Telefónica Launches "Interactive Advertising" the biggest range of integrated digital advertising in Spain .
Telefónica today announced Interactive Advertising, which offers advertisers the most advanced solutions "integrated communications." Interactive Advertising is taking its first steps with the release of Adnet, the largest online display advertising offer, with over 9 million unique users and has high-quality media content and audience Premium.
Telefónica today announced the launch of Interactive Advertising increased supply of integrated digital advertising, web applications and mobile and interactive TV services in the Spanish market, with the aim of providing solutions to advertisers 'integrated communication'. Interactive Advertising increases the effectiveness of campaigns, reaching a premium audience and more like the target and incorporating the latest targeting ability.
For the advertiser, Interactive Advertising provides the ability to impact your marketing message in your target audience more effectively through a range of 'integrated communications' enabling higher quality impacts. Furthermore, targeting capabilities and enable more innovative ad formats that you receive more relevant advertising and related to their interests.
Interactive Advertising is a first step in the integration of advertising solutions digiltales creating Adnet, online display advertising network that integrates digital advertising solutions. Adnet notable for the high quality content and important sites in each category and have a Premium audience of 9 million unique users in leading media categories such as finance, entertainment, women and lifestyle, sports, motor, etc.
Adnet allows for the latest technologies in the market segmentation (thematic segmentation, behavioral targeting and re-targeting) to reach all segments of the population, as well as the most innovative advertising formats on the market.
In addition to the largest network of online display advertising, Interactive Advertising, interactive advertising solutions includes applications and mobile services with over 3.5 million unique users on different platforms in both tablets, smartphones and feature phones. And interactive television Imagenio MoviStar present in 788,000 households.
The company will continue to innovate and deliver new solutions in mobile and interactive TV in the near future.
About Interactive Advertising:
Interactive Advertising (http://www.interactiveadvertising.telefonica.es/) is the largest offering of Web-integrated interactive advertising, applications and mobile and interactive TV services available in the Spanish market by allowing advertisers to reach a global audience and more related to the target. Interactive Advertising is focused on delivering solutions 'integrated communication' to advertisers with quality content, the most innovative formats targeting capabilities and increasing the effectiveness of advertising campaigns.
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