From left: VIV Labs’ Vice President Adam Cheyer, VIV Labs’ CEO Dag Kittlaus and Samsung Electronics’ Vice President Rhee In-jong (Samsung Electronics) |
Samsung Electronics’ next flagship smartphone Galaxy S8 will adopt an
artificial intelligence platform, which will also be applied into all of
its home appliances, the company said Friday.
“We will focus on
how to provide more pleasure and convenience to users through VIV Labs’
AI solution,” Lee Jae-yong, Samsung Electronics’ vice chairman, said
while meeting the chiefs of VIV Labs in the company’s Seocho office
building in Seoul on Friday.
Lee added that Samsung would
strengthen its technology leadership in the Internet of Things by
integrating VIV Labs’ solution into its smartphones, home appliances and
semiconductors.
VIV Labs is a Silicon Valley-based AI platform
company set up by former key developers of Apple’s AI platform Siri.
Samsung Electronics acquired the American tech firm in October with the
aim of applying AI-powered voice recognition technologies in its digital
devices and appliances.
Following the meeting with Lee, VIV
Labs’ management and Samsung Electronics’ Vice President Rhee In-jong
met reporters to give them a glimpse of how the new AI platform will be
applied into the Galaxy S8 and the company’s other appliances.
Rhee said, “We are developing a key major interface which will bring about a totally new paradigm; an open AI platform.”
“The
current Galaxy smartphones need separate applications for users, for
instance, to order pizza or coffee. But, the new AI platform will enable
them to order (or do) things directly without going through separate
applications,” he explained.
The service is expected to be an
upgraded version of the current intelligent personal assistant S Voice
built into some devices of the Galaxy series, but its functions are
still behind Apple Siri or Google Assistant.
The AI voice recognition technology will also be applied to Samsung’s home appliances in the future.
“(The
AI platform) not only will work on smartphones, but will work with home
appliances that you can also interact with, in your daily lives,” said
VIV Labs’ CEO Dag Kittlaus.
“The focus is to make it work as a
‘connected technology,’ which will extend to all sorts of devices that
users work on or use,” he added.
This means the platform will be
able to work as a remote control for its owner’s appliances without
having to use a specific application. “(For instance) you will be able
to ask your refrigerator to show you your photos on your phone,” said
Rhee.
Such smart home technology is also being developed by other global tech
firms including Google, Apple and Amazon, which are seeking to find new
business opportunities beyond the saturated smartphone market.
Google
has already unveiled a voice-activated speaker powered by its AI
platform Google Assistant and Apple is developing smart home
technologies with its Siri. Amazon has also launched Echo, a hands-free
speaker that users can control with their voice through its voice
service Alexa.
Samsung and VIV Labs agreed that AI technology will ultimately become a common sight like the internet.
“The
more developers rise in the technology industry, the more users will be
interacting with the AI platform,” said Adam Cheyer, VIV Labs’ vice
president.
“Our kids will ask us ‘Dad, how did you grow up
without the internet? And in the future, next generations will ask ‘How
did you live without the AI platform?’” he added.
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