Adidas
revolutionizes the running watch.
miCoach SMART RUN Gives Runners Everything They
Need in One Device
Adidas introduces the miCoach SMART RUN, the
most advanced and intuitive wrist based running device on the market, available
November 1. For the first time, runners of all abilities will be able to track
their runs using GPS mapping, monitor their heart rate off their wrist, listen
to their favorite music and get real-time coaching in a single, simple, color
touch screen running watch.
There are no cables,
straps or additional sensors with this unique all-in-one device. SMART RUN uses
optical technology to track your heart rate from your wrist. A built-in
accelerometer counts every step so you can monitor your stride rate. GPS tracks
your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers
music and audible coaching guidance, eliminating headphone cables and music
players.
“By
combining the latest innovations, such as the Mio Wrist Based Continuous Heart
Rate Technology, design and ease of use navigation, we consciously broke the
template that defines other running watches,” said Simon
Drabble, director of miCoach at adidas.
“But
it’s not just that which sets us apart from the competition. As part of the
miCoach training system, it truly unlocks human potential by making smart
training easy and accessible. Whether you’re starting a new running program,
training for a 10k or competing in another marathon, miCoach SMART RUN will
make your training more efficient so you get the results you want,” continued
Drabble.
Interval (or zone)
training is the best way to improve strength, speed and endurance. The miCoach
system is founded on this concept with 4 colored zones – blue, green, yellow
and red. SMART RUN uses these zones to coach you throughout your workout.
Guidance comes in various forms including vibration, through the 1.45” color
touch screen display and, if you are using a Bluetooth headset, the coach will
tell you to speed up or slow down.
Drabble
continued, “Many runners fail to get the most out of their current running
watches. Building training plans, transferring workouts and personalizing
display information is cumbersome with these devices. With SMART RUN we change
this. It is fully integrated with our web platform so training plans, completed
workouts and settings are synced.”
Smart training is not just
about intervals. You will need to combine cardio with strength and flexibility
to get the results you want and SMART RUN excels here too. More than 400
anatomically correct animations combine to make hundreds of workouts and plans.
The animations play right on the watch helping to guide you correctly through
each repetition and circuit.
“The
completeness and simplicity of Smart Run is astounding,” said Terrence Mahon, Lead Endurance Coach, UK Athletics
Federation. “The visual and audible guidance for interval training is a
leap forward from any other watch available. Another aspect that is often
overlooked by runners is how important strength and flexibility workouts are in
realizing performance gain and reducing injuries. To have this guidance on the
watch too is truly groundbreaking.”
Unrivalled in innovation
and feature-set, the miCoach SMART RUN features premium design language and
fine styling, including athletic lines, stainless steel trim, high performance
guerrilla glass and magnesium.
The miCoach SMART RUN is
the latest innovation to help athletes track their performance, learn and
improve. Available in November on adidas.com,
miCoach SMART RUN is $399.
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About
adidas miCoach
miCoach is an interactive
training service for anyone who wants to train for his or her favorite sport,
general fitness or just for fun. Bringing the knowledge and experience of
adidas’ elite coaching partners to the masses, miCoach provides users with
real-time coaching and all the tools they need to track performance and monitor
progress to get the results they want. It includes a free to access web
platform and training community with hundreds of free training plans, free
mobile apps on iOS, Android and Windows Phone 8 as well as a comprehensive
range of devices for tracking all aspects of performance, both in game and in
training. Visit www.micoach.com.
Follow miCoach on facebook.com/adidasmicoach
and @adidas_micoach
on Twitter.
For further media
information please visit news.adidas.com/US
or contact:
Caitlin Albaugh
971.234.4554
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