LG teams with Amazon for streaming HDR on WebOS Smart TVs.

LG TEAMS UP WITH AMAZON TO OFFER STREAMING HDR ON WEBOS SMART TV PLATFORM

2015 LG OLED 4K TVs Will Deliver Highest Quality Content,Best Viewing Experience Available with HDR Streaming

LG Electronics today announced the launch of High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via the Amazon Video app, available on LG’s webOS Smart TV platform. 

Amazon Video is the first provider delivering HDR content on LG OLED 4K TVs, offering the highest picture quality and most comfortable HDR viewing experience on the market.

Beginning today, popular and award-winning Amazon Original Series Transparent and Mozart in the Jungleas well as the pilot episode of upcoming comedy series Red Oaks are now available to stream on HDR on LG’s latest OLED 4K Ultra HD TVs, including the just-announced EF9500 Flat OLED 4K TV series, some EG9600 and EG9200 models and the Curved OLED 4K TV series. 

The EF9500 series comes with full HDR capability built in, allowing consumers to play back HDR content from both streaming content partners and external source devices. LG’s EG9600 series received a firmware update so consumers can stream content from current and future providers.

According to the Consumer Electronics Association (CEA^®), HDR is a new capability that promises to deliver a more expansive range of darkness, brightness and shadow detail, further enhancing the viewing experience. 

LG OLED 4K TVs meet the new CEA guidelines for HDR-Compatible Video Displays. LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. 

By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional — and more comfortable — HDR viewing experience.

“By partnering with Amazon to deliver HDR content on LG’s OLED TV, we are confident we can deliver the best viewing experience available on a TV today for HDR content,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. 

“The streaming content market has grown enormously in the last few years and our partnership will bring the best in picture quality to more consumers.”

LG’s webOS Smart TV platform is designed to make finding and switching between content options — including broadcast TV, streaming services and external devices — intuitive and fast. 

webOS features simple switching to let viewers quickly shift to any content of their choice and makes it simple to discover new sources of entertainment from 4K partners ¹ such as Amazon Video, Netflix™, YouTube™, DIRECTV and many more Full HD options.²

LG’s 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG’s 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon^® to deliver a completely captivating audio and video experience. 

LG has also taken its state-of-the-art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design.

Amazon streaming HDR content will be available this month on LG OLED 4K Ultra HD TVs in the USA, UK, Germany and Austria. Visitors to IFA are encouraged to stop by the LG booth from September 4-9 in Hall 18 to see the demonstration of Amazon HDR streaming content for themselves.

 —————————————————-

¹  4K/UHD content delivery standards still being developed.

 ²  Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. WebOS does not support Flash. In order to stream 4K content a high speed internet plan capable of receiving 20Mb per second of data is required.

LG Electronics Expands OLED TV Category in U.S. With New Flat OLED 4K WebOS 2.0 TVs

EF9500

Company Triples OLED TV Line-up in 2015, Bringing Consumers More Options at More Competitive Prices.

LG Electronics USA today announced pricing and availability for the latest addition to its OLED family of televisions – the EF9500 flat OLED 4K TV series – scheduled to begin arriving at retailers nationwide in September. The EF9500 series represents the world's first flat 4K Ultra HD resolution OLED TV displays.

The introduction of the EF9500 OLED 4K TV series marks a significant milestone in the expansion of the LG OLED TV portfolio, tripling the number of models in less than a year. The new series introduces flat-screen models to LG's OLED line up, which also includes the EG9600 and EG9700 series of Curved OLED 4K TVs and its EC9300 Full HD Curved OLED TV model. LG now offers OLED TVs in 55-, 65-, and 77-inch class sizes, both curved and flat configurations, and 1080p and 4K resolutions.

"OLED TV is not just a new TV – it's an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever," said William Cho, President and CEO, LG Electronics USA. "The introduction of LG's new flat OLED 4K TVs offers consumers more choices of OLED TVs at more competitive pricing and makes the definitive statement that OLED is here to stay."

