Thursday, January 5, 2012

Apple hired Adobe´s exec to head iAd.

WorldWide Tech & Science. Francisco De Jesús.

Bloomberg said that Apple has hired Todd Teresi, VP of Adobe’s media solutions group, to head its iAd mobile advertising business. It has been reported that iAd has seen mixed results, due to its mix of premium pricing and Apple-only device reach. Teresi has also held a senior role at Yahoo.

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