and Guayaquil, Opel has entered the Ecuador market this month as part of the expansion plan that the German brand has in Latin America.
Opel's
landing is carried out by the Nexumcorp corporation, a group that obtained
representation for Ecuadorian territory and which it had been seeking since
2019. This firm also represents other brands, such as Peugeot and Changan.
The company
has made an initial investment of around $ 3 million to start the
commercialization of vehicles. Until 2023, the firm's plan is to have six
agencies, according to Marcelo Gárate, manager of dealerships.
For this
first year of introduction, Opel plans to sell 500 units in Ecuador, a market
that after a complex year marked by the pandemic is showing signs of recovery.
Esteban
Vergara, distribution manager, says that the five-year goal is to place 3,000
units and be among the five European brands with the highest sales volume.
Opel
belonged to General Motors for decades, but was not marketed in some markets
due to the company's strategy. For this reason, some Opel models, such as the
Corsa, were sold in Ecuador under the Chevrolet brand.
The German
brand was bought by PSA in 2017, and is currently part of the Stellantis Group,
which has designed a plan to expand in Latin America.
Within this
initial plan, Opel has entered Ecuador with five models: Corsa, Crossland,
Grandland X, Combo and Vivaro. Prices range from $ 19,990 to $ 38,490.
Models are
imported from Europe. Nexumcorp hopes to take advantage of the advantages
offered by the agreement with the European Union to offer competitive prices.
Along with
the introduction in Ecuador, Opel began to compete in Colombia and Uruguay in
the first half of 2021.
Bill Mont,
Opel's director of international operations, maintains that they are working
with importing partners so that the brand can reach other markets.
"International growth is a key focus for the brand," he says.
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