With OLED's revolutionary technology, consumers can enjoy awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles unlike any LCD/LED TV can deliver. Blacks rendered by LG's OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible.

Advanced Content Delivery – Including High Dynamic Range (HDR)

In addition to its flat configuration, another notable distinction of the EF9500 series is that it is the world's first HDR-capable OLED TV, allowing consumers to display HDR content from both streaming content partners and external source devices. LG's EG9600 Curved OLED 4K TV series soon will receive a firmware update that enables consumers to stream HDR content from current and future streaming content providers. 

LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional – and more comfortable – HDR viewing experience.

LG's OLED TV lineup features its webOS Smart TV platform designed to make finding and switching between content options – including broadcast TV, streaming services and external devices – simple and fast. 

LG's updated webOS 2.0 platform for 2015 models features an enhanced user interface, reduces boot time and allows users to personalize Launch Bar menus to make it easier than ever for users to access their favorite content.

LG's webOS Smart TV platform launches apps quickly and seamlessly so users can view their desired content faster. It features simple switching to let users quickly shift to any content they'd like, as well as simple discovery to help find new sources of entertainment from 4K partners* such as Amazon Instant Video, Netflix, and YouTube, and many more Full HD options.**

More Mainstream Price Points

LG is making OLED TV accessible to more consumers than ever before, offering models at prices comparable to many of today's premium LCD/LED TVs. Even with new features and design enhancements, the 55EC9300 Full HD Curved OLED TV is now priced at $2,499 – more than 75 percent lower than the price of LG's first-generation 55-inch class model, which first sold for $14,999 two years ago. Since then, LG's OLED TV lineup has evolved into a new category of television to include multiple variations at lower price points available nationwide through big-box retailers, regional dealers and specialty and custom-installation retailers. 

Furthermore, the new flat EF9500 series and the curved EG9600 series will be available at the same price – $6,999 for the 65-inch model and$5,499 for the 55-inch model – freeing consumers to enjoy OLED in either configuration, flat or curved, regardless of price.

"There are so many great options available already – flat or curved, full HD or Ultra HD – and we're excited to see customers experience these new OLED TVs," said Luke Motschenbacher, Best Buy's Director of TVs.

LG's 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG's 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon® to deliver a completely captivating audio and video experience. 

LG has also taken its state-of the art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design.

Series, models and suggested pricing for LG's full line up of OLED TVs include: 

• EF9500 – OLED 4K TV
  • 65-inch class (64.5 inches diagonal) model 65EF9500: $6,999 
  • 55-inch class (54.6 inches diagonal) model 55EF9500: $5,499 

• EG9600 – OLED 4K TV
  • 65-inch class (64.5 inches diagonal) model 65EG9600: $6,999 
  • 55-inch class (54.6 inches diagonal) model 55EG9600: $5,499 

• EG9700 – OLED 4K TV
  • 77-inch class (76.7 inches diagonal) model 77EG9700: $24,999 

• EC9300 Series – Full HD OLED
  • 55-inch class (54.6 inches diagonal) model 55EC9300: $2,499 

For more information regarding LG's 2015 OLED TV lineup, including the EF9500, please visit www.lg.com/us/experience-tvs/oled-tv, and to follow the conversation online check out #OLEDisHere.

*4K/UHD content delivery standards still being developed.

**Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice.  WebOS does not support Flash. In order to stream 4K content you will need a high speed internet plan capable of receiving 20Mb per second of data.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billionglobal force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. www.lg.com.

The Samsung’s 4K SUHD TV Infographic

Samsung has redefined the viewing experience with television. 

The newest innovation of the curved screen enhances the home viewing experience in a comfortable and immersive way. 

See how Samsung’s SUHD TV is revolutionizing how we consume home media. With improved image quality and connectivity to other devices, Samsung offers the highest quality viewing that’s simple to use. (infographic after the banner)

Europe: LG OLED TV (WebOS powered) wins for 3rd consecutive year the EISA Awards BEST PRODUCT.

