2013: Global SMARTPHONE market share: Samsung 32.3%, Apple 15.5%, Huawei 5.1%, LG 4.8% Lenovo 4.6%.
According to the latest research from Wireless Smartphone Strategies
(WSS) service, global
smartphone shipments grew 41 percent annually to reach a record 990 million
units in 2013. Huawei, Lenovo and LG were the star performers,
capturing a combined 14 percent marketshare worldwide and closing the gap on
Apple.
Global smartphone shipments grew 34 percent annually from 217.0 million units in Q4 2012 to 290.2 million in Q4 2013. Global smartphone shipments for the full year were just shy of the 1 billion level, but they nonetheless reached a record 990.0 million units in 2013, increasing from 700.1 million in 2012. Global smartphone shipment growth decreased slightly from 43 percent in 2012 to 41% in 2013, due to high penetration in some major markets like the United States.
Samsung shipped a record 319.8 million smartphones worldwide and captured 32 percent marketshare in 2013. This was the largest number of units ever shipped by a smartphone vendor in a single year. Despite tough competition from a long tail of Chinese and American brands, Samsung continued to deliver numerous hit models, such as the Galaxy S4 and Note 3.
Apple grew a sluggish 13 percent annually and shipped 153.4 million smartphones worldwide for 15 percent marketshare in 2013, dipping from the 19 percent level recorded in 2012. Apple remains strong in the high-end smartphone segment, but a lack of presence in the low-end category is costing it lost volumes in fast-growing emerging markets such as India.
Global smartphone shipments grew 34 percent annually from 217.0 million units in Q4 2012 to 290.2 million in Q4 2013. Global smartphone shipments for the full year were just shy of the 1 billion level, but they nonetheless reached a record 990.0 million units in 2013, increasing from 700.1 million in 2012. Global smartphone shipment growth decreased slightly from 43 percent in 2012 to 41% in 2013, due to high penetration in some major markets like the United States.
Samsung shipped a record 319.8 million smartphones worldwide and captured 32 percent marketshare in 2013. This was the largest number of units ever shipped by a smartphone vendor in a single year. Despite tough competition from a long tail of Chinese and American brands, Samsung continued to deliver numerous hit models, such as the Galaxy S4 and Note 3.
Apple grew a sluggish 13 percent annually and shipped 153.4 million smartphones worldwide for 15 percent marketshare in 2013, dipping from the 19 percent level recorded in 2012. Apple remains strong in the high-end smartphone segment, but a lack of presence in the low-end category is costing it lost volumes in fast-growing emerging markets such as India.
Samsung and Apple together
accounted for almost half of all smartphones shipped worldwide in 2013. Large
marketing budgets, extensive distribution channels and attractive product
portfolios have enabled Samsung and Apple to maintain their grip on the
smartphone industry. However, there is clearly now more competition coming from
the second-tier smartphone brands.
Huawei, LG and Lenovo each
grew their smartphone shipments around two times faster than the global
industry average and captured a combined 14 percent marketshare. Huawei is
expanding swiftly in Europe, while LG’s Optimus range is proving popular in
Latin America, and Lenovo’s Android models are selling at competitive
price-points across China. Samsung and Apple will need to fight hard to hold
off these and other hungry challengers during 2014.”
Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q4
2013 [1]
|
Global Smartphone Vendor Shipments (Millions of
Units)
|
Q4 '12
|
2012
|
Q4 '13
|
2013
|
|
Samsung
|
63.0
|
213.0
|
86.0
|
319.8
|
|
Apple
|
47.8
|
135.8
|
51.0
|
153.4
|
|
Huawei
|
10.9
|
30.2
|
16.6
|
50.4
|
|
LG
|
8.6
|
26.3
|
13.2
|
47.6
|
|
Lenovo
|
9.2
|
23.5
|
13.6
|
45.5
|
|
Others
|
77.5
|
271.3
|
109.8
|
373.3
|
|
Total
|
217.0
|
700.1
|
290.2
|
990.0
|
|
|
|
|
|
|
|
Global Smartphone Vendor Marketshare %
|
Q4 '12
|
2012
|
Q4 '13
|
2013
|
|
Samsung
|
29.0%
|
30.4%
|
29.6%
|
32.3%
|
|
Apple
|
22.0%
|
19.4%
|
17.6%
|
15.5%
|
|
Huawei
|
5.0%
|
4.3%
|
5.7%
|
5.1%
|
|
LG
|
4.0%
|
3.8%
|
4.5%
|
4.8%
|
|
Lenovo
|
4.2%
|
3.4%
|
4.7%
|
4.6%
|
|
Others
|
35.7%
|
38.8%
|
37.8%
|
37.7%
|
|
Total
|
100.0%
|
100.0%
|
100.0%
|
100.0%
|
|
|
|
|
|
|
|
Total Growth Year-over-Year %
|
38.2%
|
42.7%
|
33.7%
|
41.4%
|
|
|
|
|
|
|
|
Source: Strategy Analytics
|
|
|
|
|
[1] Numbers are rounded.
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