Microsoft launches Xbox Jump Ahead Campaign.Invitation to a new generation.Video. Video.
All in One Xbox One
http://www.xbox.com/en-US/xbox-one/th... This is an invitation to a new generation. Where your games and entertainment are no longer separated, but together in one. This is an invitation from the all-in-one, Xbox One. Jump ahead.
Today is the day the Xbox team is launching its invitation to the world to join the Xbox One launch on November 22. Designed to celebrate the fans, the campaign will showcase Xbox One as the only all-in-one entertainment system that brings together content loved by gamers, movie buffs, sports fans, and TV lovers, all in one place.
“To celebrate the launch of Xbox One Microsoft have designed one of theirr most integrated and comprehensive global campaigns ever. The campaign is a celebration of theirr fans – an invitation to a new generation of games and entertainment. And it showcases experiences that only Xbox One can deliver,” said Robert Matthews, General Manager of Consumer Marketing, Xbox. “Through the authenticity of the ads, to a massive 75 city experiential tour, to social campaigns that encourage their participation, to creative media executions that let fans become directly involved – we are inviting the world to celebrate the launch of Xbox One.”
Look for the ads in 12 markets around the world on the hottest TV shows, including NFL football games, The Big Bang Theory, X Factor, Saturday Night Live, Modern Family, The Walking Dead, Sons of Anarchy, Duck Dynasty and much more. The campaign will also appear online, on billboards and in movie theaters.