Widely Praised LG G3 Smartphone Also Receives Recognition

from Region’s Top Media

LG Electronics (LG)  announced in August 15th, 2014,  that its 4K OLED TV, Smart⁺ TV, SoundPlate and its flagship LG G3 smartphone have been recognized by the European Imaging and Sound Association (EISA) 2014-2015 Awards. As the only company with three consecutive EISA awards for its OLED TV technology, LG’s leadership in the home entertainment category was solidified by its latest accomplishment.

LG’s 77-inch 4K OLED TV (model 77EC980V), the winner of EISA’s European High-End TV 2014-2015 award, is the first to incorporate 4K resolution with a state-of-the-art OLED display that features WRGB technology. This combination of the latest in advanced display technology ensures sharp, detailed images and infinite contrast ratio. The ergonomically curved screen of 4K OLED TV delivers an immersive viewing experience and a wide viewing angle. And thanks to LG’s Tru 4K Engine Pro, the 77EC980V can upscale lower resolution content to near Ultra HD picture quality.

The European Smart TV 2014-2015 award winner, LG 55-inch Smart⁺ TV (model 55LB870V) offers crisp, clear Full HD images with accurate colors, deep contrast and a wide viewing angle. Along with its groundbreaking webOS platform, the 55LB870V provides a simple and intuitive user experience with quick, easy access to a world of entertainment. Additionally, the ultra slim bezels of LG’s CINEMA SCREEN Design give the Smart⁺ TV a stylish, almost borderless appearance that allows viewers to feel closer to the action on the screen.

EISA’s European HT Soundbase 2014-2015 award was bestowed on the LG SoundPlate (model LAB540). Designed to fit conveniently and unobtrusively under a TV, the slim SoundPlate is a complete all-in-one home entertainment solution. In addition to its robust 4.1 channel, 320W home theater surround sound system which includes an active wireless subwoofer, the LAB540 offers a built-in 3D Blu-ray player and Smart TV functionality. It also supports Bluetooth, allowing users to effortlessly stream audio files from external devices.

The highly acclaimed LG G3 was also honored by EISA this year, receiving the European Advanced Smartphone Award for 2014-2015. The LG G3 set a new precedent as a device developed primarily from consumer feedback and its philosophy, Simple is the New Smart. Its breathtaking Quad HD display and 13MP OIS+ camera with Laser Auto Focus were designed to quickly and easily capture and show life’s special moments. The proprietary software found in the LG G3 features innovations such as Smart Keyboard, Smart Notice and Knock Code^TM for a simply convenient, simply clever and simply safer user experience.

“It is a great thrill and honor to have our products recognized by an organization as widely respected as EISA,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “LG will continue to push the limits of technology and design in our effort to meet the needs of consumers around the world who look to LG to deliver the best that the industry has to offer.”

EISA is an association made up of 50 member publications from 20 European countries, dedicated to covering the latest in sound and imaging technology. Announced annually, the EISA Awards recognize the best consumer audio and video products in six different categories: Audio, Video, Home Theater, Photography, In-car Electronics and Mobile Devices. Awards are bestowed upon new products that embody the best combination of advanced technology, features, design, ergonomics and value for money.

Samsung Electronics launches world`s first 78" bendable UHD TV

Video:

Abraham from Samsung Tomorrow TV introduces the world's first bendable TVs right from CES 2014 in Las Vegas! Let's be world's first viewers to check out Samsung's latest amazing innovations, bendable UHD TVs.

Samsung Electronics is launching August 1st 2014, the industry's first flat-screen TV that curves the screen to be able to enjoy a Ben 78 type double UHD TV and release.

Samsung Ben Double UHD TV (UN78S9B) 'flat screen the user can change to inside  flat or concave side of the TV screen to de-select the curve bent into overdrive. Change the way customers want to watch with a custom TV.

Samsung Ben double UHD TV is designed to make the best Time less curvature did apply called  4200R.

Also 'UHD dimming (UHD Dimming)' into the screen with a finer contrast and color enhanced expression did.'Crystal Black Panel' to apply the diffuse lower the sharpness on the eyes and improves the picture quality.

