WorldWide Tech & Science. Francisco De Jesùs.
The meaning of this Video:
Told from a child's perspective, "The Developer" is a musical short film
by Samsung featuring Lionel Messi and the hit single "Royals" by Lorde.
A
mysterious stranger arrives in a low income neighborhood and captures
the imaginations of the children who live there. He is "The Developer"
and the children view him with a deep suspicion.
Together with
his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly
masterminds a secret construction project. Using the latest in Samsung
technology including Action Memo, Pen Window, Scrapbook and hands-free
call capability on the Gear, the Developer orchestrates and executes his
mysterious mission.
The children watch in awe. They reflect on
their current situation by singing Lorde's breakout hit "Royals," a song
about overcoming her own humble beginnings.
The spot concludes
with a beautiful new pitch that has been constructed in the toughest
part of town. The Developer is revealed to be the world's reigning
football star, Lionel Messi, fulfilling his personal mission to help
under privileged children.
The events in this story are a
dramatic retelling of actual projects completed by the Messi Foundation.
The film was directed by Adam Hashemi.
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