According to the Korea Herald, Industrial designer Ross Lovegrove is currently working on a new
household lighting structure using organic light-emitting diodes in
conjunction with the OLED business division of an LG company, to be
introduced next year.
The acclaimed Welsh designer, who recently
came to Seoul to speak at the Herald Design Forum 2016, said he was
working with LG’s lighting division chief to design a new lighting
installation using OLEDs. The installation will be unveiled at the
Salone del Mobile 2017, an interior design fair also known as Milan
Design Week, he said.
I’m working with LG’s OLED division, their lighting division, with the
president. They recently came to see me in London to do an installation
in Milan for the Salone, the design fair scheduled for next April,"
Lovegrove said in an interview with The Korea Herald.
He did not
specify the official name of the division or involved persons. LG
officials said there were currently no pending projects.
The
58-year-old industrial designer is best known for his fluid, futuristic
designs inspired by forms from nature. He rose to fame for designing the
Sony Walkman and Apple’s iMac computers in the 1980s, and has since
worked with multiple major brands such as Airbus Industries, Peugeot and
Huawei.
Lovegrove is currently working on several projects with diverse European companies.
OLEDs
are a relatively technology that allows more complex lighting than the
conventional light-emitting diodes that are widely used today. For
example they can be used to power a screen directly, rather than used to
light up an LCD screen.
OLED display panels produced by firms
like LG Display and Samsung Display are currently used to build thin,
high-end smartphones and televisions with sharper images and colors than
LCD televisions that only use LEDs for backlighting.
In working
with LG, Lovegrove said he is looking to design an impressive yet
affordable OLED light for use inside the home, adding that he has yet to
finalize a detailed design plan for his upcoming piece.
“One of
the problems with OLED technology is that it’s very expensive,”
Lovegrove said. “(Based on the experience I have with lighting) I’m
hoping to develop some really cool projects that people want to buy, so
that I can help their OLED division grow.”
Looking ahead, Lovegrove also expressed interest in working with LG on its OLED TVs in the future.
“I
can’t say what I’ll do, but I’d love to design televisions (for LG),”
he said, noting that the LG president he is working with is connected to
the tech firm’s TV division.
As for whether such a project was
underway, Lovegrove said, “No, because it’s a new relationship and I
don’t want to go too far. It’s my first relationship with LG which is
nice.”
LG Electronics is currently the world’s leading producer
of premium OLED televisions which are thinner and more energy efficient,
as having clearer displays than conventional LCD TVs.
For now,
Lovegrove appears highly enthusiastic about partnering with LG. “I’m
currently working for LG because LG does not stand for Lucky Goldstar.
It stands for ‘Love Grove,’” he jokingly said during the interview.
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