Samsung Ben Double UHD TV  from August 1 will begin selling at the Samsung Digital Plaza in Gangnam and Jamsil Lotte, in South Korea first.

"Samsung consumers via Ben Double UHD TV viewing experience will be new. Based on this, the creation of a new TV market followed by a history of innovation, Samsung TV's future. "

- Vice President of Samsung Electronics Visual Display Division. 

Imagine to roll up your laptop or TV for easy transport. LG Display Unveils 18-inch Flexible and Transparent OLED Panels.

Imagine to roll up your laptop or TV  for easy transport.

LG display division on July 10th,2014 unveiled two new 18-inch OLED panels — one that's rollable and another that's transparent. 

According to LG, the flexible OLED panel has a high-definition class resolution of 1,200 by 810. It can be rolled up to a radius of 3 centimeters without affecting the function of the display.

"This proves that LG Display can bring rollable TVs of more than 50 inches to the market in the future,"

LG says it used "high molecular substance-based polyimide film" as the backplane of the panel instead of traditional plastic. The polyimide film helped reduce the thickness of the panel to "significantly improve its flexibility."

As for the transparent panel (pictured below), it boasts a 30 percent transmittance, which refers to the amount of light that can pass through the screen. That's far better than the usual 10 percent transmittance of existing transparent LCD panels, meaning you'll be able to see objects behind the screen more clearly.

"We are confident that by 2017, we will successfully develop an Ultra HD flexible and transparent OLED panel of more than 60 inches," In-Byung Kang, senior vice president and head of the R&D center at LG Display, said.

The G Flex, and a 77-inch flexible OLED TV were already launched with flexible display.

Press Release:

LG Display Unveils 18-inch Flexible and Transparent OLED Panels.

LG Display, the world’s leading innovator of display technologies, announced today that it has developed a 18-inch flexible OLED panel that is rollable as well as a 18-inch transparent OLED panel. With these new panels, LG Display shows that it has already acquired fundamental technologies to lead the large-sized flexible and transparent display market.

The flexible OLED panel has a high-definition class resolution of 1200 X 810 with almost 1 million mega-pixels. The panel’s curvature radius is 30R. The panel can be rolled up to a radius of 3cm without affecting the function of the display. This proves that LG Display can bring rollable TVs of more than 50 inches to the market in the future.

LG Display used high molecular substance-based polyimide film as the backplane of the flexible panel instead of conventional plastic to achieve the maximum curvature radius. The polyimide film also helped reduce the thickness of the panel to significantly improve its flexibility.

As for the transparent OLED panel, it boasts 30 percent transmittance, which was achieved by adopting the company’s transparent pixel design technology. LG Display has successfully lowered the haze of the panel which is generated by using circuit devices and film components to a level of 2 percent. With this breakthrough development, the company has been able to improve greatly the technology level of the transparent display. Considering that the transmittance of existing transparent LCD panels is around 10 percent, this new panel offers significantly improved transmittance.

“LG Display pioneered the OLED TV market and is now leading the next-generation applied OLED technology. We are confident that by 2017, we will successfully develop an Ultra HD flexible and transparent OLED panel of more than 60 inches, which will have transmittance of more than 40 percent and a curvature radius of 100R, thereby leading the future display market.” said In-Byung Kang, Senior Vice President and Head of the R&D Center at LG Display.

PCMag via LGDisplay

Buy the LG Smart + WebOS TV 42, 47,50,55,60, or 65 inch:

And the LG camera for finger gestures and Video calls (Skype)

USA: LG launches New 3rd Gen Ultra HD TV 79-inch Class 4K Model WebOS powered first available in Southern California.

USA: LG launches New 3rd Gen Ultra HD TV 79-inch Class 4K Model WebOS powered first available in Southern California.

Francisco De Jesùs.

LG just launched the 79 inches ULTRA HD 3rd Generation TV as the first of a lineup coming to market this year. This model 79UB9800 is being launched first in Southern California with Video and Audio Center, one of the nation's top Ultra HD TV retailers.

