Showing posts with label 2015. Show all posts
Showing posts with label 2015. Show all posts

Thursday, January 28, 2016

4Q2015 /Full 2015 worldwide smartphones vendors market share: Samsung first, Apple second but feeling Huawei &Chinese vendors heat.




A strong holiday quarter boosted worldwide smartphone volumes to new record levels thanks to robust product offerings at numerous price points in both mature and emerging markets. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 399.5 million units during the fourth quarter of 2015 (4Q15), resulting in 5.7% growth when compared to the 377.8 million units shipped in the last quarter of 2014.

 For the full year, the worldwide smartphone market saw a total of 1432.9 million units shipped, marking the highest year of shipments on record, up 10.1% from the 1301.7 million units shipped in 2014.

"Usually the conversation in the smartphone market revolves around Samsung and Apple, but Huawei's strong showing for both the quarter and the year speak to how much it has grown as an international brand," said Melissa Chau, Senior Research Manager with IDC's Worldwide Quarterly Mobile Phone Tracker.

 "While there is a lot of uncertainty around the economic slowdown in China, Huawei is one of the few brands from China that has successfully diversified worldwide, with almost half of its shipments going outside of China. Huawei is poised to be in a good position to hold onto a strong number 3 over the next year."

Apple continued to dominate headlines in the quarter as 4Q15 represented its most successful quarter yet with 74.8 million units shipped, up 1% from the 74.5 million shipped last year. Although the Cupertino-based vendor witnessed minimal growth year over year, its 2015 total market share climbed to 16.2%, up from 14.8% in 2014.

 Growth in key markets such as China were up 18%, in which 50% were first-time iPhone owners. Sales in many emerging markets were also up as India saw the biggest increase among the BRIC countries with 76% growth. Apple accomplished all this despite the increase in average selling price (ASP) for an iPhone. ASPs climbed to $691, up from $687 one year ago, potentially pointing to increased demand for a larger screen and higher capacity models.

"With initial Apple shipment estimates all over the map, Apple assured the public that demand for its premium smartphones is still alive and kicking," said Anthony Scarsella, Research Manager with IDC's Worldwide Quarterly Mobile Phone Tracker. 

"A new record-setting quarter for Apple indicates consumers continued demand for Apple's latest offerings regarding upgraded hardware and software. Features such as a more widely accepted Apple Pay, increased performance, and the innovative Force Touch technology, continue to set the iPhone apart from the competition.

"To combat Apple at the high-end, competing vendors will need to bring value to consumers to stay relevant in the market," added Scarsella. 

"With heavy saturation in many mature smartphone markets such as the U.S., Europe, and China, many vendors have placed a renewed focus on pushing premium-looking mid-tier devices as a new value proposition to consumers in both developed and emerging markets. Samsung has found success in this segment with its A-Series, and Huawei with its Honor brand. 

We expect similar devices to appear in 2016 from a variety of vendors that will focus on affordable value without neglecting performance and aesthetics."

Smartphone Vendor Highlights:

Samsung remained the leader in the worldwide smartphone market for the quarter and the year with 85.6 million units shipped in 4Q15, up 14% from last year. The Korean giant finished the year with 324.8 million shipments, which is up only 2.1% from the 318.2 million shipments in 2014. 

With continuously increasing pressure in the high end from Apple, and at the low end to midrange from Chinese manufacturers Xiaomi, Huawei, ZTE, and others, Samsung faces a multi-front battle.

Apple hit a new high with 74.8 million units shipped, albeit just 0.3 million more than the same quarter one year ago. Continued demand for Apple's iPhone 6S and 6S Plus, particularly in China and the U.S., elevated Apple in 2015 to 231.5 million units shipped in the year. 

This represents 20.2% growth from the 192.7 million units shipped in 2014. The combination of new innovative features such as Apple Pay and Force Touch, combined with a new Rose Gold color, better performance, and increased speed, helped drive upgrades and attracted Android switchers in record numbers.

Huawei was the biggest winner in the quarter, with the strongest year-over-year growth among the top five vendors at 37%. Huawei also became the fourth mobile phone vendor in history to ship over 100 million smartphones in a year (preceded only by Nokia, Samsung and Apple). Of the key brands originating from China, Huawei has consistently expanded its presence and share on the back of affordable handsets in emerging markets, combined with increasingly competitive flagship models.

