The GSMA today announced several new speakers in the
keynote programme at the upcoming 2014 GSMA Mobile World Congress,
including the Founder, Chairman and CEO of Facebook, Mark Zuckerberg.
The GSMA outlined other new developments for Mobile World Congress,
including keynote speakers in the mPowered Industries programme, new
elements for the NFC Experience and new partners in Featured Programmes.
Further, the GSMA revealed that BAFTA and Tony Award-winning British
actor, writer, presenter and comedian James Corden will present the
Global Mobile Awards at Mobile World Congress. Mobile World Congress
will be held 24-27 February at Fira Gran Via in Barcelona.
"Mobile World Congress 2014 is set to be our biggest, most ambitious
and most diverse event yet, offering new experiences for attendees
across the growing mobile ecosystem," said Michael O'Hara, Chief
Marketing Officer, GSMA. "Over four days, attendees will have the
opportunity to see just how broadly mobile is impacting our everyday
lives, how we work, live and play. We're looking forward to seeing the
mobile world gather in Barcelona."
Facebook to Deliver First 2014 Mobile World Live Keynote
Mark
Zuckerberg, Founder, Chairman and CEO of Facebook will be headlining in
the first of the week's Mobile World Live keynote sessions on Monday,
24th February at 18:00-18:45. In this session, Mr. Zuckerberg
and renowned technology journalist and writer David Kirkpatrick will
explore the importance of extending the benefits of ubiquitous Internet
access to the unconnected world. In addition to the live audience in the
Conference Village in Fira Gran Via, the Mobile World Live keynotes
will be streamed live across the venue and to hundreds of thousands of
viewers globally via the Mobile World Live portal.
The GSMA also announced a number of additional CEOs participating in the Mobile World Congress conference programme, including:
- Laetitia Gazel Anthoine, CEO and Founder, Connecthings
- Ahmad Abdulkarim Julfar, CEO, Etisalat Group
- Stephen T. Odell, President of Europe, Middle East and Africa, Ford Motor Company
- Susan Siegel, CEO, GE Ventures and healthymagination
- Chua Sock Koong, Group CEO, SingTel
For full information on the Mobile World Congress conference programme, visit www.mobileworldcongress.com/conference.
mPowered Industries Keynotes on Monday, 24th February
The
inaugural mPowered Industries programme, which focuses on mobile's role
in key vertical industry sectors such as health, marketing and
advertising, media and travel, will kick off with keynote sessions on
the afternoon of Monday, 24th February. These sessions will
showcase the mobile achievements of top brands from around the world and
will explore how adjacent industries can leverage the power of mobile
to improve the customer experience and grow their businesses. The
mPowered Industries keynotes will feature executives including:
- Ralph Rivera, Director, Future Media, BBC
- Nicola Mendelsohn, Vice President, EMEA, Facebook
- Surjit Chana, Chief Marketing Officer for IBM Europe, IBM
- Dr. Oliver Harrison, CEO and Co-Founder, Ithaca Health
- Vikas Chawla, Vice President of Mobile and Digital Guest Services, Marriott International
- David Sear, CEO, Weve
For more information on mPowered Industries, including the keynotes,
exhibition and the specific conference programmes produced by partners
ECHAlliance, EyeforTravel, Mobile Media Summit and NABShow, visit www.mobileworldcongress.com/mpowered-industries.
Mobile App Delivers Full Mobile World Congress Information
The
GSMA mobile app offers full Mobile World Congress information and
services on the go, including registration and the NFC Badge for event
access, event schedules, searchable exhibitor and conference speaker
directories, networking tools and interactive venue mapping. The mobile
app also introduces two new features to enhance the attendee experience
at Fira Gran Via: SMART Transport and SMART Food.
SMART Transport lists transportation points by type and location,
identifies closest points and maps routes to them and delivers real-time
information on queues and wait times. SMART Food provides a searchable
list of catering outlets by hall, cuisine and proximity, offers
information on wait times and queues, identifies closest food outlets
and maps routes to them, and allows attendees to order and pay for food
in advance with credit card or PayPal and use express lanes with NFC or
QR codes for quick pickup. The GSMA app with 2014 Mobile World Congress
information is available for Android, iOS and Windows 8 devices and is
in app stores now. For more information, visit www.mobileworldcongress.com/app.
NFC Experience at Mobile World Congress
The 2014 Mobile
World Congress NFC Experience has been expanded to provide an even
greater range of mobile NFC services for attendees with NFC-enabled
devices, such as venue access, catering and networking, as well as
demonstrations of the latest NFC products and services, among others.