LG is advancing the new format via streaming 4K content, the webOS Smart TV platform and superior picture quality, among many new features.

Press Release:

LG's Third-Generation Ultra HD TVs Ready For Prime Time New 79-inch Class 4K Model First Available in Southern California. LG Electronics today announced the retail availability of its new 79-inch class Ultra HD TV, the first of the extensive 2014 LG ULTRA HD TV lineup coming to market this year. LG's 79-inch class (78.5 inches measured diagonally) model 79UB9800 is being launched first in Southern California with Video and Audio Center, one of the nation's top Ultra HD TV retailers. The new LG ULTRA HD TV – with four times the resolution of 1080p Full HD – goes on sale in the United States for the first time today at Video and Audio Center's Santa Monica store (1426 Wilshire Blvd.). LG and Video and Audio Center launched the first Ultra HD TV in the United States in 2012. With its third-generation 2014 Ultra HD TV models, LG is advancing the new format via streaming 4K content, the webOS Smart TV platform and superior picture quality, among many new features. "LG's goal is to help bring Ultra HD to the forefront for consumers in terms of excellent TV picture quality and its other outstanding benefits," said David VanderWaal, head of marketing for LG Electronics USA. "There's no better way spread the word about Ultra HD than to offer consumers a way to experience it, and today's launch of the 79UB9800 with Video and Audio Center is our first step in doing that for 2014." Setting a new standard for the home entertainment experience, the stellar UB9800 series also includes 65 and 84-inch screen sizes with a 98 inch model to be introduced later this year. Other series in the 2014 LG ULTRA HD TV lineup will also be launched nationwide this spring. Setting the Standards for Ultra HD and BeyondUltra High-Definition TV represents the next step in picture detail for large-screen HDTVs. With these LG ULTRA HD 4K displays, consumers will have the sharpest, life-like picture available and a much needed detail boost for today's larger TVs. They incorporate new technology standards – such as HDMI 2.0 and H.265 codec – – which will allow them to display native 4K content whether it's streamed over the Internet or playing from a USB or HDMI source. With these technologies built-in, consumers will have a TV that will be ready to accept new 4K content as it becomes available. Because of its powerful upscaling, the 79UB9800 is also great for showing regular HD content available from cable or satellite providers, Blu-ray disc players, home video cameras, game consoles and more. For excellent picture quality with non-UHD content, the UB9800 series features LG's True 4K Engine Pro, which uses a multistep process to enhance content for a near-UHD experience. On the 2014 lineup of LG ULTRA HD TVs, no detail goes unnoticed regardless of the content's native format. Rounding out the picture quality story, LG ULTRA HD TVs also use IPS (in plane switching) LCD panels which reproduce more accurate colors than conventional "VA" type panels used by most other TV manufacturers. IPS panels have the added benefit of providing a wider viewing angle with less risk of color distortion or loss of contrast, even when not viewed from a center seat. A Smarter Platform for a Smarter TVFor 2014, LG 4K ULTRA HD TVs feature the Smart TV+ platform, using webOS – a refreshingly intuitive interface that makes it easier to find and transition between content options. With webOS, live TV, streaming services and previously viewed content are all accessible via one click on its "launcher bar" menu. The platform also includes recommendation capabilities to help consumers sift through its expansive content options, which include streaming services like Netflix, YouTube, Amazon Instant Video and Hulu Plus. Enhanced Audio to Match Enhanced Images The UB9800 series also boasts the deep, rich audio of the Ultra Surround sound system, developed in collaboration with high-end audio products maker harman/kardon. A forward-facing, multi-channel speaker configuration that reproduces sound with astounding clarity and precision, Ultra Surround makes the viewing experience that's much more real. The 79UB9800 will be available nationally for $7,999.99. *4K/UHD content delivery standards still being developed. **Internet connection and certain subscriptions required and sold separately. Content and services vary by product and are subject to change without notice. About LG Electronics USA LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com. Buy the  LG Electronics 79UB9800 79-Inch 4K Ultra HD 240Hz 3D LED TV

Video: LG ULTRA HD TV : LG WebOS Smart+ TV

Francisco De Jesùs.

