Samsung retained its top spot as the number one TV brand based on online
sales this year, after growing 6-points in market share year over year.
Vizio remained in second place, despite a 5-point loss in market share,
while LG, Sony and TCL experienced similar gains. TCL holds some of the
top spots when it comes to most popular items, which is contributing to
their relative market share growth and Vizio’s decline.
Summary
The online TV market is growing with sales peaking during the holiday
season (November/December). Samsung holds the top spot and, along with
LG, is likely benefitting from integrating their smart TVs
with their other smart/connected home products. However, brands with
more affordable models, like Sceptre, TCL and RCA are increasing in
demand. It will be interesting to see how TV sales break down online
this November and what kind of deals brands and retailers will promote
to drive sales. I know I’m personally interested in what offers
retailers will have on 4K models.
Methodology
1010data utilizes a number of sources of consumer spending data
representing millions of consumers to provide an accurate assessment of
online and offline retail sales, market share, and more. Our data
enables clients to track consumer behavior using high-quality, granular
datasets that are often difficult to source, cleanse, and consolidate.
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