Lenovo, just over one year after its acquisition of Motorola, was still trying to find its feet amidst organizational changes while facing greater competition in its domestic market from smaller, local competitors at the low end. The Motorola brand, strong in 2014 in the Americas with the Moto G and Moto X, saw fewer groundbreaking new models in 2015. 

The Motorola name will be shortened to just "Moto" and be used for high-end devices while the "Vibe" brand from Lenovo will represent the low-end. Lenovo will also put its faith entirely in Motorola as they have elected Moto to design, develop, and manufacture smartphone products going forward.

Xiaomi leaned heavily on the China market for growth, where volumes were still 90% domestic on average compared to international, despite ramping up in India and launching in Brazil. 

Xiaomi spent 2015 trying to encourage a transition away from the low-end range of models into more midrange models, although the bulk of shipments still rest on low-end volumes from the Redmi line. 

On the basis of this growth, it was able to widen the gap from number 6, LG.








Tuesday, August 25, 2015

2015 WorldWide Smartphone Forecast by Market Share,OS, Shipments and Growth to 2019.


According to a new mobile phone forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone shipments are expected to grow 10.4% in 2015 to 1.44 billion units. 

This is lower than IDC's previous smartphone forecast of 11.3% year-over-year growth in 2015. IDC expects to see a noticeable slowdown in smartphone shipments in 2015 as China joins North America and Western Europe in a more mature growth pattern. 

However, steadily falling average selling prices (ASPs) will fuel steady growth through the end of the forecast period, with global shipments reaching 1.9 billion units in 2019.

China remains the focal point of the global smartphone market in 2015, although the results haven't been as positive as in previous years. As the largest market for smartphones – China consumed 32.3% of all new smartphone shipments in 2014 – its importance remains great even if its growth has begun to slow. 

Shipments are forecast to grow just 1.2% year over year in 2015, which is down from 19.7% in 2014. China will remain the largest market for smartphone volumes throughout the forecast period. However, its share of the overall market is expected to drop to 23.1% in 2019 as high-growth markets like India continue to expand.

"China clearly remains a very important market. However, the focus will be more on exports than consumption as domestic growth slows significantly," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. "India has captured a lot of the attention that China previously received and it's now the market with the most potential upside. 

The interesting thing to watch will be the possibility of manufacturing moving from China and Vietnam over to India. We've begun to see this move as a means to cut costs and capitalize on financial benefits associated with localized India manufacturing. It is the local vendors like Micromax, Lava, and Intex that will feel the most pressure from international competition within its market."

Despite Apple's continued success with its variants of the iPhone, the story among operating systems is not expected to change throughout the forecast, with Android's 81% share in 2015 carrying forward until 2019. Markets with the biggest growth opportunity are extremely price sensitive, which IDC believes will not change, and this is the main reason Apple will be challenged to take Android share throughout the forecast. 

Even if Apple were to introduce another low-cost iPhone (e.g., ‘C’ version), IDC believes the price will struggle to compete with Android OEMs that are focused on portfolios aimed at price points of $200 and less. This isn't to suggest that Apple's success with the iPhone won't continue, and IDC believes its efforts to maintain significantly higher margins compared to its competitors are much more valuable than chasing share.

Android shipments globally are expected to grow from 1.06 billion in 2014 to 1.54 billion in 2019, while iOS shipments will grow from 192.7 million in 2014 to 269.6 million in 2019. IDC's view that Microsoft/Windows Phone will remain a marginal challenger at best has not changed. 


On the device front, phablets (smartphones with 5.5"-7" screens) will continue to drive shipment volumes in both emerging and developed markets. "Since Apple finally delivered a larger screen smartphone with the iPhone 6+, the demand for large screened devices among consumers has been at a record high," said Anthony Scarsella, Research Manager with IDC’s Mobile Phones team.

