According to the latest research from Strategy Analytics, global smartphone profits reached US$9 billion in total during the third quarter of 2016. Apple dominated and captured a record 91 percent share of all smartphone profits worldwide.
Linda Sui, Director at Strategy Analytics, said, “We estimate the global smartphone industry realized total operating profits of US$9.4 billion during Q3 2016.
Apple dominated and captured a record 91 percent share of all
smartphone profits worldwide.
Apple’s ability to maximize pricing and
minimize production cost is hugely impressive and the iPhone continues
to generate monster profits. Huawei, Vivo and OPPO are the next three
most profitable smartphone vendors globally this quarter, but they are
still a long way behind Apple.”
Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Huawei generated US$0.2 billion of smartphone operating profit worldwide in Q3 2016.
Huawei captured 2 percent share of all smartphone profits, taking
second spot overall, and becoming the world’s most profitable Android
vendor for the first time ever. An efficient supply chain, sleek
products and effective marketing have been among the main drivers of
Huawei’s robust profitability. Vivo and OPPO followed in third and fourth place and each took 2 percent global profit share. Vivo and OPPO delivered relatively healthy profitability due to disciplined pricing and soaring shipments across Asia.”
Linda Sui, Director at Strategy Analytics, added, “Three of the
world’s top four most profitable smartphone vendors are currently
Chinese. Huawei, Vivo and OPPO have not only improved their smartphone
product lineups this year, they have also enhanced their operational
abilities and kept a tight lid on expanding distribution costs.”
The full report, Apple Captures 91 Percent Share of Global Smartphone Profits in Q3 2016, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/z46xf88.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting
firm. The company is headquartered in Boston, USA, with offices in the
UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information.
Americas Contact:
Linda Sui / +1 617 614 0735 / LSui@strategyanalytics.com
EMEA Contact:
Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com
Asia Contact:
Woody Oh / +44 1908 423 665 / WOh@strategyanalytics.com
No comments:
Post a Comment