Developers investing in the best possible Amazon Appstore experience
earn premium placement for their apps, 500k mobile ad impressions, AWS
credits, and the ability for customers to earn Amazon Coins for
purchasing their qualifying apps and in-app items
Amazon today launched Appstore Developer Select, a
program for developers who optimize their apps and games for Amazon’s
Appstore and Fire OS. Developers in the Appstore Developer Select
program will receive a broad range of marketing and economic benefits
that will help improve app discovery and increase sales even further.
Appstore Developer Select apps receive premium placement in the Amazon
Appstore, 500,000 ad impressions on the Amazon Mobile Ad Network, and
automatic inclusion in the Amazon Appstore Coins Reward category.
Customers will receive Amazon Coins when they purchase Appstore
Developer Select apps, games, and in-app items. Developers in the
program also receive credits equaling 25% off their first $2,000 in AWS
services annually.
To qualify for Appstore Developer Select, apps simply need to be
optimized for the Amazon Appstore and Fire OS and include relevant
Amazon APIs, such as GameCircle, In-App Purchasing, and Mobile Ads.
Optimized apps are those that render natively in high definition (HD)
and use the entire screen without distortion, pixilation or stretching.
Existing Amazon Appstore developers, including HTML5 developers, with
qualifying apps will be automatically enrolled in the Appstore Developer
Select program.
Other developers should optimize their apps now to
prepare for the start of the holiday season when customers can earn
Coins with the purchase of qualified Appstore Developer Select apps,
games and in-app items. The Appstore Developer Select program is
available for developers worldwide, and developers can learn more about
the benefits and how to optimize their apps at
developer amazon
“Mobile app developers have told us that getting their apps discovered
across the numerous devices customers are using is one of their biggest
challenges,” said
Mike George, Vice President of Amazon Appstore, Games
and
Cloud Drive. “With the Appstore Developer Select program, we’re
addressing these discoverability concerns by providing developers with
enhanced merchandising opportunities. In addition, we’re helping drive
sales by offering Coins rewards on high quality, engaging apps for
customers.”
Amazon Appstore customers automatically receive 250 bonus Coins for
their first purchase of any qualified app or in-app item, and receive up
to 30% back in Coins on future purchases. Customers can redeem their
Coins for any item available in the Amazon Appstore.
Developers should review the Appstore Developer Select program summary
and submit their optimized apps at
https://developer.amazon.com/select.
Existing developers, Alt 12 and
Fluik Entertainment believe that this
program will address one of their greatest needs, improving
discoverability of their apps and games.
"We already strive to create high quality apps for the Amazon Appstore
and have found it very easy to integrate Amazon APIs such as
Mobile
Associates and mobile ads,” said
Jennifer Wong with Alt12 Apps.
“With
this program, Amazon is rewarding us with one of the most critical needs
we have as developers - to get our apps in front of more customers.”
“As a self-publishing developer working hard to build engaging, high
quality apps, a program like Appstore Developer Select helps us get
noticed by showcasing the highest quality apps for consumers,” said
Victor Rubba, CEO of
Fluik Entertainment. “Discoverability is a
challenge we often face and with
Amazon providing featured merchandising
and 500,000 mobile ad impressions we will be seen by more customers
which leads to more purchases and a stronger ROI with Amazon.”
Today’s launch of the Appstore Developer Select program is the latest
offering in an array of services that make Amazon the most complete
end-to-end ecosystem for developers building, monetizing and marketing
their apps and games. These capabilities include:
-
The ability for app developers to use Amazon Web Services’ (AWS)
technology platform for their infrastructure needs. Building blocks
such as Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage
Service (Amazon S3), and Amazon DynamoDB allow developers to focus on
what differentiates their app rather than the undifferentiated heavy
lifting of infrastructure.
-
Login with Amazon, which allows developers to easily reduce
sign-in friction for their customers, leading to higher engagement and
order conversion.
-
In-App Purchasing on Kindle Fire, Android, Mac, PC and
web-based games. This enables developers to offer their digital items
in apps and games while allowing end users to simply use their Amazon
accounts to make the purchase.
-
Mobile Associates API for Kindle Fire and other Android
devices. This enables developers to merchandise millions of physical
and digital items from Amazon.com within their apps and games.
-
Mobile Ads, which helps developers monetize their apps by
displaying high quality, relevant display ads from brand advertisers,
including Amazon.
-
A/B Testing, which helps developers improve app functionality
with the ability to simultaneously test two different in-app
experiences to determine which is more successful prior to launching
to a broad audience.
-
GameCircle, which includes capabilities like Achievements,
Leaderboards, Friends and Whispersync for syncing games across iOS and
Android, including Kindle Fire, and leads to better engagement with
games.
-
Amazon Appstore, which allows developers to distribute their
apps and games to millions of Amazon customers in nearly 200 countries.
Amazon and its affiliates operate websites, including
www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es,
www.amazon.com.br,
www.amazon.in,
and
www.amazon.com.mx.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Source: Amazon.com
Amazon.com, Inc.
Media Hotline, 206-266-7180
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