 "Smartphones featuring display sizes from 5.5 inches to 6 inches are forecast to grow 84% in 2015 compared to last year, while  phablets overall will make up over 71% of shipments by 2019." It is also worth noting that this screen size (5.5"-6") also plays the role of having the highest average selling prices for devices throughout the forecast.

IDC expects this screen size band to be the placeholder for a majority of vendors' flagship device launches throughout the forecast period.



Wednesday, August 19, 2015

FRANKENSTEIN is back, again. Official Video Trailer.


There have been a long list of  films, plays and television from 1826 to 2015 as adaptations 1967 to 2014 made to the original novel Frankenstein; or, The Modern Prometheus by  English author Mary Shelley about the young student of science Victor Frankenstein, who creates a grotesque but sentient creature in an unorthodox scientific experiment. Shelley started writing the story when she was eighteen, and the novel was published when she was twenty. The first edition was published anonymously in London in 1818. Shelley's name appears on the second edition, published in France in 1823.

Now for this year we will able to watch on November 25 the new film VICTOR FRANKENSTEIN "MEET YOUR MAKERS" and the story is told from Igor's perspective, we see the troubled young assistant's dark origins, his redemptive friendship with the young medical student Viktor Von Frankenstein, and become eyewitnesses to the emergence of how Frankenstein became the man - and the legend - we know today.

On TV this 2015: The Frankenstein Code, a modern day series take on the classic, will debut on FOX, as well.



Daniel Radcliffe...
James McAvoy...
Jessica Brown Findlay...
Lorelei



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Tuesday, July 28, 2015

Motorola unveiled the All- New Moto G, Moto X Play and Moto X Style. PR. Videos.

Motorola Mobility unveiled the All- New Moto G, Moto X Play and Moto X Style today. All the details on the Press Release below:

Find Your Perfect Moto Match with the All-New Moto G, Moto X Play and Moto X Style.


It might not be something we like to admit, but we’re all in serious relationships with our phones.

We trust them with our most personal questions, photos, stories and secrets. They never leave our sides. Most of us have slept with our phone1. And nearly 1 in 5 people would be more willing to give up seeing their significant other, showering or sleeping than having to go without their smartphone for a weekend1. Now that’s devotion.

But let’s face it, most of the time, these relationships are one-sided. Our phones simply aren’t as devoted to us as we are to them. They desert us with a dead battery when we need them the most, embarrass us during important meetings, and pester us while we’re driving, demanding we take our eyes off the road to pay attention to them. And needless to say, most of the time, our phones rarely match our personal style. No wonder less than half of people say they are happy with their phone.

At Motorola, we believe everyone deserves the choice of a better mobile relationship. One that is personal, fulfilling, stands the test of time and fits your budget.

Your phone should know you by the sound of your voice, but also realize when you want to be left alone. It should offer a customized look that perfectly complements your individual style. It should keep you safe with easy-to-access, hands-free control. It should grow with you, learning your preferences and habits, getting better over time. And it certainly should be with you for the long haul: durable, water-repellant, and backed up with lifetime customer service.

Today we are announcing the next generations of our most popular phones — Moto G and Moto X — giving you the mobile relationship you never knew existed. The new phones feature best in class cameras, meaningful software experiences and personalization options - all at exceptional prices.

The new Moto G: The phone that’s always there for you.

The new Moto G is ready to weather any storm with you, literally, thanks to IPX7-rated protection and Corning Gorilla Glass, so you’re safe from accidental drops into water2 as well as unsightly scrapes and scratches on your display. With an all-day battery3, it won’t ever bail on you when you need it most and it’s ready to capture new memories with a flick of the wrist with a 13 megapixel camera. 

Personalize Moto G with Motorola Shells available in a variety of colors. And now, Moto G can complement your personal style even more with customization options on Moto Maker4, our online design studio where you can pick the colors, memory and accents to make your phone as unique as you are. New in 2015, we’re expanding Moto Maker into Brazil, where Moto G was the best-selling device for a year.