This year, attendees with iPhones will be also be able to participate in
NFC Experience activities using an NFC-enabled case provided by Mobile
World Congress Supporting Partner Incipio.
The GSMA is introducing interactive NFC Tap-n-Go Points to provide
attendees quick and easy access to event information and other
downloadable material. Attendees with NFC-enabled devices can go to one
of the 61 NFC Tap-n-Go Points located across Fira Gran Via to easily
download event news, schedules, documents, presentations, videos and
other information.
As part of the NFC Experience, the GSMA will be demonstrating a range
of NFC-based Mobile Commerce solutions, highlighting applications in
payment, retail, transport, mobile identity and access, among others.
Partners demonstrating solutions with the GSMA include Aimia, Assa
Abloy, BC Card, Chunghwa Telecom, Deutsche Telekom, Escher Group,
Gemalto, The Logic Group, Proxama, Telecom Italia, Telenor and Verifone.
For more information on the NFC Experience at Mobile World Congress,
visit www.mobileworldcongress.com/nfc-at-mwc.
New Partners in Featured Programmes
Several new companies
have confirmed their participation in Featured Programmes at Mobile
World Congress. HP has joined as an App Planet Partner and will hold a
half-day App Developer Conference on Monday, 24th February, while Huawei will be presenting a half-day Partner Event on Wednesday, 26th February. dotMobi and TRUSTe will both be participating in Power Hour sessions on Thursday, 27th February. For more information on Featured Programmes at Mobile World Congress, visit www.mobileworldcongress.com/featured-programmes.
Fitbit Challenge at Mobile World Congress
Working with
Fitbit, a leader in wearable health and fitness technology, the GSMA is
introducing the Fitbit Challenge at Mobile World Congress. Challenge
participants will use Fitbit Flex devices to monitor their daily
activity, share statistics and see the real impact of live personal data
on activity levels. Prizes including an HTC One smartphone and Fitbit
Force will be awarded daily to the two individuals recording the highest
number of steps. Registered Mobile World Congress attendees may use
their own Fitbit Flex devices to participate or they can purchase a
Fitbit Flex at a 40 per cent discount. For more information on the
Fitbit Challenge, visit, www.mobileworldcongress.com/fitbit-challenge.
James Corden to Host Global Mobile Awards
The GSMA
announced that James Corden, the Tony Award-winning star of "One Man,
Two Guvnors", which ran at the National Theatre in the UK and on
Broadway in New York, will host the Global Mobile Awards at Mobile World
Congress. James is a BAFTA winning co-writer and star of British TV
sitcom, "Gavin and Stacey", the four-time host of the BRIT Awards and
also the host of Sky 1's quiz show, "A League of Their Own". He recently
starred in the Weinstein film production, "One Chance", is the
co-creator, co-writer and star of the acclaimed BBC television comedy
thriller, "The Wrong Mans" and has been filming "Into the Woods"
alongside Meryl Streep, Johnny Depp and Emily Blunt. In addition
receiving Tony and BAFTA awards, James has been presented with numerous
other awards, including a Writers' Guild of Great Britain Award for
Comedy Writer of the Year and a National Television Award. For more
information on the Global Mobile Awards, visit www.mobileworldcongress.com/global-mobile-awards/.
Get Involved at Mobile World Congress 2014
For more information on the 2014 Mobile World Congress including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com. Follow developments and updates on Mobile World Congress (#MWC14) on Twitter @GSMA or on Facebook www.facebook.com/mobileworldcongress.
The Mobile World Congress is the cornerstone of the Mobile World
Capital, which will be hosted in Barcelona from 2013 to 2018. The Mobile
World Capital encompasses programmes and activities that span the
entire year and will benefit not only the citizens of Barcelona,
Catalonia and Spain, but also the worldwide mobile industry. For more
information on the Mobile World Capital, visit www.mobileworldcapital.com.
About the GSMA
The GSMA represents the interests of mobile
operators worldwide. Spanning more than 220 countries, the GSMA unites
nearly 800 of the world's mobile operators with 250 companies in the
broader mobile ecosystem, including handset and device makers, software
companies, equipment providers and Internet companies, as well as
organisations in industry sectors such as financial services,
healthcare, media, transport and utilities. The GSMA also produces
industry-leading events such as Mobile World Congress and Mobile Asia
Expo.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts:
For the GSMA
Charlie Meredith-Hardy
+44 7917 298428
Christian Martinell
+34 607 150 276
GSMA Press Office
The Keynotes Speakers above enlisted is additional to this Before List of MWC 2014: Keynote Speakers.
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