Market leading Network and Customer Analytic solutions provide foundation for comprehensive Customer Experience Management.
Helps key business units to drive more profitable performance, improve subscriber experience and brand loyalty.
Polystar,
a leading supplier of Network and Customer Analytics, Network
Monitoring and Test solutions for the telecom market, today announced
that it will showcase new solutions from its Network and Customer
Insights portfolio at Mobile World Congress, 2014.
Polystar's solutions provide rich insights into subscriber behaviour
and help network operators deliver the best possible customer
experience, superior network performance and service quality. With more
than 1 billion LTE connections predicted globally by 2017*, proactive
monitoring of network, service performance management and analysis of
network data have never been more critical to the success of mobile
operators.
In-depth network and subscriber analytics helps operators to
proactively manage mobile data growth, maximise the performance of
network assets and harness the value of Big Data. Combining Network and
Customer Insights, Polystar turns billions of data points into
Actionable Intelligence, which can be accessed and understood across the
business. Through integration with additional data sources such as CRM
systems, OSS and BSS platforms, key business units across the operator's
organisation can derive value from Big Data; not only network
operations, but also company's executives, marketing and customer care,
roaming, interconnect, and corporate account management departments.
This Actionable Intelligence enables operators to deliver exceptional,
personalised and tailored customer experience, and at the same time
transform their own business processes.
The Polystar CEM portfolio, which will be demonstrated at Mobile World Congress, encompasses:
- Customer Insights Solutions: end-to-end visibility of services as experienced by individual subscribers, customer groups and segments. It helps operators identify new business opportunities, get closer to their clients and improve overall customer satisfaction. Rich insight into customer data and behaviour patterns helps operators to gain competitive advantage by enabling the retention of the most valuable customers and assuring their loyalty.
- Network Insights Solutions: market leading, non-intrusive, true wire-speed probe solutions that enable operators to take control of their networks and gain a better understanding of the network behaviour. End-to-end analytics, monitoring, troubleshooting and reporting solutions help network operators deliver the best customer experience through outstanding network performance and quality, improve customer experience and brand loyalty.
Erik Couture, EVP of Polystar
comments: "As mobile data use soars and LTE network deployment
accelerates, the saying that 'you cannot improve what you don't
measure' has never been more important.
Operators have a goldmine of
information that can be used to gain a deep, and more comprehensive
understanding of subscribers' behaviour, usage patterns and
preferences." He continues: "Polystar's set of solutions enable
operators to extract and take control of this data, by simplifying the
view of ever-more complex network technologies with meaningful
analytics. Unlocking this data mine provides the insight which helps
operators make informed and fast decisions across the business; from
marketing, product management and customer care to network and service
engineering and operation departments."
Polystar is the premier supplier of Network and Customer Analytics,
Network Monitoring and Test solutions to leading telecom operators,
service providers and network equipment manufacturers around the globe.
Polystar's innovative product portfolio supports the complete lifecycle
of new services and technologies-from design, pre-deployment
verification and stress-testing, through roll-out, down to network
assurance and service management of in-service mobile, fixed, IP or
converged networks. Polystar is recognised as one of the fastest-growing
companies in Sweden. Since its establishment in Stockholm
in 1983, it has experienced a continuous and sustainable growth, and
evolved to a global presence, serving its customers in over 50
countries.
Polystar Media Contact:
Inna Ott
Director of Marketing
Email: inna.ott@polystar.com
Notes for Editors
* The GSM Association's research wing, GMSA Intelligence, recently estimated that there will be more than 1 billion LTE connections globally by 2017.
Mobile World Congress : Polystar will exhibit its solutions in Hall 6, 6G31
SOURCE POLYSTAR.
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