The new Moto X family: Finally, phones that love you back.
Announcing two editions to offer you even more choice:


                                                       Moto_X_Play_White_Front_Back

Moto X Play With up to 48-hours of battery life and a water-repellent design, Moto X Play will love you back day and night, rain or shine. Stay connected on your commute, at work, at play and whenever you need it most—and still have enough battery to get you into the next day. Take brilliant photos and stunning videos with its 21 megapixel camera, and show them off on the edge-to-edge 5.5-inch HD display. And living up to its name, get all the power you need for gaming, streaming and multi tasking at the speed of life with a Qualcomm® Snapdragon™ processor.


                                                           Moto_X_Style_Champagne_Front_Back

                                              Copy of Moto_X_Style_Black_Front_Camera

Moto X Style Looking for a phone that doesn’t compromise, offers powerful performance, and looks gorgeous all at the same time? 

Then the bold new Moto X Style is for you. We certainly wouldn’t call it “Style” if it didn’t complement yours, offering more customization options than any other phone on the market. Make yours a true reflection of you by choosing from a variety of vibrant colors or authentic materials including new Saffiano leather and real wood with unique grains. Immerse yourself in entertainment with an expansive 5.7-inch edge-to-edge display that’s enhanced by rich stereo sound. 

And when your battery needs a boost, the world's fastest charging smartphone5 will get 10 hours of power in just 15 minutes of charging with TurboPower. With all three of these new smartphones, we’ve used some of the most advanced camera technologies available, so Moto X Style now boasts one of the best cameras in the industry. You can take crystal-clear photos and video with the 21-megapixel camera or look your best in selfies or video chats with the 5-megapixel front-facing camera featuring a wide angle lens and selfie flash.

In the US, it will be available as a Pure Edition because you are getting an end-to-end Moto experience that hasn’t been possible until now. With universal banding, you can now use the same phone on any US carrier. Plus, buying directly from Motorola means you get a cleaner version of Android, without clutter and bloatware.

                                                       Moto_X_Style_Colors_Backs

How to buy & pricing that fits

This is our biggest Moto G launch yet with availability in more than 60 countries throughout North America, Latin America, Europe and Asia Pacific starting today. Check your local web sites for pricing, but one thing is certain, we’ve made sure that every Moto phone is offered at an amazingly competitive price and delivers premium value.

Moto X Play will be available starting in August in various countries across Europe, Latin America, and Canada (sorry, it won’t be available in the US, but we’ll have more choices for you all later this year). Moto X Style will be available in countries across Europe, Latin America and North America starting in September. We’ll share news for Asia Pacific, including more on China and India, later this year.

1 Motorola Global Smartphone Relationship Survey, July 2015

2 Designed to withstand immersion in up to 3 feet/1 meter of fresh water for up to 30 minutes provided the back cover is properly sealed. Not designed to work while submerged underwater. Do not use while swimming, or subject it to pressurized streams of water. Not dustproof. See Motorola.com for details.

3 All battery life claims are approximate and based on a standard mixed use profile. The mixed use profile is based on Motorola devices on major 4G LTE networks with excellent coverage and includes both usage and standby time. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

4 Moto Maker not available in all markets. 

5 Based on average smartphone charging rate (mA) in the first 15 minutes and over the entire charging cycle. Tests compared other 2015 premium smartphones with >= 2500 mAh batteries using their in-box rapid charging solution. Testing as of July 2015. 


Wednesday, July 15, 2015

USA: HTC to launch 4 new Desire smartphones with the big four.



Troubled smartphone maker HTC is targeting the US market with four new mid-tier devices, which it said are “designed to make premium smartphones affordable and accessible to all”.
It said that devices will be “broadly available at prepaid and postpaid carriers beginning this month”, with names on the list including the big four of AT&T, Sprint, T-Mobile and Verizon.
HTC is looking to reinvigorate its performance after a weak Q2, with concern expressed about the performance of its latest flagship smartphone (One M9). The device has been criticised for lacking a “wow” factor when compared to its predecessor (One M8), as well as being caught up in a debate about heat issues related to the Qualcomm Snapdragon 810 processor it uses.
The company is also suffering in China.
By focusing on the mass-market in the US – a potentially large and lucrative sector where HTC has some considerable pedigree – the company will be looking to bolster its volumes and revenue away from the competitive premium space, which is something of a two-horse race between Apple’s iPhone and Samsung’s Galaxy S6.
The new smartphones – Desire 626, Desire 626s, Desire 526 (pictured) and Desire 520 – are said to offer “the premium experiences, performance and style of our flagship smartphone at an incredible price”.
Desire 626 and Desire 626s have 5-inch screens and “come in an array of dual colour combinations”. Desire 526 has a 4.7-inch display, while Desire 520 has a 4.5-inch screen. All include LTE connectivity and quadcore processors.

