MWC 2014: LG to showcase the L40, L70 and L90 smartphones.Video

MWC 2014: LG to showcase the L40, L70 and L90 smartphones.

Francisco De Jesùs.

Design Story of LG L Series III by head of Mobile Communication Design Lab Vice President Chul-bae Lee.

Head of Mobile Communication Design Lab Chul-bae Lee speaks about L SeriesIII and its design elements.

L SeriesIII represents the evolution of LG's storied design heritage with all the premium design elements of the flagship G Series, such as the seamless layout, narrow bezel and delicate finishing.

Subtle metallic colors and intricate mesh patterns make for a lush yet delicate outer body that embodies minimalism while producing an ideal grip for easy one-hand use.

LG announced the upcoming availability of three new low- to mid-range handsets that will be showcased later this month at Mobile World Congress ((MWC) 2014.

“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L Series III provides an array of user benefits that extend far beyond a simple upgrade.” 

“From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. 

The LG L90with a 1.2GHz quad-core processor, 1GB of RAM and 8GB of internal memory, 4.7-inch IPS LCD capacitive touchscreen display that supports qHD (540 x 960 pixels) resolution, as well as dual-cameras (8-megapixel main photo snapper and 1.3-megapixel front-facing camera). removable 2540 mAh battery and offers the standard connectivity options, including Wi-Fi, Bluetooth, HSPA+ (21Mbps), GPS with A-GPS and USB.

The  LG L70, with a 1.2GHz dual-core processor, 4.5-inch IPS LCD capacitive touchscreen display that supports 800 x 480 pixels resolution, 1GB of RAM, 4GB of internal memory and microSD card slot for memory expansion (up to 32GB). The L70 is powered by a 2100 mAh removable battery,  8-megapixel or 5-megapixel rear-facing camera, depending on the market, as well as VGA front-facing camera.

The  LG L40  with a 1.2 GHz dual-core processor, 512MB of RAM, 4GB of internal memory and microSD card slot for memory expansion (up to 32GB),  3.5-inch capacitive touchscreen display that supports 480 x 320 pixels resolution, as well as a 3-megapixel rear-facing camera. No secondary camera, 1700 mAh or 1540 mAh battery, depending on the market.

The LG L40, L70 and L90 are part of the L Series III of smartphones and will be powered by Android 4.4 KitKat operating system out of the box.

Press Release:

LG’S THIRD GENERATION L SERIES TO DEBUT AT MOBILE WORLD CONGRESS.

New L Series^III Features Signature LG Design Elements with Android 4.4OS

SEOUL, Feb. 16, 2014 — LG Electronics (LG) will be unveiling the third generation of its popular L Series smartphones at the Mobile World Congress (MWC) 2014. The L Series^III devices retain LG’s distinctive minimal design philosophy while boasting an impressive package that includes enhanced hardware, UX features and OS unmatched in its class. With the original L Series and L Series^II having enjoyed tremendous success worldwide, the L Series^III is expected to continue the momentum with its handsome design and practical user benefits inspired by LG’s more premium G Series.

Key elements of LG’s design heritage can be found in all facets of the visually striking L Series^III smartphones. The seamless layout, delicate finishing, refined metallic frame and Quick Window smart cover all come together perfectly in the L Series^III. Quick Window, which comes in three vibrant colors, is the first cover from LG to be designed specifically for a mid-range smartphone. Quick Window also offers functional benefits beyond just protection from drops and bumps, as the see-through window allows one to see who’s calling and check the time without opening the cover.

All L Series^III models come with Android 4.4 KitKat, making them further stand out in the mid-tier market. LG has equipped the entire lineup with Google’s latest OS in order to provide the most up-to-date and optimized Android experience to a larger audience. In addition the refined UI that’s more beautiful and immersive, KitKat offers improved performance and a more intuitive user experience.

“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L Series^III provides an array of user benefits that extend far beyond a simple upgrade,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “From the design to the OS to the UX, the L Series^III exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L Series^III will be a strong volume driver in 3G markets.”

Visitors to MWC 2014 can experience the first three L Series^III smartphones — L40, L70, L90 — first-hand at LG’s Booth in Hall 3 of Fira Gran Via.

L Series III Design Interview: http://www.youtube.com/watch?v=aYsjqaO6jnw

L90 Key Specifications:

-  Processor: 1.2 GHz Quad-Core

-  Display: 4.7-inch IPS (960 x 540) qHD

-  Memory: 8GB / 1GB RAM

-  Camera: 8.0MP / 1.3MP

-  Battery: 2,540mAh (removable)

-  Operating System: Android 4.4 KitKat

-  Size: 131.6 x 66.0 x 9.7mm

-  Network: 3G (HSPA+21Mbps)

L70 Key Specifications:

-  Processor: 1.2 GHz Dual-Core

-  Display: 4.5-inch IPS (800 x 400)

-  Memory: 4GB / 1GB RAM

-  Camera: 8.0MP or 5.0MP / VGA – depends on market

-  Battery: 2,100mAh (removable)

-  Operating System: Android 4.4 KitKat

-  Size: 127.2 x 66.8 x 9.5mm

-  Network: 3G (HSPA+21Mbps)

L40 Key Specifications:

-  Processor: 1.2 GHz Dual-Core

-  Display: 3.5-inch (480 x 320)

-  Memory: 4GB / 512MB RAM

-  Camera: 3.0MP  

-  Battery: 1,700mAh or 1,540mAh (removable) – depends on market

-  Operating System: Android 4.4 KitKat

-  Size: 109.4 x 59.0 x 11.9mm

-  Network: 3G (HSDPA+14.4Mbps)

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