2013: Global Mobile Phones Shipmets market share: Samsung 27.2%, Nokia 15.2%, Apple 9.2%, LG 4.3%, TCLAlcatel 3.1%.Charts.

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2013: Global Mobile Phones Shipmets market share: Samsung 27.2%, Nokia 15.2%, Apple 9.2%, LG 4.3%, TCLAlcatel 3.1%.Charts.

Global Mobile Phone Shipments Reach 1.7 Billion Units in 2013.

According to the latest research from  Wireless Device Strategies (WDS) service, global mobile phone shipments grew 5 percent annually to reach a record 1.7 billion units in 2013.TCL-Alcatel became the world’s fifth largest mobile phone vendor for the first time ever in the final quarter of the year.

Despite ongoing economic headwinds in Asia and other emerging markets, global mobile phone shipments managed to grow a respectable 5 percent annually from 1.6 billion units in 2012 to 1.7 billion in 2013. It was the industry’s strongest overall performance for two years.

Fuelled by robust demand for its popular Galaxy models, Samsung tightened its grip, shipping a record 451.7 million mobile phones worldwide and capturing 27 percent marketshare to solidify its first-place lead. If Samsung maintains its current growth rate, it could ship a half-billion mobile phones in 2014.

Nokia’s global mobile phone shipments fell 25 percent from 335.6 million units in 2012 to 252.4 million in 2013. Nokia faced tough competition from Samsung in developing markets like India, while LG and others ramped up the pressure in developed regions such as Western Europe. Nokia’s Windows Phones have been performing relatively well, but this was not enough to offset sluggish demand for its Asha models and other feature phones during the course of the year.

Apple shipped a record 153.4 million mobile phones worldwide in 2013, up from 135.8 million in 2012. However, Apple’s growth rate moderated from 46 percent in 2012 to just 13 percent during 2013. Apple’s lack of presence in the low-end smartphone segment and the big-screen phablet category are costing the firm sizeable volumes.Other findings from the research include:

• LG was the world’s fourth largest mobile phone vendor in 2013, capturing 4 percent marketshare. LG’s Optimus range of Android models is proving popular in Europe and elsewhere;
• TCL-Alcatel, of China, grew 48 percent annually to ship 18.3 million units globally in Q4 2013 and became the world’s fifth largest mobile phone vendor for the first time ever during the quarter. A portfolio of low-cost smartphones and feature phones in Latin America and Europe is driving the growth.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q4 2013  [1]

Global Mobile Phone Vendor Shipments (Millions of Units)	Q4 '12	2012	Q4 '13	2013
Samsung	108.0	396.5	118.0	451.7
Nokia	86.3	335.6	64.8	252.4
Apple	47.8	135.8	51.0	153.4
LG	15.4	56.6	18.7	71.0
TCL-Alcatel	12.4	39.5	18.3	52.0
Others	170.2	616.0	201.6	679.5
Total	440.1	1580.0	472.4	1660.0
Global Mobile Phone Vendor Marketshare %	Q4 '12	2012	Q4 '13	2013
Samsung	24.5%	25.1%	25.0%	27.2%
Nokia	19.6%	21.2%	13.7%	15.2%
Apple	10.9%	8.6%	10.8%	9.2%
LG	3.5%	3.6%	4.0%	4.3%
TCL-Alcatel	2.8%	2.5%	3.9%	3.1%
Others	38.7%	39.0%	42.7%	40.9%
Total	100.0%	100.0%	100.0%	100.0%
Total Growth Year-over-Year %	0.1%	2.2%	7.3%	5.1%
Source: Strategy Analytics

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[1]  Numbers are rounded. The data-table does not include grey phone shipments. The Mobile Phone total is defined as smartphones plus feature phones combined.

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