Sprint Velocity is a pioneering capability that encompasses the
development, integration and marketing of in-vehicle communications
systems. Automakers can use Sprint Velocity as a complete turnkey
solution or on a modular basis to suit their customized needs.
During the press conference, Sprint executives showcased how Sprint
Velocity helps auto manufacturers more easily integrate the complex
components and vendor relationships needed to provide the best in
connected services in autos and passenger trucks – whether it’s music,
news, weather, sports and other infotainment features, security,
navigation, remote connections for mobile devices, emergency services
and engine diagnostics. View Sprint
Velocity video below:
“Sprint Velocity enables auto manufacturers to customize the variety of
connected features inside the vehicle, through the simplicity of a
single point of mobile integration and enablement,” said Wayne Ward,
vice president-Emerging Solutions, Sprint. “Automakers simply
collaborate with Sprint on the specific features they desire for their
vehicles and Sprint will handle the rest. We believe Sprint Velocity is
the most technologically advanced and most comprehensive connected
services platform for auto manufacturers, wherever they’re located
around the globe.”
According to Machina Research, 90 percent of new passenger cars are
expected to have some of form of connectivity platform by 2020. Machina
forecasts the connected cars market will reach $600 billion by 2020, the
largest category in a $4.5 trillion market for connected devices and
services.*
With Sprint Velocity, automakers have the potential to generate new
sources of revenue while economizing on cost, because Sprint can handle
the entire mobile integration of the in-car experience. Sprint Velocity
also helps build better customer loyalty between the automaker and the
consumer by developing deeper, ongoing relationships with their
customers directly.
“Sprint has combined its expertise in wireless technology, devices and
consumer marketing into a new core competency that automakers can tap
into,” said Ward. “Sprint is a trailblazer in the expanded category of
mobile integrator, enabling automakers with an open, modular and
agnostic network platform instead of just network connections. With
Sprint Velocity, we’ve taken a critical step forward in creating value
by combining technical integration with an intense level of expertise in
wireless customer experience, customer relationship management and
wireless applications.”
Sprint Velocity offers vehicle manufacturers an integrated set of
capabilities, which can also be offered in a modular manner,
encompassing telematics, ecosystem development, consumer relationship
marketing and advanced global network connectivity. Key features of the
Sprint Velocity solution include:
Adaptation of consumer communications to the unique vehicle
environment: With extensive experience providing machine-to-machine
(M2M) connected transportation services, Sprint brings specialized
knowledge of how drivers and passengers interact with wireless-based
applications. This expertise includes prioritizing the needs of drivers
to stay focused through such features as hands-free calling and texting.
Sprint Velocity also helps automakers integrate a multiplicity of
connected services, including navigation, infotainment, wireless 9-1-1
calling, roadside assistance, security features and engine diagnostics.
Management of complex vendor relationships: Sprint brings its M2M
ecosystem experience into play for automakers by leading the process of
selecting, coordinating and integrating the wide range of ecosystem
collaborators required to implement and support in-vehicle services.
Sprint Connected Vehicle Platform: As the technological
foundation of Sprint Velocity, the Sprint Connected Vehicle Platform
brings automakers the advantages of Sprint’s open approach to M2M and
telematics. The platform provides a network-agnostic, best-in-class
telematics capability that ensures agile, adaptable and scalable systems
development. It can be deployed globally using multiple network
providers worldwide, including Sprint’s dependable and continually
improving U.S. network. The Sprint Connected Vehicle Platform also
accommodates embedded head units or mobile phones brought into the
vehicle, depending on the automaker’s preferred design.
Open global connectivity and support: Sprint Velocity is a global
solution, supported by Sprint’s worldwide relationships with a broad
selection of best-coverage, best-cost global network providers and the
company’s own team of experienced technical experts in more than 30
countries.
Customer Relationship Marketing (CRM) and intelligent data expertise:
In-vehicle connected services open the opportunity for a new level of
continuous relationships between automakers and their customers. Sprint
brings auto manufacturers the benefit of its own extensive relationship
experience with smartphone and tablet users. Sprint Velocity makes that
experience available by helping automakers use intelligent data to
better understand and adapt to customer preferences for communications,
develop and market products, support lifecycle management and manage a
consumer subscription model.
Personalization of the user experience: Sprint’s technology,
applications and customer relationship capabilities combine into an
end-to-end, customized approach that allows automakers to create a
distinct in-vehicle communications experience for each brand, each model
or even each driver. As a result, Sprint Velocity helps automakers
further humanize the driving and riding experience by making it easier
for vehicle operators to stay focused and by providing passengers with
infotainment options that are seamless with their experience at home, at
work or while taking a walk.
“True to its name, Sprint Velocity is all about speed and direction,”
said Mike Bray, vice president and general manager-Connected Vehicle
Program, Sprint. “This solution allows an auto manufacturer to
efficiently accelerate mobile integration and manage costs while better
understanding how customers relate to its brands and models and
directing the in-vehicle experience to meet those preferences. As a
result, auto companies can better configure connected services to match
the individual personality of each brand, each vehicle or even each
driver.”
As the inaugural customer for Sprint Velocity, Chrysler
Group has joined in a strategic
partnership with Sprint designed to seamlessly integrate wireless
technology into Chrysler Group’s Uconnect
Access in-vehicle communication system. Uconnect Access is initially
available in the redesigned 2013 Ram 1500 and all-new SRT Viper
supercar. View this
video to learn more about the relationship between Sprint and
Chrysler.
“Key factors in our decision to choose Sprint,” said Marios Zenios, head
of Uconnect Systems and Services, Chrysler Group LLC, “included Sprint’s
best-in-class end-to-end telematics platform, secure and reliable
network, unparalleled relationships within the telematics and broad M2M
ecosystem, and nimble consumer market experience, including a deep
understanding of how customers experience and interact with
wireless-based applications, both in and out of the vehicle.”
Sprint Network Leadership
The Network Vision initiative is designed to enhance customers’ network
experience with faster data speeds, improved voice quality and easier
connectivity. Sprint expects the Network Vision improvements to be
mostly complete by the end of 2013.
About the Sprint Emerging Solutions Group
Sprint’s M2M leadership has earned prestigious third-party validation,
including the top-ranked “North American M2M Provider” and “No. 2
Overall Ranked Carrier,” among 12 global service providers, by Analysys
Mason and a 2011 Frost & Sullivan “Customer Value Enhancement Award in
North America for Machine to Machine Communications.” To learn more
about Sprint’s M2M offerings, visit www.sprint.com/m2m.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served nearly 56 million
customers at the end of the third quarter of 2012 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone. The American
Customer Satisfaction Index rated Sprint No. 1 among all national
carriers in customer satisfaction and most improved, across all 47
industries, during the last four years. Newsweek ranked Sprint
No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the
nation’s greenest companies, the highest of any telecommunications
company. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
*Source: GSM Association and Machina Research: The
Connected Life: A USD4.5 trillion global impact in 2020; February 2012
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