Gartner says: Smartphone users will want to buy a tablet that runs the same operating system as their smartphone.

WorldWideTech & Science. Francisco De Jesús.


In a recent post by Gartner about the Worldwide Sales of Media Tablets to End Users by OS (Thousands of Units) they highlighted an interesting comment about the consumer behavior to select a tablet and a smartphone:


“Smartphone users will want to buy a tablet that runs the same operating system as their smartphone. This is so that they can share applications across devices as well as for the sense of familiarity the user interfaces will bring,” Ms. Milanesi said. 


“Vendors developing on Android should be prepared to see more cross brand ownership as some users might put OS over brand when it comes to the purchasing decision. Improvements on usability and brand recognition are the strongest differentiators they can focus on.”


Improvements on usability and brand recognition are the strongest differentiators they can focus on.”


Source: Gartner