LG ULTRA HD TV : LG Smart+ TV

Freed from the complexities and complications, webOS enables you to enjoy Smart TV with convenience, enjoyment and easiness. Just relax and enjoy your TV the way it is supposed to be.

Buy the LG Electronics 55LB7200 55-Inch 1080p 3D WebOS Smart LED TV

LG Next Generation OLED and ULTRA HD TVs to come with ULTRA SORROUND Advanced.

Francisco De Jesùs.

LG Electronics and Harman/Kardon partnership has come out with and advanced audio technology called ULTRA Sorround system. An improved  Cinema audio.

ULTRA Sorround includes a speaker system capable of deliver, distortion free with deep bass and a wide band width, even reproduces audio with great fidelity in every corner of a stage.

ULTRA Surround technology adds a three-dimensional quality to audio that is nothing short of spell binding. The advanced technology utilizes a state-of-the-art algorithm to produce convincingly real soundscapes. The speakers cleverly distribute sound in multiple directions, balancing foreground and background noises to match the on screen action while keeping dialog perfectly clear. In a scene featuring heavy rain, for example, viewers will feel as though drops are falling all around them, yet still be able to hearon-screen dialog clearly.

Press Release:

LG-Harman/Kardon collaboration introduces extraordinary sound to OLED and ULTRA HD TVs.

LG & Harman/Kardon Join Forces to Deliver

a More Immersive Auditory Experience.

LG Electronics (LG) announced a partnership with Harman/Kardon^® to develop an advanced audio technology which will be employed in two of its OLED TV models and five of its ULTRA HD TVs. A perfect complement to the LG’s acclaimed picture quality, the ULTRA Surround system is expected to deliver a level of viewer immersion previously only found in cinemas.

Harman/Kardon^®, one of the most respected names in the audio industry, worked together with LG engineers to develop a speaker system that could deliver even, distortion-free sound with deep bass and a wide band width. ULTRA Surround reproduces audio with amazing fidelity, placing viewers at the center of a wide and evenly dispersed soundstage.

Designed to deliver truly cinematic experiences, the ULTRA Surround system has superb dynamic range and balances sound with exceptional accuracy. It also boasts an extra wide play able band width and powerful output. The system is engineered to deliver high quality, detailed sound that literally surrounds the listener, creating a significantly more immersive experience than the average flat screen TV.

ULTRA Surround technology adds a three-dimensional quality to audio that is nothing short of spell binding. The advanced technology utilizes a state-of-the-art algorithm to produce convincingly real soundscapes. The speakers cleverly distribute sound in multiple directions, balancing foreground and background noises to match the on screen action while keeping dialog perfectly clear. In a scene featuring heavy rain, for example, viewers will feel as though drops are falling all around them, yet still be able to hearon-screen dialog clearly.

ULTRA Surround is a compelling addition to LG’s cutting-edge, large screen flagship TVs.The speakers offer multi directional sound distribution and top-notch features that go well beyond merely supporting the theater-like viewing experience — they enhance and sharpen it. The results are captivating, smile-inducing and incredibly exhilarating. The LG’s new ULTRA HD TV and OLED TV models with ULTRA Surround area new standard for consumers who want the ultimate TV experience.

“Nearly every epic entertainment experience combines a powerful auditory element with spectacular visuals,” said In-kyu Lee, senior vice president and head of the TV Division at LG Electronics’ Home Entertainment Company. “To help excite and move viewers, Harman/Kardon and LG developed an exceptionally powerful audio system together that is able to match our superior picture quality and fit within the sleek, slender frames of our premium TVs.

“We are delighted to have participated in this ground breaking project and to help revolutionize the sound quality of LG’s phenomenal next generation TVs,” said Michael Mauser, president of HARMAN’s Lifestyle Division. “Whether watching epic movies, fast-paced sports programming or any other video entertainment, today’s consumers deserve an immersive audio experience that matches the stunning visuals. Together, LG and Harman/Kardon will deliver that experience.”