Apple iPod touch 32GB Space Gray (5th Generation) NEWEST MODEL


Friday, January 2, 2015

Avengers: Age of Ultron NEW trailer to debut at College Football Championship. Video.




In a commercial that aired during Thursday’s college football playoffs, Marvel Studios announced that a new trailer for Age Of Ultron will debut during the National Championship game on Monday, January 12. The game kicks off at 8:30 PM ET, but there’s no telling when the trailer will actually premiere.

As we near the May premiere of Avengers: Age Of Ultron in theaters, more details are beginning to emerge about the film, which finds Iron Man (Robert Downey Jr.), Captain America (Chris Evans), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson), Hawkeye (Jeremy Renner), and Hulk (Mark Ruffalo) battling an evil android bent on eliminating humanity from the planet. New characters Vision (Paul Bettany), Scarlet Witch (Elizabeth Olsen), and Quicksilver (Aaron Taylor-Johnson) are expected to join the roster of “Earth’s Mightiest Heroes” in the upcoming film, which will also be the penultimate chapter in “Phase Two” of Marvel’s cinematic universe.


Directed by Joss Whedon, Avengers: Age Of Ultron is scheduled to hit theaters May 1, 2015.

DT




2015 Technology Predictions with Back to the Future II

Some predictions Back to the Future II movie made from the iPad to Google Glass, the 1989 film accurately predicted many technological advances for 2015.







Wednesday, December 31, 2014

Are Palm phones coming back in 2015 ?





Apparently YES. On the new web site www.mynewpalm.com you can see popping up the announcement of the video above.



The site is registered to a company named Wide Progress Global Limited, which apparently purchased the right to use the Palm brand from Hewlett Packard recently. One of the names attached is Nicholas Zibell, who is also Alcatel OneTouch’s president of operations in America.


Alcatel OneTouch hasn’t made anything official yet, and there’s every chance this could all turn out to be a coincidence. However, the use of the “smart move” tagline, which is also used by Alcatel OneTouch, does make the deal and a forthcoming brand resurrection even more plausible.

Outside of this, there are no clues about what products the Palm name will be used on, or whether webOS will be involved. Alcatel OneTouch concentrates on Android-based smartphones and tablets.

The company who is behind this project is:

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

ALCATEL ONETOUCH - Company - About Us

There are a few products advertised on the site: Alcatel ONETOUCH

DigitalTrends




Thursday, December 5, 2013

Videos: FORD: Introducing the all new Mustang 2015.(6th Gen)

Videos: FORD: Introducing the all new Mustang 2015. (6th Gen)

WorldWide Tech & Science. Francisco De Jesùs.









2015 Ford Mustang

Performance

There’s a 3.7-liter V6. And the available 5.0-liter V8 will benefit from increased power this year. But the real news is how Ford have paired Mustang performance with the EcoBoost® engine.
  • Available 2.3-liter EcoBoost

    The EcoBoost delivers efficiency with real power to the Mustang powertrain lineup. A high-capacity direct injection system precisely controls fuel delivery, while a new twin-scroll low-inertia turbocharger means incredibly fast time-to-torque.
  • Exhilarating driving dynamics

    The thrill you get behind the wheel of a Mustang is a given. But now you can thank a fully independent rear suspension for that rush. This design change not only improves body roll, but also isolates road imperfections for a better feel.
Ford Mustang Marks 50 Years with All-New Sleek Design, Innovative Technologies and World-Class Performance

All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability

Mustang now available with three engines offering a broader power of choice – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost® engine

Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort

The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – is simultaneously revealed around the globe in six cities on four continents.

"Ford Mustang inspires passion like no other car," said Raj Nair, Ford group vice president, global product development. "The visceral look, sound and performance of Mustang resonates with people, even if they've never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford."

