Analyst firm Canalys said that Apple shipped 4.2 million Apple Watch devices in Q2 2015, meaning that it “easily overtook Fitbit, Xiaomi and all the smart watch vendors, despite the Apple Watch’s significantly higher pricing”.
Apple is keeping its cards close to its chest with regard to Apple Watch sales and shipment information, stating that it does not want to give additional guidance to its rivals. It said that demand had exceeded supply “by a wide margin”, with hints that sales could have reached $1 billion during the quarter.
Using Canalys’ estimate of 4.2 million, and the base Apple Watch retail pricing of $349, would give revenue of at least $1.47 billion.
“The Apple Watch is the most sophisticated smart watch to date, and it has proved popular with Apple fans worldwide. But Apple and other vendors still face important challenges to make the smart watch a breakout hit,” said Chris Jones, VP and principal analyst for the firm.
“Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success,” he continued.
Press Release:
Media alert: Apple ships 4.2 million Watches in Q2 to become world’s top vendor of wearable bands.
Shanghai, Palo Alto, Singapore and Reading (UK) – Tuesday July 21, 2015
Apple became the world’s leading vendor of wearable bands in Q2 2015, according to Canalys estimates. With 4.2 million shipments, it easily overtook Fitbit, Xiaomi and all the smart watch vendors, despite the Apple Watch’s significantly higher pricing. Apple has done an excellent job designing its WatchKit SDK, which it delivered quickly and comprehensively. Native WatchKit extensions provide a capable developer platform without sacrificing battery life. But early sales were hindered due to two factors. Firstly, Apple missed the Q4 2014 holiday season. Secondly, supply constraints stalled shipments for the first couple months after launch.
‘The Apple Watch is the most sophisticated smart watch to date, and it has proved popular with Apple fans worldwide. But Apple and other vendors still face important challenges to make the smart watch a breakout hit. Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success,’ said Chris Jones, VP and Principal Analyst at Canalys.
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