Combining Apical's Assertive Vision processor and
NGCodec's H.265/HEVC Encoder in an integrated circuit enables
significant enhancement of video quality and bandwidth efficiency.
MOBILE WORLD CONGRESS, Barcelona, February 18, 2014.
Apical™ and NGCodec™ announce new capabilities of the Apical
Assertive Vision Processor and the NGCodec H.265/HEVC encoder that allow
the two IP components to be seamlessly integrated into an SoC or ASIC
design. At the Mobile World Congress, Apical and NGCodec will have a
demonstration of this technology, which achieves much higher perceived
video quality combined with a lower bitrate. It achieves this by
detecting visually important regions of a video such as peoples' bodies,
using the Apical Assertive Vision processor, and encoding them with a
higher quality relative to the rest of the video using the Region of
Interest capabilities of the NGCodec HEVC encoder.
It is now possible to link the Apical and NGCodec IP in an integrated
circuit with no extra hardware or any software overhead on the host
processor, enabling smartphones to address the challenges of delivering
high-quality 4K UHD video while optimizing storage and transmission
bandwidth demands and at the same time minimizing power and application
processor load.
Apical's Assertive Vision silicon IP is a radically new detection,
classification and tracking engine capable of accurate analysis of any
number of people and other objects in real time up to 4K at 60 frames
per second. It is part of Apical's Assertive technology family, which is
enabling next-generation camera and display features through modelling
the human visual system.
The NGCodec H.265/HEVC video encoder silicon IP supports 10-bit 4K
encoding at 60 frames per second. The design is focused on extremely low
power consumption and low latency for next generation smartphone
applications.
"Consumer expectations for next-generation smartphone video capture
make substantial demands on the camera and the encoder, meaning that
both have to get a good deal smarter than they are today. Combining
NGCodec's efficient HEVC encoder and our Assertive Vision engine enables
visually important parts of the scene to be preserved with the highest
quality while at the same time optimizing overall bit rate ", said Michael Tusch, CEO of Apical.
"As Smartphones adopt 4K, the need to constrain the file size becomes increasingly important," said Oliver Gunasekara,
CEO, NGCodec. "The ability to detect objects and intelligently compress
video based on understanding what is visually important in each scene
becomes essential."
"Thanks to innovative products like Apical's Assertive Vision
processor, it's becoming feasible to incorporate sophisticated embedded
vision into virtually any type of electronic system," said Jeff Bier,
Founder of the Embedded Vision Alliance. "By harnessing embedded
vision, designers can make their systems more intelligent and efficient,
as illustrated by the combination of Apical's processing engine and
NGCodec's compression engine - which together, use the power of embedded
vision to achieve better video compression."
About Apical
Apical is a leader in advanced image and video processing technology
for embedded applications. The company's Assertive products are derived
from original research into the human visual system and are designed to
maximize the performance of a wide range of image capture and display
devices. Apical works primarily with OEMs and semiconductor
manufacturers for whom imaging capture and display are critical
components. Apical is a privately-held company based in the UK. http://www.apical.co.uk
About NGCodec
NGCodec is a startup based in Silicon Valley creating video codec
silicon Intellectual Property. The team is focused on the new H.265/HEVC codec. The company was founded in 2012. NGCodec licenses its silicon IP technology to semiconductor manufacturers and OEMs. NGCodec.com @NGCodec
For more information please contact:
Oliver Gunasekara
NGCodec Inc.
+1-408-766 HEVC
Paul Strzelecki
Apical Limited
Supporting material
SOURCE Apical and NGCodec.
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