Mustang's impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world's most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.

"We crafted this car with the goal of creating a contemporary interpretation of Mustang – an American automotive icon that symbolizes optimism and freedom for millions of people around the world," said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.

All-new shape, yet unmistakably Mustang
The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – with contemporary execution.

"You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true," said Moray Callum, Ford executive director, design, The Americas.

Several key design features define the all-new Mustang, including:

- A lower, wider stance with a reduction in roof height, and wider rear fenders and track
- The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
- Three-dimensional, tri-bar taillamps with sequential turn signals
- Contemporary execution of the signature shark-bite front fascia and trapezoidal grille

Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.

The information and controls an active driver needs are all readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved shoulder and hip room for passengers, and a more usefully shaped trunk can accommodate two golf bags.

The Mustang experience
The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers just want to get in and hit the road. With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V6 and V8 are joined by an all-new 2.3-liter EcoBoost® engine that brings state-of-the-art technology to Mustang.

Mustang GT continues with the latest edition of the throaty 5.0-liter V8, now featuring an upgraded valvetrain and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. A new intake manifold improves low-speed breathing for better fuel economy, idle stability and emissions.

"This EcoBoost engine delivers where a Mustang driver expects it to, with a broad, flat torque curve that pours out when you stand on it for easy passing or hustling down a twisty road," said Dave Pericak, Ford Mustang chief engineer.

The Mustang EcoBoost engine uses direct injection, variable cam timing and turbocharging to deliver plenty of usable performance and projected segment-leading fuel efficiency. A unique intake manifold and turbocharger housing enable it to deliver the performance Mustang drivers expect with output projected at more than 305 horsepower and 300 lb.-ft. of torque.

With at least 300 horsepower and 270 lb.-ft. of torque on tap from the standard 3.7-liter V6, even the most accessible Mustang delivers the performance customers expect.

Drivers will appreciate smoother shifts from the updated manual gearbox, while a reworked automatic transmission features new steering wheel-mounted shift paddles for drivers who want the choice between convenience and control.

Most nimble pony ever
When life throws drivers a curve, the all-new Mustang sets new handling benchmarks for the brand, delivering world-class dynamics and ride quality.

"We already set a very high standard for Mustang's dynamics with Boss 302, and our goal was to go above and beyond that with this new car," said Pericak.

Mustang features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride.

The new double-ball-joint front MacPherson strut system also enables the use of larger, more powerful brakes. This is expected to be the best stopping Mustang yet, with three available brake packages.

At the rear is an all-new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high-performance application. New aluminum rear knuckles help reduce unsprung mass for improved ride and handling.

Smarter than your average pony
The all-new Mustang features a significant amount of innovative technologies providing drivers with enhanced information, control and connectivity when they want it. From Intelligent Access with push-button start to SYNC® and MyKey® in every Mustang built, plus available Track Apps, MyColor gauges and new Shaker Pro audio system, drivers will be able to customize their time behind the wheel.

The feeling of freedom and confidence Mustang instills in its drivers is amplified when they can take control of how the car behaves. On a twisty back road or a weekend track day, the driver can tap the toggle switches on the console to quickly adjust steering effort, engine response, and transmission and electronic stability control settings using the available Selectable Drive Modes to create the perfect Mustang at any time.

The advanced new Ford-developed stability control system is tuned to maximize Mustang's dynamic capabilities. When the time comes to turn up the wick at the track, Mustang GT includes standard launch control that enables drivers to achieve smooth, consistent starts every time.

When it's time to back off and relax for the drive home, available advanced driver-assist features including Blind Spot Information System with cross-traffic alert and adaptive cruise control can help ease the load, while SYNC AppLink™ lets drivers control their smartphone apps to listen to their favorite form of entertainment.

50 years of Mustang
April 17, 2014, marks the 50th anniversary of the introduction of the original Ford Mustang and each 2015 model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words "Mustang – Since 1964." Mustang will continue to be built in the United States at Flat Rock Assembly Plant.

"From day one, we knew if we were going to build a new Mustang, we had to do it right," said Pericak. "We built a new Mustang from the ground up that is quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century."






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